YouTube builds businesses by helping companies drive sales, spark word of mouth, grow repeat customers, and get their name out through online video advertising. Specifically, Google's AdWords for video platform allows advertisers to create video campaigns on YouTube and reach targeted audiences in a cost-effective way by only paying when viewers choose to watch an ad. It provides features like in-stream, in-slate, in-search, and in-display formats with comprehensive targeting options to help advertisers easily get started.
2. Agenda
What’s new: YouTube and video advertising
AdWords for video: Features and Benefits
Getting Started
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3. What’s New: YouTube and
video advertising
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4. In 2012, if you need to…
Drive Sales
Spark Word of Mouth #1 online video site
Grow Repeat Customers #2 search site,
Get Your Company Name Out behind Google
800M unique users each month
60 hours of video
uploaded every minute
4B views a day
Google Confidential and Proprietary
Google Confidential and Proprietary
5. The answer is Online Video.
Online Video is the most
persuasive ad format ever
invented.
When you need more than
words to show your product
benefits, leverage the power of
sight, sound and motion.
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6. The answer is AdWords for video: Reach the right
viewers at the right price.
Low CPVs: Campaigns on AWV (all True
View) range from $.22-$1.12 *
Spread your message the risk-free way:
With TrueView video ads, you pay only
when viewers choose to watch your ad.
Reach engaged audiences: Simple and
powerful targeting make it easy to find both
popular and hard-to-reach audiences
Manage campaigns with ease: 10 minutes
or less for campaign creation. Video specific
reporting.
Drives results: Drives 20% increase in
traffic to website and 5% increase in search
volume
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8. Create Your First Video Campaign – It’s easy with
AdWords For Video.
How to get started once you have video content:
Let Us Know Your Budget Pick Your Creative Tell Us Your Target Audience
Google Confidential and Proprietary
Google Confidential and Proprietary
9. Target and reach your audience
With comprehensive targeting options
By Audience
By Interest Categories
By Keywords
By Topics
By Publisher
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10. Pay Per View with TrueView Video Ads
TRUEVIEW IN-STREAM TRUEVIEW IN-SLATE
● Viewer Experience ● Viewer Experience
Choice to skip or watch ad Option to choose one ad
● Advertiser is Charged among many or watch regular
The shorter of 30 seconds or ad commercial breaks
completion ● Advertiser is Charged When
viewer chooses to
watch ad
TRUEVIEW IN-SEARCH TRUEVIEW IN-DISPLAY
● Viewer Experience ● Viewer Experience
Sees a video promoted among Sees video promoted against
search results on YouTube or suggested videos on YouTube or
video.google.com related content across the
● Advertiser is Charged Google Display Network
When viewer chooses to ● Advertiser is Charged
watch ad When viewer chooses to
watch ad
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11. It’s easy to get started: Live DEMO
Create your video
campaigns Work with your Google Rep
Visit adwords.google.com/video Identify new campaigns to build
to get started with video in Google AdWords for video
campaigns
For more info, visit adwords.google.com/video
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12. Thanks!
For more information, please visit youtube.com/advertise
Call your AdWords rep at 1-866-2GOOGLE (1-866-246-6453)
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