Outbound marketing is the opposite of inbound marketing, where the customers find you, mostly through various paid and natural search engine marketing efforts. It is considered to be an annoying version of the traditional way of doing marketing whereby companies focus on finding customers through advertising.

1. Outbound Marketing

2. Prepared By
Manu Melwin Joy
Assistant Professor
SCMS School of Technology and Management
Kerala, India.
Phone – 9744551114
Mail – manu_melwinjoy@yahoo.com
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3. Outbound marketing
• Outbound marketing is the
opposite of
inbound marketing, where
the customers find you,
mostly through various
paid and natural search
engine marketing efforts.

5. Outbound marketing
• It is considered to be an
annoying version of the
traditional way of doing
marketing whereby
companies focus on finding
customers through
advertising.

7. Outbound marketing
• Outbound marketing can
be via various techniques
such as:
– Telemarketing: act of
promoting a good or service
over the telephone

9. Outbound marketing
• Outbound marketing can
be via various techniques
such as:
– Print advertising: promote a
product via newspapers or
magazines.

11. Outbound marketing
• Outbound marketing can
be via various techniques
such as:
– Direct Mail: promotional
circulars sent directly via
mail.

13. Outbound marketing
• Outbound marketing can
be via various techniques
such as:
– E-mail spam: electronic
mails sent to large mailing
lists.

15. Outbound marketing
• Outbound marketing can
be via various techniques
such as:
– TV/radio advertisements:
promote a product via
television and radio.

17. Outbound marketing
• The usefulness of
Outbound marketing to a
business depends on what
the company wishes to
achieve.

19. Outbound marketing
• If the company has sufficient
funds to invest in an
advertising campaign and
that the management wishes
to have quick results, then
interruption marketing may
be most appropriate.

21. Outbound marketing
• Most businesses
depend on Outbound
marketing to bring in
their profits.

23. Outbound marketing
• Site Pro News has stated
that the main difference
between permission and
Outbound marketing is that
Outbound marketing gives
quick results and allows for
a more scientific way to
measure sales.