24. 2008 Online Voter Activity 59% Took part in some sort of campaign activity 55% Searched for election information 44% Sent or received campaign related emails 39% Watched online political video 37% Visited politically oriented websites or blogs
34. Party Website More Passive Personal Website Email (newsletter) Web-based campaigning Web-based discussion forum Email (correspondence) Blog Social Networking Instant Messaging Texting More Proactive
37. Innovate when necessary – do everything else incrementally better “ Do the cool well – do the boring really well”
38.
39. Make it easy to Find 90% = Page 1 of the search results Use creative urls/twitter names Use the same tags as opponents - positive response can be found when people search for the
40. Make it easy to Forward Provide content, text, videos, speeches, photos, call sheets, scripts and how-to guides materials they can use to create their own compelling content Viral is the new local
41. Play where your supporters are – not where you think they are
46. Steps of Activity TechPresident notes, “provide opportunities for the most casual supporters to stay involved, while also providing more strenuous opportunities for the smaller core of activists”
47. Advocate Social Personal Create a group Recruit others Host an event Host blog Coalition leader Create a profile Post pictures Write blog post Join a group Email / Text Volunteer Walk Phone Donate
67. "In this Internet era, it's not enough to run a campaign; you need to lead a movement. That's what Obama did. If you look at their site, their online videos, their online ads, everything they did, it wasn't about 'me, myself and I.' It was about 'we' and 'us.‘“ Mindy Finn, Republican political operative.
68. Amplify the voices Receive real time knowledge that is actionable "live connections” Geo-location, location, location Twitter applications Mashups
69. Don't be surprised if a canvasser knocks on your door in 2012 and, glancing at his iPhone, says, "Ms. Smith, thanks for your $50 donation four years ago--and for attending the Joneses' party on the environment. Care to call voters in Ohio to help reelect President Obama? Oh, and your neighbor Mrs. Jensen couldn't get to the polls in 2008. Think you could give her a lift on Election Day?“ MIT Technology Review
70. Marc A. Ross (949) 373-6449 (703) 598-3242 [email_address] Blog @ Advocacy 2.0 advocacytwopointzero.blogspot.com Twitter @marcaross