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Marcel Perez
Personal Brand Canvas
Arena
• The Industry that I want to work within is the Sports Marketing Industry.
• I am opened and interested in working specifically for the marketing department for Any
Professional Sports franchise in the United States.
• I preferably would love to work for any franchise in the MLB, NBA, or NFL.
• Working For a franchise in the United States works to my best advantage because of the knowledge
I can provide.
•
Identity
• Marcel Perez exceeds in spreading positivity around the world and being a mentor for people who
need assistance.
• Marcel Perez uses his generosity to put smiles on other peoples faces and to make the world a
better place.
• Marcel Perez is also driven and self motivated .
• Marcel Perez is experienced in handling adversity and working under pressure.
• Marcel Perez is very consistent with the positive personality he brings to the work place.
Skills
• Knowledge In Sports and the rules of the game.
• Communication
• Creativity
• Analytical mindset
• Trilingual
• Marketing management skills
• Networking Skills
Profession
• Integrity
• Experience in working at sporting events.
• Working well under pressure.
• Kindness and Optimism
• Reliable
• Competent
• Creative Vision
Credentials
• I am trustworthy because I respect myself and others too.
• Respect is to be given very human being, and if I give it out I will
earn their trust.
• Strong Values
• By not betraying the trust.
• Plenty of communication.
Promise
• I Promise to have plenty of accessibility.
• I Promise to always have a professional appearance.
• I promise to always have a positive attitude.
• I promise to always have poise.
• I promise that I can be reliable.
• Will have to face plenty of criticism from fans and consumers.
• Will have to be prepared to deal with a varied audience.
• I know these problems exist after seeing reviews on (glassdoor.com)
Positioning
• I am capable of speaking three languages which gives me more flexibility to communicate with my
audience.
• I am very outgoing, which benefits me when it comes to networking opportunities .
• I want my audience to think of me as someone they can rely on and someone they can go too when
needed assistance.
• I like to view customers as family and not people that I am trying to benefit off.
Audience
• All employers, customers, and clients who partake in the sports industry
need to know who I am.
• I can find my audience at live sporting events, social media platforms,
and Sports Industry meetings.
• An individual that I want to focus on is Chris Brush Senior Vice President
of Marketing at ESPN.
• He provides creative direction and marketing support to distributors.
• Chris Brush engaged with a lot other television networks.
Networking & Marketing
• I can gain the attention of my future employer by keeping resume up to date.
• Have plenty of Accessibility so employers, clients, and customers can reach me at anytime.
• Answer customers feedback or concerns.
• I will publish positive content and also keep my audience up to date of my daily professional living.
• I will attend live sporting events and sports marketing events so I can grasp the most knowledge
possible.
Competitors
• Broad Group: University Of Central Florida Marketing graduates of 2020.
• Broad group: Full Sail University Sports Marketing graduates of 2020.
• Jacob Ellwanger of Orlando, Florida who is a senior pursuing a bachelors of science in business
administration in marketing.
• I compare to Jacob because we both have experiences in attending sporting events and also
customer service.
• We both love to pursue sales and communicate with others.
• We are both Microsoft office certified .
Professional Development
• Need to improve on being able to manage a companies marketing budget.
• I can improve by researching different skills on how to manage a budget.
• I can also improve by interning and by completing real-life projects.
• I feel like being able to manage a budget is one of the main task while being a sports marketer and
this is something I need to learn.
• I also have to learn how to approach varied audiences.
Goals
• By 2020 I will Increase my brand awareness by producing content that is valuable, but also credible.
• I will make sure to keep my audience up to date and also my personal portfolio.
• I will also learn new ways to manage a budget for a company.
• My professional image will be very unique and also support my brand message.
Work Cited
“3 Ways to Stay Focused on the Phone.” Conversational, 23 Jan. 2017, www.conversational.com/3-ways-to-stay-focused-on-the-phone/.
Antonelli, Ron. “Yankee Stadium Sunset.” Ron Antonelli Photography, Ron Antonelli Photography, 1 July 2015, ronantonelli.com/blog/2015/6/30/yankee-stadium-sunset.
Gaskin, Thomas P. “Fan Gear - A Great Christmas Gift For the Sports Fan.” Geniuszone, 26 Nov. 2018, geniuszone.biz/fan-gear-a-great-christmas-gift-for-the-sports-fan/.
Jacobs, Tom. “Passionate Sports Fans Are More Likely to Endorse Right-Wing Policies.” Pacific Standard, 9 July 2018, psmag.com/news/passionate-sports-fans-are-
more-likely-to-endorse-right-wing-policies.
“Learn From the Pros: How Professional Sports Sets the Bar for Visual Marketing.” The Mark Consulting, 29 Oct. 2015, themarkconsulting.com/learn-from-the-pros-how-
professional-sports-sets-the-bar-for-visual-marketing/.
“Our Promise to Our Clients – Modern Wealth Law.” Modern Wealth Law, modernwealthlaw.com/our-promise/.
“The Best Way To Make Someone Trustworthy Is To Trust Them.” [ Life As We Know It ], 4 Mar. 2013, asweknowitlife.wordpress.com/2013/03/04/the-best-way-to-make-
someone-trustworthy-is-to-trust-them/.
Unsplash. “Toronto Blue Jays Stadium Photo by Tim Gouw (@Punttim) on Unsplash.” Beautiful Free Images & Pictures, unsplash.com/photos/VvQSzMJ_h0U.
“What Is Sports Marketing?” Sports Marketing, 18 Oct. 2016, tqjsportsmarketing.wordpress.com/2016/10/09/first-blog-post/.
“Why It's so Important for Sport Brands to Give Audiences What They Want.” Imagen, 9 Feb. 2018, imagenevp.com/blog/sport-audience-engagement/.
•

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Marcel Perez's Personal Brand Canvas for a Career in Sports Marketing

  • 2. Arena • The Industry that I want to work within is the Sports Marketing Industry. • I am opened and interested in working specifically for the marketing department for Any Professional Sports franchise in the United States. • I preferably would love to work for any franchise in the MLB, NBA, or NFL. • Working For a franchise in the United States works to my best advantage because of the knowledge I can provide. •
  • 3. Identity • Marcel Perez exceeds in spreading positivity around the world and being a mentor for people who need assistance. • Marcel Perez uses his generosity to put smiles on other peoples faces and to make the world a better place. • Marcel Perez is also driven and self motivated . • Marcel Perez is experienced in handling adversity and working under pressure. • Marcel Perez is very consistent with the positive personality he brings to the work place.
  • 4. Skills • Knowledge In Sports and the rules of the game. • Communication • Creativity • Analytical mindset • Trilingual • Marketing management skills • Networking Skills
  • 5. Profession • Integrity • Experience in working at sporting events. • Working well under pressure. • Kindness and Optimism • Reliable • Competent • Creative Vision
  • 6. Credentials • I am trustworthy because I respect myself and others too. • Respect is to be given very human being, and if I give it out I will earn their trust. • Strong Values • By not betraying the trust. • Plenty of communication.
  • 7. Promise • I Promise to have plenty of accessibility. • I Promise to always have a professional appearance. • I promise to always have a positive attitude. • I promise to always have poise. • I promise that I can be reliable. • Will have to face plenty of criticism from fans and consumers. • Will have to be prepared to deal with a varied audience. • I know these problems exist after seeing reviews on (glassdoor.com)
  • 8. Positioning • I am capable of speaking three languages which gives me more flexibility to communicate with my audience. • I am very outgoing, which benefits me when it comes to networking opportunities . • I want my audience to think of me as someone they can rely on and someone they can go too when needed assistance. • I like to view customers as family and not people that I am trying to benefit off.
  • 9. Audience • All employers, customers, and clients who partake in the sports industry need to know who I am. • I can find my audience at live sporting events, social media platforms, and Sports Industry meetings. • An individual that I want to focus on is Chris Brush Senior Vice President of Marketing at ESPN. • He provides creative direction and marketing support to distributors. • Chris Brush engaged with a lot other television networks.
  • 10. Networking & Marketing • I can gain the attention of my future employer by keeping resume up to date. • Have plenty of Accessibility so employers, clients, and customers can reach me at anytime. • Answer customers feedback or concerns. • I will publish positive content and also keep my audience up to date of my daily professional living. • I will attend live sporting events and sports marketing events so I can grasp the most knowledge possible.
  • 11. Competitors • Broad Group: University Of Central Florida Marketing graduates of 2020. • Broad group: Full Sail University Sports Marketing graduates of 2020. • Jacob Ellwanger of Orlando, Florida who is a senior pursuing a bachelors of science in business administration in marketing. • I compare to Jacob because we both have experiences in attending sporting events and also customer service. • We both love to pursue sales and communicate with others. • We are both Microsoft office certified .
  • 12. Professional Development • Need to improve on being able to manage a companies marketing budget. • I can improve by researching different skills on how to manage a budget. • I can also improve by interning and by completing real-life projects. • I feel like being able to manage a budget is one of the main task while being a sports marketer and this is something I need to learn. • I also have to learn how to approach varied audiences.
  • 13. Goals • By 2020 I will Increase my brand awareness by producing content that is valuable, but also credible. • I will make sure to keep my audience up to date and also my personal portfolio. • I will also learn new ways to manage a budget for a company. • My professional image will be very unique and also support my brand message.
  • 14. Work Cited “3 Ways to Stay Focused on the Phone.” Conversational, 23 Jan. 2017, www.conversational.com/3-ways-to-stay-focused-on-the-phone/. Antonelli, Ron. “Yankee Stadium Sunset.” Ron Antonelli Photography, Ron Antonelli Photography, 1 July 2015, ronantonelli.com/blog/2015/6/30/yankee-stadium-sunset. Gaskin, Thomas P. “Fan Gear - A Great Christmas Gift For the Sports Fan.” Geniuszone, 26 Nov. 2018, geniuszone.biz/fan-gear-a-great-christmas-gift-for-the-sports-fan/. Jacobs, Tom. “Passionate Sports Fans Are More Likely to Endorse Right-Wing Policies.” Pacific Standard, 9 July 2018, psmag.com/news/passionate-sports-fans-are- more-likely-to-endorse-right-wing-policies. “Learn From the Pros: How Professional Sports Sets the Bar for Visual Marketing.” The Mark Consulting, 29 Oct. 2015, themarkconsulting.com/learn-from-the-pros-how- professional-sports-sets-the-bar-for-visual-marketing/. “Our Promise to Our Clients – Modern Wealth Law.” Modern Wealth Law, modernwealthlaw.com/our-promise/. “The Best Way To Make Someone Trustworthy Is To Trust Them.” [ Life As We Know It ], 4 Mar. 2013, asweknowitlife.wordpress.com/2013/03/04/the-best-way-to-make- someone-trustworthy-is-to-trust-them/. Unsplash. “Toronto Blue Jays Stadium Photo by Tim Gouw (@Punttim) on Unsplash.” Beautiful Free Images & Pictures, unsplash.com/photos/VvQSzMJ_h0U. “What Is Sports Marketing?” Sports Marketing, 18 Oct. 2016, tqjsportsmarketing.wordpress.com/2016/10/09/first-blog-post/. “Why It's so Important for Sport Brands to Give Audiences What They Want.” Imagen, 9 Feb. 2018, imagenevp.com/blog/sport-audience-engagement/. •