I am Mantica, a small software house located in Bologna and working in IT for fashion since 2009. I grew up near the most important  italian “fast fashion” hub (Centergross of Bologna), developing websites and other “rich web applications” on demand  for the companies of this area. (Nota per Marco: TAB 1 http://www.fashiondesk.it/) After three years, i decided to create an e-commerce suite for fashion medium companies, not only in the “fast fashion” sector: i called it “Fashion Desk”. At first I developed a B2B e-commerce platform for buyers, distributors and agents, very quick and easy to use. In 2015 i added to Fashion Desk the B2C e-commerce module, then in 2016 i thought that “conversational-commerce” should be the right way for next future: that’s why i integrated in the suite a ChatBot solution for Facebook Messenger.

1. Fashion Desk is the professional
solution for fashion that permits to
control from an unique dashboard both
B2B and B2C websites and to talk with
customers using a Facebook
Messenger ChatBot.
ManticaSrl-ViadiCorticella205-BolognaITALY

2. HI EVERYONE!
 We are Mantica, a small software house
located in Bologna and working in IT for
fashion since 2009.
 We grew up near the most
important italian fast fashion hub
(Centergross of Bologna), developing
websites and other “rich web
applications” on demand for the
companies of this area.
 After three years, we decided to create an
e-commerce suite for fashion medium
companies, not only in the fast fashion
sector: we called it “Fashion Desk”.
ManticaSrl-ViadiCorticella205-BolognaITALY
2

3. FROM B2B TO CHATBOTS
 At first we developed a B2B e-
commerce platform for buyers,
distributors and agents, very quick
and easy to use.
 In 2015 we added to Fashion Desk
the B2C e-commerce module.
 In 2016 we thought that
conversational-commerce should
be the right way for next future:
that’s why we integrated in the
suite a ChatBot solution for
Facebook Messenger.
ManticaSrl-ViadiCorticella205-BolognaITALY
3

4. WHAT IS FASHION DESK TODAY?
Fashion Desk is a professional solution for fashion that permits to control from an
unique dashboard both B2B and B2C websites and to talk with customers using a
Messenger ChatBot.
ManticaSrl-ViadiCorticella205-BolognaITALY
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5. WHY A COMPANY SHOULD CHOOSE
FASHION DESK?
 The first reason is the advantage to control the business online from the same area,
not only orders from B2B and B2C websites or photos uploading. Fashion Desk allows
to manage data just once for both e-commerce websites and – now - chatbots. It’s
also possible to talk easily to the most common ERP systems.
 The second reason is that Mantica is careful about fashion companies business
needs. That’s why we decided to develop a Business ChatBot solution: to save their
time. Fashion Desk gives to companies a new efficient channel to talk with their
customers, gather data and work better.
 B2B and B2C e-commerce should be able to communicate with users who exchange
messages, acting as a database of content for bots and they became the last call-to-
action for online purchases.
This is the “closing of circle” for Mantica.
ManticaSrl-ViadiCorticella205-BolognaITALY
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6. WHY A COMPANY SHOULD ACTIVATE
A CHATBOT WITH FASHION DESK?
 Chat will become increasingly important
for business users, avoiding the use of
apps and different sites to perform
similar services. People don’t use more
than four apps, each for one or two
services. In 2016 app downloading
declined by almost 20% (*).
 Customers can open Facebook
Messenger chat and start interacting
with the ChatBot, just as if it were a
human. Through the ChatBot they can
research products, ask questions, browse
the catalog or get sales data as if it is an
agent. A Facebook profile is what they
need to perform all these operations.
(*) https://goo.gl/053hfL
ManticaSrl-ViadiCorticella205-BolognaITALY
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7. TALK WITH YOUR
FAVOURITE ASSISTANT
 The keyword for Fashion Desk ChatBot
solution is semantic.
 Respecting a logical structure inside
ChatBot workflow we worked to make
them less "deaf" and "dumb" as possible.
The margin of error will be minimized
because the key is to have a short and
clear help online.
 The control of semantic synonyms
should be managed by customers by a
dedicated area inside Fashion Desk
CMS.
ManticaSrl-ViadiCorticella205-BolognaITALY
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8. WILL IT LAST?
 Facebook Messenger is used by more than
900 millions of users worldwide, and
from Facebook headquarter new important
features are added periodically to the
platform.
 At the beginning of september 2016 they
added the navigation of mobile websites
inside the platform and – most important –
the payment module. Nowadays this
feature is only for USA developers, but it will
be possible to buy online worldwide very
soon without leaving ChatBot interface.
Here is the
conversational commerce!
ManticaSrl-ViadiCorticella205-BolognaITALY
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9. THAT’S WHY…
…we often say that Fashion Desk solutions enhance and
simplifiy the management of online fashion sales, reducing
operating times.
ManticaSrl-ViadiCorticella205-BolognaITALY
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10. THANK YOU!
See more at
www.fashiondesk.it
ManticaSrl-ViadiCorticella205-BolognaITALY