Dyno London is a digital production company converting creative insights and messages into designs, emails, websites, rich media as well as social and mobile applications. Our team of one hundred developers and fifty UX, UI and design creatives has extensive experience in building digital marketing products. We have executed vision for brands such as CocaCola, MTV or Volvo in partnership with world class creative agencies such as McCann or Havas.
How to Troubleshoot Apps for the Modern Connected Worker
Dyno london
1.
2. ‘Doing digital’
currently means being on the
desktop, web, social, mobile, video,
gaming consoles and smart TVs.
Tomorrow it will mean even more.
3. All this variety gives agencies and brands
more and more tools to engage their target
groups. Designing a winning strategy for all
those areas is hard - we know that.
Delivering marketing products in the multi-
channel world is even harder.
Unless you work with us.
4. We are a digital production partner for
leading creative agencies and top brands.
Whatever crazy original idea you come up
with - we will make sure it works on all
types of devices you care about - from old
PCs through Blackberries, Android to latest
iPhones.
9. Experience the Music
Concept
Developing awareness of the MTVNHD channel among 25+ men in six different markets: UK,
France, Germany, Australia, Poland and Belgium. Our target group is a very diverse set of people
with very different music tastes. We decided to offer them the experience of the world of their
favorite music - just as they know it from MTV.
Creative
Online application in which the user adds his or her photo and enters the world of his favorite
music represented by 5 most popular genres: rock, hip-hop, metal, club and pop.
We built the engine of the application by modifying a 3D Tracking technology. It is the first
application of this technology on such scale - showing the face of the user from the beginning to
the end of the clip at various angles. The users had the option of sharing the created movie via
social networks or email by creating custom photos based on the chosen genre of music.
Core
3D Motion Tracking, Video, Facebook Connect, Web & Flash Development
11. Quirky Engineers
Concept
The Volvo XC60 campaign caught the audience by surprise by drawing it into a fictional, almost
tongue in cheek story of how Volvo engineers developed the proprietary safety systems of the
Volvo XC60.
Creative
The roles of the hosts on the website were played by 6 characters - fictional Volvo engineers who
were set ambitious tasks: to develop a safety system. By using various means of expression – a
video, frame-by-frame animation, cartoon animation, 3D – we were able to present the hobbies
and colorful personalities of each character and their personal and exceptional stories that were
the inspiration for developing innovative technologies.
Core
Video, Animation, Stop-Motion, Flash Development
13. Coca-Cola Summer
Concept:
Allow the participants of the Coke Live Music Festival promotional lottery to join the sweepstake in
a simple yet attractive way. The key element of the promotion was a website, where consumers
could enter codes found under the bottle caps, and where they could find out what their prizes
were.
Creative:
We opted for simplicity – the only thing that a consumer has to do is type in the code found under
the bottle cap on the website or send it via a text message. We decided to show the main prize in
an interactive presentation – a scooter in the custom-designed and visually attractive world of
Coke. The effect of combining a creative idea with novel 3D technology was that all of the
envisaged goals were met – the site was technologically innovative, creative and user-friendly at
the same time.
Core:
3D Flash development, Animation, Web development, UX
15. Music lottery
Concept
The research showed that Heineken's cap code competitions are most popular in small towns. The
goal of the brand was to reach young men in bigger cities. The barrier to entry, as it turns out is the
very process of sending the code via SMS or website - actions you will hardly take while enjoying a
party with Heineken.
Creative
How to make competitions based on cap codes more entertaining? We let consumers say the
codes straight to their mobile apps! The application, released on iOS and Android took voice or
text input and converted it into the competition code. Rather than create a separate campaign -
the app was integrated with the redesigned website and old-fashioned SMS input.
Core
Mobile Development on iOS and Android, Web Development, SMS API integration
16. What do you need delivered?
Dyno London Ltd Marcin Grodzicki
25 Harley Street +44 (0) 7570 087 876
London W1G 9BR marcin@dynolondon.com