My ticket to a career in marketing, advertising and public relations

1. LIFE IN CORPORATE AND
EXTERNAL RELATIONS
5/10/2012 MARGARET STUART

2. Who is Nestlé?
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3. The Nestlé Strategic Framework
Our ambition
Nestlé Model – every year Competitive advantages
• 5%-6% organic growth • Products & brands
• Margin & EPS growth • R&D capabilities
• Improving capital efficiency • Global presence
• Market leadership • The leading Nutrition, Health and • People, culture and values
Wellness Company
• A reference for financial
performance
• Trusted by all stakeholders
Growth drivers Operational pillars
• Nutrition, Health and • Innovation and renovation
Wellness (NHW) • Operational efficiency
• Emerging consumers (PPP) • Whenever, wherever,
• Out-of-home (OOH) Sustainability however
• Premiumisation • Consumer communication
Compliance
Nestlé culture, values and principles
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4. Corporate & External Relations at Nestlé Oceania
Media
Internal
External
Nestlé Indigenous
Strategic Program
Framework
Issues
Managemt
Industry
Relations
Government
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5. Why work in-house?
Depth - intimate knowledge of a company and an industry
Understand the importance of corporate culture/values in communications
Build cross-functional skills
Get a better understanding of how a business works
Get a better understanding of business strategy and how communications fits in
Can see the benefits/value of your work
Breadth of communication experiences under one roof –
explore your strengths and preferences
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6. Things they’ll never tell you
IT Approvals Time
Goalposts
Totem
pole
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7. Key tips for growth
Be
visibly
open to
learning
–
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8. Where could an in-house role take you?
It will make you better in-house.
It will make you a better consultant.
It may open up career paths and possibilities
you’d never considered.
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9. 9 NESTLÉ CORPORATE - CHECKLIST
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