Introduction to Social Media

Introduction to Social Media
Presented by the Arkansas Small Business
and Technology Development Center

© ASBTDC 2012 All Rights Reserved

What is Social Media?
 ANY media sent out through social interaction
that is created to be shared FREELY among
community.
 Can be:
• User-created video
• Audio
• Text
• Multimedia
 That is SHARED in a SOCIAL environment.


Why Social Media?
 Customers Seeking Information
 Two-way Communication
 Way to Learn Customers’ Needs/Wants
 Read Comments
 Content Distribution
 Competition


Join the Revolution


What You Are Missing
 Brand Loyalty
 Competitive Edge
 Customer Opinion of Your Business
 Legitimacy


Major Players
 Facebook
 Twitter
 LinkedIn
 Pinterest
 YouTube
 Google+


What is Facebook?
 Social Media
 Social Networking

 Inbound Marketing
 How does this differ from traditional marketing?

 Why is it important?


Why Facebook?
 Look at the statistics
 1.06 Billion Active Users
 Users upload 70 pieces of content a month on average
 Over 1.5 million local business have active Pages
 More than 20 million people become fans of Pages each
day!

 Leveling the playing field
 Anything you can do I can do too!


Facebook Evolution


Facebook Terminology

 Profiles and Pages  Insights

 Friends and Fans  News Feed

 Administrators  Tabs

 Applications  Tag

 Groups  Timeline


How does it work?
 Business Cocktail Party

 Meet people and start conversations

 Answer Questions

 Ask Questions

 Enlighten


Facebook Profiles and Pages
 Profiles
 For people
 One Administrator
 Requires mutual acceptance
 Allows privacy settings

 Pages
 For businesses and organizations
 Multiple Administrators
 Features Fans – No mutual acceptance
 Pages are Public


Setting Up: Facebook
 What to include…

 Cover & Profile Photos

 About Box

 Privacy Settings

 Views & Apps


What is Twitter?
• Microblog: 140 characters
• 34.3 million in U.S.
• Fastest Growing Segment: Ages 35-49
• B2B Heavy Users


Why Twitter?
 140,000,000+ Active users
 340,000,000 Tweets per day
 180 million unique visitors per month
 300,000 new users per day
 600 million search queries per day
 37% use their phone to tweet


Twitter Terminology
 Tweet - an individual message limited to 140
characters (can also be used as a verb)
 Follow – to subscribe to somebody else’s messages
 Direct Message (DM) - a private message to a
fellow Tweeter ("DM @joesmith234 what is your order number?“)
 Retweet (RT) - repost a valuable message from
someone else and give them credit (RT@username)
 Trending topics - the most popular terms on Twitter
at any given moment


How does it work?
 140 characters
 Messages are:
 Public
 Indexed
 Rank very well
 PC & Mobile Phone (Remember, 37% use their
phone)


What’s in it for them?
 Users enjoy connecting with businesses to:
 Discuss their experiences, good or bad
 Give an opinion about new products
 Discuss upcoming product ideas
 Gain access to exclusive offers
 Receive customer service


Setting Up: Twitter
 Create an account
 Use a recognizable name
 Fill out profile completely before connecting
 Change default logo & background
 Find your contacts
 Brand yourself
 1 line bio
 Website address
 Actual location
 Use a picture or a company logo


What is LinkedIn?
 Professional Social Networking
 More B2B
 161 Million+ Users
 Over 200 Countries & Territories
 2 Million+ Company Pages


Why LinkedIn?
 Company Reach
 Product Awareness
 Search Engine Optimization
 Lead Generation


Setting Up: LinkedIn
 Overview Page
 Cover Image
 Company Updates
 Summary
 Careers Page
 Products Page
 Mobile App


What is Pinterest?
 Social network
 Online pinboard for organizing visually appealing
content
 Visually share, curate, and discover new interests
 Post or “pin” images or videos to boards


Why Pinterest?
• TRAFFIC!
• 260 million monthly visitors
• Facebook App boasts over 2 million daily average users


Setting Up: Pinterest
• Convert Personal Account into a Business Account
• Verify & Integrate Your Website
• Add Buttons & Widgets
• Resources & Documentation
• Capture Interest & Followers
• Measure Your Growth
• Nurture Leads


Getting Started
 Set Goals
 Determine Target Audience
 Choose Appropriate Tools for Strategy
 Consistent Message
 Honesty
 Content Development
 Act Human
 Measurement & ROI


Contact Information

 Maradyth McKenzie
501.683.7700
mgmckenzie@ualr.edu
Facebook.com/ASBTDC
Twitter.com/ASBTDC
Twitter.com/mgeorgia7


Introduction to Social Media

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