2. Company and Brand Story
Founder: Manuel Wilhite

3. Objectives, Strategies and Goals
Tweet Followers
Facebook LikesComments on Site Content
Opt-ins for Newsletter
Higher sales of all package lines
More views of Video Youtube Content
Higher Visibility on Search Engines
More Mentions on Others Blogs

4. Product and Logo Description

5. Prices Strategy Brand Message

6. Brand Difference, Key Word Positions

7. Competitive Analysis

8. Market Conditions

9. Migration Strategy

10. Web Integration

11. Brand Standards

12. SMO Outline
Facebook: Sizzle Crackle will maintain a voice and a fan
page which is integrated directly into the site.
Google+: Google plus is also utilized as a social channel to
engage the Independent Artist in their chosen circles.
MySpace: Myspace is branded for the volume of
Independent artists that populate it. It is a good place for opt-
ins.
Ning: Ning communities have many Independent Artists so
this is also a good place to distribute content.
Youtube: Videos that are branded are used to draw potential
customers to calls to action and potential sharing.
Twitter: Regular tweets that are scheduled and managed by
a social media dashboard like Hoot suite
Pintrest: All Sizzle crackle pictures will be shown various
picture sharing sites such as Pintrist.

13. Time Line

14. Time Line

15. Analytics, CRM & Metrics Measurement

16. Cost and Legal