UNIQUE TRADE SHOW FOR ETHNIC BEAUTIES

1. All the rituals All the beauty traditions from around the world All the wellness secrets
BEYOND
THE SHOW FOR WORLDWIDE BEAUTY
PORTE DE VERSAILLES – JUNE 2013
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Organized by Beyond Beauty Events
www.beautycolor.fr

2. BEYOND BEAUTY COLOR follows the evolutions of
the ethnic beauty market
PARIS June 2013, BEYOND BEAUTY COLOR the meeting point of ethnic
innovations, opens its doors. A high quality exhibition, a consumer-oriented
audience, and conferences as well, the Beauty Color Challenger Awards, a wellness
area and tha latest trends in ethnic beauty.
This B2C exhibition is designed for everybody, consumer, professional or
entrepreneur, interested in or developing ethnic beauty products or using raw
material from Africa, Amazonia, the Carribean islands, the Indian Ocean, the
Eastern countries…
Beyond Beauty Color is the latest event organized by the beauty trade shows
expert BEYOND BEAUTY EVENTS. After 10 years of professional expertise
displayed during COSMEETING, SPAMEETING and CREATIVE BEAUTY we rely on
innovation to answer the market’s needs through this new concept.
The biggest cosmetic
manufacturers are
trying to attract the 930
million « ethnic
consumers »

3. Beyond Beauty Color: a comprehensive offer
Skincare
Face care, body care, hair care, tanning products, ethnic cosmetics,
cosmetics for babies, adolescents, men, and of course anti-age
ranges with the most cutting-edge innovations
Hair care
Natural & Care products, relaxing & straightening products,
extensions, accessories, animations, battle, Awards…
Hygiene
Face, body, erotic cosmetics, hair, organic & natural or
conventional…
Make Up
Tradiitional, natural, mineral, children make up, men products,
animations…
Beauty & Fashion Accessories
Hair jewels, skin jewels, Creations, Lingerie, cosmeto-textile,
manicure / pedicure, nail, gifts...
Perfume
Exclusive brands come to showcase their products…
And : Cosmetic – Organic– Health- Nutrition – Slimness- Wellness- Face & Bodycare– Make Up– Nails- Hair Care – Spa – Perfume – Relooking – Eyelash
extensions – Teeth Whitening – Jewels – Accessories – Equipment – Hair removal equipment– Consultants – Institutions – Schools- Media…

4. Beyond Beauty Color is split into 5 universes that
guide the visitors through the different areas which
multiplies the selling opportunitiesThrough the
universes is created a coherent and attractive path
for the visitors,encouraging impulsive purchase.
Our visitors
The audience is composed of 90% women between
18-40 years old, looking for information about caring of 10%
their hair and skin. Professionals and consumers alike find Visitor
here the answers about the technics, care and products fit to
their needs.
If women are the core target of visitors, a man-oriented Women
communication will be set up for this exhibition. Men
They are coming to…
! Discover new brands 90%
! Look for novelties
! Learn more about the latest innovations and trends
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5. COMMUNICATION,*wide*and*far*
Beyond Beauty Color sets up an ambitious communication plan to guarantee a wide
media cvering. The goal: attract a targeted audience and offer to you a maximum of
potential clients.
A dedicated press department A display campaign
Advertising space purchase
Community management
& media partnerships
Beyond B. Color Awards, Direct marketing operations
recognition of the industry
• Targeted actions throughout the year:
+ 100 000 contacts reached by the Enews
+ 2 500 custom invitations to your VIPs
+ 5 000 invitation cards offered to our exhibitors
+ 50 000 discount flyers distributed(hair salons, shops, companies, beauty schools,
hair style schools…)
+ 50 influent bloggeurs relaying the information
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From the USA to Europe through the Carribean Islands, Latin America, Africa,
Asia, media partners will have the opportunity to offer their audience a meeting
with beauty professional under the lead of Beyond Beauty Events.

6. Exhibit, emphasize your brand image, develop your brand
recognition, showcase your products & services
*
The Beauty Color show is one of its kind beacuse it is truly a On the show :
meeting point for all beauties, as well as beauty, vitality, hair, health
- 3 000m² of exhibition
& wellness professionals. - A 3 day show
- Over 150 exhibitors
Thanks to ou expertise, we expect in 2013 thousands of visitors - 4 sectors represented
- Exclusive conferences &
with an average purchasing basket of 200 euros on the first edition workshops
of Beyond Beauty Color at Porte de Versailles ! - Worldwide experts and exhibitors
During Beyond Beauty Color:
Develop your turnover thanks to a targeted audience, buyer and
project holder
Diversify your customer target by meeting new clients and
develop your contact database
Meet professionals: distributors, buyers..., and strenghten your
network
Advertise your company: showcase your novelties, innovations,
Measure your products’ impact on consumers
Feel & test the market
Your sales manager: +33 (0) 1 44 69 95 69
marina.marville@beyondbeautyevents.com

7. BOOK YOUR BOOTH NOW!
Booths, custom or equipped
*
Pricing conditions:
Raw stand (16sqm – 32sqm): 220€ ht/sqm
Equipped stand (9sqm – 24sqm): 285€ ht/sqm
Beauty box (6sqm): 1800€ ht
Your Sales Manager: +33 (0) 1 44 69 95 69
marina.marville@beyondbeautyevents.com

8. PARTICIPATION*FORM
*
Company:
Contact: Function:
Email:
Address:
Phone:
Fax:
TO SEND BACK ASAP:
Website:
BY EMAIL:
marina.marville@beyondbeautyevents.com
I want to book the following stand:
" Raw stand: area……………….x 220€ ht/sqm BY FAX:
+33 (0) 1 44 69 95 68
" Equipped stand: area…………..x 285€ ht/sqm
" Beauty box (6m2): …………..x1800€ ht

9. A visibility on all professional social networks
Organizor
• Beyond Beauty Events organizes throughout the year, major business events in the beauty and
wellness industry.
• This year is the 10th birthday of Cosmeeting Paris, Creative Paris and Spameeting Paris at the
upcoming Beauty week event held on the 10th, 11st and 12nd september 2012.
•
• In a nutshell, Beyond Beauty Events has become the specialist in efficient business meeting in the
world of cosmetics and well-being. The team SPAMEETING Business Meetings and COSMEETING
Business meetings organize in exceptional places around the world, focused and planned speed
meetings. At each stage of this road show, retailers are targeted regarding the needs of key buyers.
•
• Since May 2011, Beyond Beauty Events joined the group INFORMA.
•
Press Group and conference organizer in the world, Informa has all the expertise to bring together
professionals around constantly updated informations.
• Today, INFORMA has 8 000 employees in 150 offices spanning 40 countries, more than 75 000
publications and 130 lounges in 35 cities! www.informaexhibitions.com
•
•
Your Sales Manager: +33 (0) 1 44 69 95 69
marina.marville@beyondbeautyevents.com