Crocker 2011 power point presentation v2
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The document discusses the implications of social media for real estate owners and professionals. It notes that social media allows customers to market for businesses if used correctly, but bad experiences can also be widely shared. Location may matter less as online tools allow customers to find any business. Small practitioners can now compete more easily but rates may decrease. Reputation has become more important as it can be publicly rated and reviewed, influencing business. The document provides advice on using social media to listen to customers and evaluate property locations and portfolio.
![Social Media: There’s a Site for That (too!) Marc Danziger Charmed Particles, Inc. [email_address]](https://image.slidesharecdn.com/crocker2011-powerpointpresentationv2-110913123052-phpapp01/85/Crocker-2011-power-point-presentation-v2-1-320.jpg)
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Crocker 2011 power point presentation v2
- 1. Social Media: There’s a Site for That (too!) Marc Danziger Charmed Particles, Inc. [email_address]
- 3. What are we trying to accomplish? October 4, 2011 What social tools are the most useful?
- 4. What are we trying to accomplish? October 4, 2011 How do I use social media in my RE business?
- 11. Reputation matters… October 4, 2011 Today, restaurants: HBS paper (released 9/16) by Michael Luca shows a 5 – 9% increase in revenue for Seattle restaurants who gained one star in Yelp ratings. Tomorrow lawyers … and shopping malls?
- 12. Reputation is back… October 4, 2011
- 14. … and what do you do as a practitioner? October 4, 2011
- 15. Useful sites we’ve discussed October 4, 2011 Google Places registration - http://www.google.com/placesforbusiness Bing Business Portal - http://www.bing.com/businessportal Social Mention Search – http://www.socialmention.com Great YouTube apology - http://prtcl.es/pOHCSN Inc magazine on SoapWorks customer-led marketing - http://prtcl.es/rq0Dbi ‘ United Breaks Guitars’ on CNN - http://prtcl.es/pWpd5D PWC Emerging Trends in Real Estate 2011 - http://prtcl.es/q90bJk TIME magazine’s article on LudoBites – http://prtcl.es/rjA8yB McKinsey Global 2011 Report on US Jobs - http://prtcl.es/qy2I3F
- 16. The bookmarks can be found at: http://prtcl.es/naw8C0 Thank you! Here’s this presentation: [email_address] October 4, 2011
Notes de l'éditeur
- Introduce myself… Strategist and tech implementer…doing work for NBC right now, previously the Motion Picture Academy (AMPAS); Mansueto Digital (Inc. and fast Company magazines) Manpower Yes, am Mr. Grace Danziger
- The most important question for folks in the CRE industry ought to be whether it will impact values. And if so, how.
- We’ll talk a lot about principles, and some about tools. The social tools landscape is changing by the day, and I’m a big believer in strategy before tools – so to me tools are secondary to what you’re going to do with them. … but it’s still cool to talk about tools.
- Here’s the main question of the day – how do I use social tools in my business. How can I get clients, better serve them, and do so more efficiently? And for me those are the three major touchpoints of a social strategy for anyone in services of any kind: How do I use social tools to get clients? How do I use social tools to deliver exceptional service to them? How do I use social tools to delver exceptional service to them at a lower cost?
- Wordpress is the premiere blog tool (at the moment); Facebook is the AOL/walled garden social community; Google+ is Google’s response to Facebook – and one that may offer an interesting alternative; Youtube is where people go to find video; Flickr is where they go to share photos; LinkedIn is the professional walled garden; Yelp is the leading review site (they even review lawyers!); BaseCamp is a social collaboration and project management tool; Twitter is a microblogging and messaging tool; Tumblr is another microblogging and messaging tool, widely used for photos; Google Maps is Googles portal into it’s data about location-based businesses; And Bing Maps is Microsoft’s version of the same thing.
- Harvard Business Scholl just released a study – “ Reviews, Reputation, and Revenue: The Case of Yelp.com ” by Michael Luca that has three intriguing results: (1) a one-star increase in Yelp rating leads to a 5-9 percent increase in revenue, (2) this effect is driven by independent restaurants; ratings do not affect restaurants with chain affiliation, and (3) chain restaurants have declined in market share as Yelp penetration has increased.
- Remember – (for independent restaurants) one Yelp star = 5 to 9% in revenue AND as yelp climbs in prominence, chains matter less.
- Remember – (for independent restaurants) one Yelp star = 5 to 9% in revenue AND as yelp climbs in prominence, chains matter less.