We have been required to create an awareness campaign for the College Campus Library. During the Work Integrated Learning (WIL) activity, we performed an awareness campaign for the College Campus library on the theme of: “@ Your Library”. The objective of the campaign was: to increase an awareness and support for the library; to bring the library message to more diverse audience; and to increase the library usage.

1. @ YOUR LIBRARY
@
Ad Campaign performed by
ADVERPLUS
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2. Introduction 3
4
1. Campaign Objectives
5
2. Target Audience
6
3. Research Results 7
4. Advertising strategy
8
5. Creative strategy
13
6. Media strategy
14
7. Implementation of Advertising strategy
22
8. Budget
Conclusion & Suggestion 23
Team Members 24
Thank You 25
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3.  Work Integrated Learning involves us carrying out skills in the form
of a project. We have been required to create an awareness campaign
for the College Campus Library.
 During this we were required to think about what we have learned and
still have to learn, and then apply skills in different and creative ways
We have been required to create an awareness campaign for the College
Campus Library. During the Work Integrated Learning (WIL) activity,
we performed an awareness campaign for the College Campus library
on the theme of: “@ Your Library”.
The objective of the campaign was:
 To increase an awareness and support for the library;
 To bring the library message to more diverse audience;
 To increase the library usage.
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4. 1. Increasing an awareness and support for the library;
2. Bringing the library messages to a more diverse audience;
3. Increasing the library usage.
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5.  All College Campus Students : Full time & Short learning
Demographics Psychographics
 17 to 30 years old (Male & Female)  Full access to services,
 R2000  Accessed internet 4 weeks.
 Urban areas, staying in some flats  Out going and spend a lot
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6. 75% of students prefer to get The majority (91%) of student
helped from College Campus wish to learn about useful
Library and resource via College Campus resources via
Message board SMS, Facebook & Email
100% of students have at least 32% only use services such as
an email address, and Cell interlibrary loans and online
phone; 42% have Smart Phone article data base
84% suggest the improving of
65% are not aware about the Assistance with CV & Job
service provided by the library seeking
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7.  @ Your Library is incorporated on All the College
Materials to Promote, create and increase an awareness for:
Doing research, reading, using computer…
Examples:
 Be Well informed @ your library
 Doing Your Business @ your library
 So Much to see, So much to do @ your library
 Assignment help @ your library
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8. 5. Creative strategy
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9. Different theme of @ Your Library
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10. Different theme of @ Your Library
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11. Different theme of @ Your Library
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12. Different theme of @ Your Library
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13.  Newsletter
 SMS
 E-mail
 Poster (at Lecture Rooms, Glass Doors level,
Stairs, Ground Level Elevator, Canteen, Library)
 Internet/ Social Media (Facebook & Twitter)
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14. 7. Implementation of Advertising Strategy
14
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22.  The budget allocated for this campaign is R 14000
Personnel Budget
Office R 2000
Ad agency R 2310
Agency employees R 2000
Operating Budget
Poster R 2000
Frame R 1000
Delivery costs R 400
Telephone R 200
Taxes R 850
Total expenses Budget
R 10760 R 14000
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23. The present study “@ Your Library” was carried out on 1500
students. Information was collected from student of college through
questionnaire.
College Campus library should provide its services constantly
because overall 44% Students of College Campus are aware library
services provided in library.
First year student are require orientation services like “how to use
library”. It is suggested that the library extends modern information
sources.
It can be concluded that users are prime factors of library.
Therefore, for full satisfaction of users, their requirements or needs
should always be considered.
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24. Manou M.,
As an Account
Director
Silindokhule S.,
As an Media
Tumelo S., Director
As a Research
Director
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25. ADVERPLUS
The Corner Building, 305 York Avenue, Ferdanle
Randburg, 2194; Gauteng/Johannesburg/ South Africa
Tel: +27 (0) 795 498 167
Fax: +27 (0) 732 781 032
Email: contact@adverplus.com
Website: www.adverplus.com
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