If you are serious about your brand, logo is something that must ever be overlooked. See some of the logo design best practices.

1. Logo design - best practices you must know
Having an emblem representing your business is critical; you can’t ignore its importance. It has been
one of the first considerations for businesses building a new brand or rebranding themselves. The
emblem must the worth your customer’s attention. It should be noticed and must enable prospects
for your business to identify you from a group. This level of imperativeness has mandated
professionals to get acquainted with and implement logo design best practices. See few of the most
relevant among them.
Colours are crucial- select them wisely
You must choose the right colour for your emblem. Colours and emotional responses are very
closely connected. This means it’s the colour that is going to serve as the decisive factor in the way
your brand is going to be viewed. Before selecting, consider the personality of your brand. Also think
of the virtues that you want to highlight. If you want to focus on different audience sectors or
product variations, there is no harm in using multiple colours. Experimentations will definitely avail
more effective designs.
Fonts must be readable and enduring
Over time, some fonts seem to be outdated or out of fashion. So, while selecting a logo, this factor
has to be kept in mind. Your brand should be able to retain and relish it for years to come. People
should be able to read the text easily and the brand’s personality must be communicated. Even fonts
evoke various types of feelings and emotions.

2. Make creative use of negative space
Negative spaces can be considered as white spaces that are not occupied by any objects or forms.
This is a very important part of any logo design template. Normally people shun away from paying
any serious attention to these spaces or simply fill the voids with some off-the-cuff scribbles.
However, making smart use of these spaces can elevate the overall value of your logo by bestowing
it with a deeper meaning. If you fail to consider this space, the design may seem messy or
overwhelming.

3. Tell your story in an optimally innovative manner
Normally every brand has a story to tell and trying this through logo is something exceptionally
operative and beneficial. Simply using certain patterns of colours or fonts won’t do. The prospects
should be able to distinguish and memorize your brand instantly. Seeing and understanding are two
different things. People may forget the things they see but seldom the ones they understand.
Stay simple-keep clutter away
Keep logos simple as it is the clearest and most effective ways to present your identity and propel
your brand value. People easily remember simple things rather than the ones that are complicated
creating pain for their brains. They memorize your brand value as well. Besides, you can modify
simple logos as and when required without compromising on the brand’s basic nature. You must
never tolerate clutter; it can be heavily damaging. Assure that every element in the design has some
value to offer. Nothing unnecessary or useless should be retained.
Do enough research and be original
When it comes to logo creation services, a typical company always start with a detailed research
before even drawing a line. You can check the works already existing, just for inspiration. Carrying
out a research in your industry can be very helpful. Look into the logos of those brands that are
working really well. You may note the accentuating characteristics- the white space, fonts, colours
and other features used. Researching what your competitors have done also helps. During research,
you must think of your offerings-products or services, things you want to highlight, facts you want to
concealand factors separating you from the rest.
So, if you are looking for professional logo design services, be very careful as a wrong decision may
lead to catastrophic disasters. Wrongly done logo is good for nothing and it can be harmful for your
brand value and reputation. MAP Systems is a custom logo design company that creates concept-
oriented logos that easily connects with your targets and reflects your professionalism. Get in touch
with the expert designers today itself.