1. COCA-COLA RESEARCH AND STRATEGIES

4. Dr. Pemberton never realized the potential of the beverage he created. He gradually sold portions of his business to various partners and, just prior to his death in 1888, sold his remaining interest in Coca-Cola to Asa G. Candler. An Atlantan with great business acumen, Mr. Candler proceeded to buy additional rights and acquire complete control.

11. BRANDS OF COCA-COLA

20. We will double the value of our most recognized brand, Coca-Cola®, and grow the rest of our portfolio so it is comparable in size. We will be the world's most respected, preferred and trusted global partner, as measured by superior satisfaction scores and innovations that ignite the categories in which we choose to compete. We will be the recognized global leader in corporate social responsibility. It’s in our very nature to innovate, create and excel. The more we grow, the greater the opportunity for you to grow with us.

24. We are poised to capture the opportunity in so many ways. Here are just a few: With the world's most recognized family of brands, we deliver more than 2,800 products to 200 countries around the world -- not just soft drinks, but juice and juice drinks, sports drinks, water, even coffee and milk. And every day we explore new ways to create and share beverages to energize, relax, nourish, hydrate and enjoy . As the world's largest distributor of non-alcoholic beverages, we maintain a trusted local presence in every community we serve. We are constantly looking ahead to anticipate what our communities may need and gathering resources to support them. We've increased our annual marketing budget substantially, launched many new products, and developed a model to help our retail customers maximize their sales while we continue to plan for the next one, five and ten years in business. We need highly skilled, ambitious, innovative people who think entrepreneurially and thrive on teamwork.

27. They are also coming out with a new curved can. Coca-Cola and One 2 One are teaming up for a promotion called, “Collect and Connect. According to consumer specialist, Robert Bertini, “the cans stand out on the shelves and are fun to hold. Cokes’ logo has become a widely known at music and sports events. They will reintroduce its’ winning commemorative Coca-Cola classic bottles featuring the members of the Coca-Cola Racing Team. The phone and service can be altered but Coke will use the text messaging service to inform customers of new promotions. Coca-Cola has also signed a three year deal with AOL valued at 100 million dollars linking packaging and promotional activities from the retail shelves to cyberspace.

29. COMMITMENT IN ACTION Improving the quality of life in the communities where we operate has always been an integral part of our business: promoting active lifestyles and well-being, minimizing our environmental impact, driving economic growth and more. From our early years, we have promoted active living, sponsoring sports programs on a local basis and a global scale. Our environmental commitment began long ago with water quality and waste reduction, and we continue to work to lessen our environmental footprint. In the communities we serve, our presence means increased opportunities in terms of jobs, tax income and economic growth, as well as support for community programs. These are just a few of the ways we strive to make life better for our customers, consumers and communities around the world. Learn more about our initiatives around the world by visiting the links to the left.

31. STRENGTH One of our greatest strengths is our ability to conduct business on a worldwide scale while maintaining a local approach. At the heart of this approach is the Coca-Cola bottling system. The Coca-Cola system comprises our Company and our bottling partners -- more than 300 worldwide. Many consumers do not realize this, but there is a distinction between our Company and our bottling partners. Our Company manufactures and sells concentrates, beverage bases and syrups to bottling operations, which then produce a wide array of Coca-Cola beverages. Our Company owns the brands and is responsible for consumer brand marketing initiatives. Our bottling partners, in addition to manufacturing the final branded beverages, also handle merchandising and distribution.

32. Bottlers work closely with customers -- grocery stores, restaurants, street vendors, convenience stores, movie theaters and amusement parks, among many others -- to execute localized strategies developed in partnership with the Company. Customers then sell our products to consumers at a rate of 1.5 billion servings a day. The Coca-Cola system is not a single entity from a legal or managerial perspective, and the Company does not own or control most of our bottlers. In 2006, bottling partners in which our Company had no ownership interest or a noncontrolling equity interest produced and distributed approximately 83 percent of our worldwide unit case volume. In January 2006, our Company owned bottling operations were brought together to form the Bottling Investments operating group, now the second-largest bottler in the Coca-Cola system in terms of unit case volume.

34. The main weakness of the company is the health issue when their product is partaken. The product they have can cause health problems when taken many times. Young children who might acquire health problems from taking their product are not restricted. one of the examples can be given by the report that said COCA COLA contains PESTICIDES. The major problem of this company is that it is not been able to separate itself from PEPSI.. They both have strong brand name but they don’t have one thing which can give them distinction. Lastly has no other products offering that has nothing to do with beverages ..

36. Our commitment to the safety and quality of our beverages is of the highest importance to us. We never forget that we are invited into people's lives 1.5 billion times each day through our beverages. We also have an obligation to ensure our consumers can make well-informed beverage choices. We continue to provide more nutrition information on our packaging, and we encourage and support well-being and active lifestyles around the world. Additionally, we work to protect and preserve the environment through our water stewardship, sustainable packaging, and energy and climate protection initiatives. We believe the public and private sectors can and should contribute to improving the shape of our world. Individuals also play a vital role in improving the economic, social and environmental condition of our planet. Working together, we can make a meaningful difference.

37. THREATS Currently, the threat of new viable competitors in the carbonated soft drink industry is not very substantial. The threat of substitutes, however, is a very real threat. The soft drink industry is very strong, but consumers are not necessarily married to it. Possible substitutes that continuously put pressure on both Pepsi and Coke include tea, coffee, juices, milk, and hot chocolate (“Cola Wars”, 1991).

38. Even though Coca-Cola and Pepsi control nearly 40% of the entire beverage market, the changing health-consciousness of the market could have a serious affect. Of course, both Coke and Pepsi have already diversified into these markets, allowing them to have further significant market shares and offset any losses incurred due to fluctuations in the market (“Cola Wars”, 1991). Consumer buying power also represents a key threat in the industry. The rivalry between Pepsi and Coke has produce a very slow moving industry in which management must continuously respond to the changing attitudes and demands of their consumers or face losing market share to the competition. Furthermore, consumers can easily switch to other beverages with little cost or consequence (“Cola Wars”, 1991).

40. THANK YOU