13. Distinctive CI Capability
Implement QuestLink as a way to
promote, daily and episodic sharing
between DTE employees. 13
14. IT conducted demonstrations
Four Leaders Emerged
• Engaged, enthusiastic
• Made the connection
• Contributed the funding
14
15. • CI Strategy Group
• Corp Communications STRATEGY
STEERING • Corporate Services
• Steering Team
• Information Technology DEVELOPMENT
QUESTLINK
• The CI Community (96)
• Public Affairs (118) USER GROUP
Pilot • Corporate Services (450)
FORMED 3 TEAMS DEFINED RESPONSIBILITY
15
16. • Used the Influencer Model by Vital
Smarts
Personal Social Structural
Motivation and Ability
• What about personal motivation would drive
the pilot group to use the new system?
16
17. Deployment Plan – 400 to 10,000
IT Demos with IBM
Strategy Dev
IT Testing
Production JUN DEC
Communications
Full Suite to PG APR
Training – 2 Hours
Enterprise
TIMING 2009 2010 4Q11 1Q12 2Q12 4Q12
JUN – IMPLEMENTED WIKIS AND BLOGS IN THE WATERCOOLER
DEC – IMPLEMENTED TWO OF THE APPLICATIONS
APR – IMPLEMENTED FULL SUITE OF APPLICATIONS
18. Let them see videos; know where to get help
Let them
create profile
& build
network
Share through
communities and forums 18
21. First, of all, if you've never used any of these social media
tools before, it's okay! Breathe -- let's just try it. I started
using Facebook when my social media savvy, new age
sister called me and said, 'You need to be on Facebook
because your son is on Facebook'. So yes, I joined in 2008
and my first two friends were, you guessed it, my sister and
my son. No, I don't spy on him and funny enough after I got
started on Facebook, I don't communicate with him on it
either. We still communicate the old fashioned way. But I do
keep up with my friends in Germany, New York or those who
live only a few miles away. It is an incredible
NETWORKING-CONNECTING PEOPLE tool.
21
22. But wait, you say, I don't need to network or connect
with people at my job. Really, let's rethink that a
minute. I will give you a minute to think about a recent
problem that you had and you just wanted to get some
insight on what others have done - eventually, you will
no longer have to wonder. You will be able to type in a
keyword, find a community to work with -- and get
insight or different ideas from people that you've never
worked with before. Now how exciting is that?
22
23. But I promised that we were going to try, didn't I? If
you're seeing this blog, then you're in. Next, look at
each of the tabs and pull one down and select
'something', 'anything'. Okay, go to the profile tab and
let me know who you are! That's right, your name is
there but how about that blank face. Step back and
select 'Getting Started', and then select 'Explore' and
then watch the video to upload your picture and then
.....
Your Social Media Savior,
Marcia
23
24. But I promised that we were going to try, didn't I? If
you're seeing this blog, then you're in. Next, look at
each of the tabs and pull one down and select
'something', 'anything'. Okay, go to the profile tab and
let me know who you are! That's right, your name is
there but how about that blank face. Step back and
select 'Getting Started', and then select 'Explore' and
then watch the video to upload your picture and then
.....
Your Social Media Savior,
Marcia
24
To a 150 Year Old Company where the average age is 46 and the average years of service is TheIT manager was conducting a series of demonstrations to show the power behind the tool to leaders around the company. The steering team was formed because we saw the possibilities and we contributed the capital dollars needed to make it happen.
