Marcel Perez has created a personal brand canvas to work in sports marketing. He wants to work for a professional sports franchise in the MLB, NBA, or NFL in the United States, utilizing his knowledge of sports and rules, communication, creativity, and marketing management skills. His goals are to increase his brand awareness by 2020 through valuable and credible content, learn how to manage a company's marketing budget, and develop a unique professional image supporting his brand message.

1. Marcel Perez
Personal Brand Canvas

2. Arena
• The Industry that I want to work within is the Sports Marketing Industry.
• I am opened and interested in working specifically for the marketing department for Any
Professional Sports franchise in the United States.
• I preferably would love to work for any franchise in the MLB, NBA, or NFL.
• Working For a franchise in the United States works to my best advantage because of the knowledge
I can provide.
•

3. Identity
• Marcel Perez exceeds in spreading positivity around the world and being a mentor for people who
need assistance.
• Marcel Perez uses his generosity to put smiles on other peoples faces and to make the world a
better place.
• Marcel Perez is also driven and self motivated .
• Marcel Perez is experienced in handling adversity and working under pressure.
• Marcel Perez is very consistent with the positive personality he brings to the work place.

4. Skills
• Knowledge In Sports and the rules of the game.
• Communication
• Creativity
• Analytical mindset
• Trilingual
• Marketing management skills
• Networking Skills

5. Profession
• Integrity
• Experience in working at sporting events.
• Working well under pressure.
• Kindness and Optimism
• Reliable
• Competent
• Creative Vision

6. Credentials
• I am trustworthy because I respect myself and others too.
• Respect is to be given very human being, and if I give it out I will
earn their trust.
• Strong Values
• By not betraying the trust.
• Plenty of communication.

7. Promise
• I Promise to have plenty of accessibility.
• I Promise to always have a professional appearance.
• I promise to always have a positive attitude.
• I promise to always have poise.
• I promise that I can be reliable.
• Will have to face plenty of criticism from fans and consumers.
• Will have to be prepared to deal with a varied audience.
• I know these problems exist after seeing reviews on (glassdoor.com)

8. Positioning
• I am capable of speaking three languages which gives me more flexibility to communicate with my
audience.
• I am very outgoing, which benefits me when it comes to networking opportunities .
• I want my audience to think of me as someone they can rely on and someone they can go too when
needed assistance.
• I like to view customers as family and not people that I am trying to benefit off.

9. Audience
• All employers, customers, and clients who partake in the sports industry
need to know who I am.
• I can find my audience at live sporting events, social media platforms,
and Sports Industry meetings.
• An individual that I want to focus on is Chris Brush Senior Vice President
of Marketing at ESPN.
• He provides creative direction and marketing support to distributors.
• Chris Brush engaged with a lot other television networks.

10. Networking & Marketing
• I can gain the attention of my future employer by keeping resume up to date.
• Have plenty of Accessibility so employers, clients, and customers can reach me at anytime.
• Answer customers feedback or concerns.
• I will publish positive content and also keep my audience up to date of my daily professional living.
• I will attend live sporting events and sports marketing events so I can grasp the most knowledge
possible.

11. Competitors
• Broad Group: University Of Central Florida Marketing graduates of 2020.
• Broad group: Full Sail University Sports Marketing graduates of 2020.
• Jacob Ellwanger of Orlando, Florida who is a senior pursuing a bachelors of science in business
administration in marketing.
• I compare to Jacob because we both have experiences in attending sporting events and also
customer service.
• We both love to pursue sales and communicate with others.
• We are both Microsoft office certified .

12. Professional Development
• Need to improve on being able to manage a companies marketing budget.
• I can improve by researching different skills on how to manage a budget.
• I can also improve by interning and by completing real-life projects.
• I feel like being able to manage a budget is one of the main task while being a sports marketer and
this is something I need to learn.
• I also have to learn how to approach varied audiences.

13. Goals
• By 2020 I will Increase my brand awareness by producing content that is valuable, but also credible.
• I will make sure to keep my audience up to date and also my personal portfolio.
• I will also learn new ways to manage a budget for a company.
• My professional image will be very unique and also support my brand message.

14. Work Cited
“3 Ways to Stay Focused on the Phone.” Conversational, 23 Jan. 2017, www.conversational.com/3-ways-to-stay-focused-on-the-phone/.
Antonelli, Ron. “Yankee Stadium Sunset.” Ron Antonelli Photography, Ron Antonelli Photography, 1 July 2015, ronantonelli.com/blog/2015/6/30/yankee-stadium-sunset.
Gaskin, Thomas P. “Fan Gear - A Great Christmas Gift For the Sports Fan.” Geniuszone, 26 Nov. 2018, geniuszone.biz/fan-gear-a-great-christmas-gift-for-the-sports-fan/.
Jacobs, Tom. “Passionate Sports Fans Are More Likely to Endorse Right-Wing Policies.” Pacific Standard, 9 July 2018, psmag.com/news/passionate-sports-fans-are-
more-likely-to-endorse-right-wing-policies.
“Learn From the Pros: How Professional Sports Sets the Bar for Visual Marketing.” The Mark Consulting, 29 Oct. 2015, themarkconsulting.com/learn-from-the-pros-how-
professional-sports-sets-the-bar-for-visual-marketing/.
“Our Promise to Our Clients – Modern Wealth Law.” Modern Wealth Law, modernwealthlaw.com/our-promise/.
“The Best Way To Make Someone Trustworthy Is To Trust Them.” [ Life As We Know It ], 4 Mar. 2013, asweknowitlife.wordpress.com/2013/03/04/the-best-way-to-make-
someone-trustworthy-is-to-trust-them/.
Unsplash. “Toronto Blue Jays Stadium Photo by Tim Gouw (@Punttim) on Unsplash.” Beautiful Free Images & Pictures, unsplash.com/photos/VvQSzMJ_h0U.
“What Is Sports Marketing?” Sports Marketing, 18 Oct. 2016, tqjsportsmarketing.wordpress.com/2016/10/09/first-blog-post/.
“Why It's so Important for Sport Brands to Give Audiences What They Want.” Imagen, 9 Feb. 2018, imagenevp.com/blog/sport-audience-engagement/.
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