One page ecommerce marketing plan

One Page Ecommerce Marketing Plan
About This Book
This eBook was originally published on EcommerceYogi at
https://www.ecommerceyogi.com/ecommerce-marketing/
It is no secret that most successful ecommerce businesses are the ones who are great at
marketing and promotions. If you are an entrepreneur or ecommerce marketer you will
have to focus on multiple aspects of marketing, business, and technology.
This article lays out all the marketing tactics you must use if you are looking to drive
consistent sales over long periods of time. To keep things simple I have split this article
into 11 Chapters.
About the Author
After working 7+ years as a digital marketer for startups and large enterprises
I quit my job to start EcommerceYogi. Here I share the exact same tactics
which I have used to drive millions of users per month to e-commerce stores.
Follow me on Linkedin and Twitter to stay connected.

Chapter 1: FIX THE FUNDAMENTALS FIRST
Before you begin building your marketing strategy, fix the fundamentals
first. Your store must be perfectly ready to engage and convert visitors into
shoppers. Because, no matter how much traffic you drive to your website,
but if your store is not spick and span then your visitors will bounce off.

So begin with optimizing your website. And fix those critical elements of
your store that have a major impact on the user and conversions.
Clear Website Navigation
Often ignored but one of the major elements of your website is its
navigation. A good site navigation will help your customers-
● Browse the entire website from any nook and corner.
● Ensure that your customer spends more time on the website.
● Help you get more opportunities to know his interests and influence
his buying decisions.
A poor navigation, on the other hand, will confuse him resulting in her
quickly leaving your website. Also, like all other ecommerce stores, you
would like your website to get top ranks in the search engine results. While
there are many factors that combined decide your ranking on search
results, navigation is an important one. So, improving your site navigation
can improve your SEO efforts.
There’s no one way of designing website navigation. Each website is unique
and presents challenges and opportunities in designing its navigation.
However there are some rules to keep in mind-
● Your site navigation should be simple and clutter free
● Use good legible fonts with spaces between items
● Give access to all important pages from the navigation
● Keep it consistent across all pages
● Use search bars to help your users quickly find their desired items
● Give it a proper hierarchical order with categories and subcategories

And most importantly, consider the user. Put yourself in her shoes and see
how you can design your navigation to help her in her path to purchase.
Each click or tab must help her move towards her goal.
RESOURCES:
● 9 Best Practices To Improve Your Ecommerce Site Navigation
● Are You Making These Common Website Navigation Mistakes?
● The Rules for Modern Navigation
● Designing and Testing a Mobile eCommerce Navigation
● How to Set Up a Successful Navigation Strategy for eCommerce
● 10 Tips to Optimize Filtered Navigation for Ecommerce Stores
Make Your Website Fast
Is your website taking more than 3 seconds to load? If yes, then there’s a
problem.
Internet users are highly impatient. No matter how impressive your website
is, you will not get good traffic if it loads slowly. And this holds true for both
desktop and mobile versions. A faster website speed also help you in SEO as
search engines prefer to rank sites that loads fast.
According to studies-
● 40% of people will abandon a site if it takes longer than three seconds
to load.
● Every extra second your website takes to load can result in 7% drop in
your conversion rate. For an ecommerce store earning $3 million a
month from sales, a 1-second delay translates to the loss of a
staggering $2.5 million over a year.

● 40% of visitors will abandon a website page that takes 3 seconds or
more to load.
Test My Site is an excellent place to start while improving your site speed.
Check your current page speed here. It also gives you suggestions and
recommendations on improving your site speed.
You can take a number of steps to increase your site speed-
● Optimizing size of your site images
● Minimizing redirects
● Minifying CSS, HTML and Java scripts
● Using browser caching
● Using Content Delivery Networks
RESOURCES:
● Ecommerce Site Speed And Performance Optimization
● 9 Ways To Make Your Website Super Fast
● How Page Load Time Impacts Conversions And How To Improve
Load Time
Make it Mobile First
According to Google, more than 50% of searches come from mobile. And
this trend is to continue. According to data from Criteo, mobile now
constitutes half of all e-commerce transactions. Various studies suggest that
people are increasingly using their smartphones and Tablets to research for
products and shop. You may not see a lot of conversions happening on
mobile devices, but a lot of users use mobile, while travelling or at work, to
research on their products. So, if you dive into your Google Analytics and

see traffic by devices, you will find a significant traffic contribution from
mobile. And that’s why a ‘Mobile First’ approach is must for your
ecommerce store.
Here’s a few tips to make your site mobile friendly-
● Make sure it loads fast
● Use responsive design
● Text should be readable
● Use good resolution images
● Checkout process needs to be simpler and shorter
● Show trust badges so that shoppers are comfortable giving their data
● Use autofill and personalization features
RESOURCES:
● 13 Top Mobile Commerce UX Secrets to Boost Sales
● 10 Ways to Make Your Website More Mobile Friendly
● Beyond Mobile Ecommerce Design: How to Optimize in 2018 for
Mobile-First Commerce
Write Product Descriptions That Sell
Like physical shoppers, online shoppers can’t touch and feel your product.
And that’s why your product pages are important. They are a moment of
truth. The difference between a visitor and a customer.
Your product page should have 3 elements to create a happy UX-

● Adequate information to make a buyer make an informed decision
● Trustworthy to build his confidence
● Persuasive to motivate her to buy your product
To create a persuasive product page, you need to-
● Create your own descriptions rather than on relying description from
manufacturers
● Use layman terms to write your copy. And translate features into
logical benefits.
● Take pictures of your products from all angles, showcase all
important features. Allow your users to zoom the image to know your
product in detail.
● Make informative videos of your products.
● Build user confidence with product reviews and customer
testimonials.
● Write persuasive call to action. Motivate him to add your product to
his cart.
● Recommend other related products to up-sell/cross-sell.
RESOURCES:
● 9 Simple Ways to Write Product Descriptions that Sell
● 9 Tips for Writing E-commerce Product Descriptions that Sell
● 5 Killer Examples of How to Write Product Descriptions
Have A Shipping And Returns Policy
A shipping and returns policy matters and has direct impact on your sales.

As per a survey by comScore and UPS reveals that, 63% of American
consumers check the return policy before making a purchase and 48%
would shop more with retailers that offer hassle-free returns.
Your shipping and returns policy must be-
● Written in clear and common language
● Consider no-questions asked return policy
● Explain legal terms with examples
● Use it to convey your business philosophy
● Tell the rules upfront
● Show the entire refund process with example and graphic
● Accessible from all pages of the website
RESOURCES:
Tips On Creating An Ecommerce Returns Policy
Ecommerce Return Policy Template: How to Write a Returns and Refunds
Policy to 3X Sales [Examples Included]
Free return policy generator
Return & Refund Policy Generator
Sample Shipping Policy Template
Streamline Your Operations
Spending dollars on marketing without streamlining the operations is a
common mistake done by many entrepreneurs. Put every part of your
ecommerce process- right from acquiring products to delivery in motion
and optimize it. Take help, buy software and contract with vendors who will
be part of the operations. Make the entire process lean and agile so that
your operations complement your marketing. Your operations must hold
the promises made by marketing. Here are a few things to do-

● Check your entire process, identify gaps and fix it.
● Test your tech infrastructure like apps, software like billing, inventory
etc.
● Test your vendors- suppliers, dropshippers etc.
RESOURCES:
Tips for Streamlining E-Commerce Processes
How to streamline your warehouse operations in 5 easy steps
Why (And How) You Should Automate Your E-Commerce Processes
Define Clear Actionable Targets
Your marketing should be actionable. And it begins with defining clear
actionable goals. Apply the principles of SMART goal setting.
SMART is an acronym for the 5 elements of specific, measurable,
achievable, relevant, and time-based goals. It’s a simple way to set
actionable targets for your business.
Here’s how to define clear actionable targets-
● Understand and assess your existing position before setting your
marketing goals.
● Take data-driven approach in setting goals.
● Set 1-2 major goals that impact the bottom line. Quantify them.
● Set 3-5 sub goals that are part of your major goals.
● Choose metrics to measure your performance.
● Monitor the performance regularly.
RESOURCES:

5 Elements of a SMART Business Goal
How To Set and Achieve eCommerce Marketing Goals
Translating business goals to specific objectives and KPIs
How To Focus On Clear, Actionable Goals
32 Key Performance Indicators (KPIs) for Ecommerce

Chapter 2: Measure Your Marketing
I have compiled an in-depth guide on ecommerce marketing
analytics here
https://www.ecommerceyogi.com/ecommerce-marketing-a
nalytics/
Setup Google Analytics and Ecommerce Tracking
Data is fuel to modern day business and marketing. Just keeping an eye on
your sales numbers won’t do. You need to collect data on your website
usage like traffic, number of visits, average time spent by visitors and a lot
more to gain valuable insights on your customers and their preferences.

Google Analytics can be your valuable ally in arming you with lots of crucial
data on your customers. This data can be helpful in-
● Build your marketing strategy,
● Creating a buyer persona
● Influence your customer’s decisions
● Optimize your conversions
● Improve your store design and layout
Google’s ecommerce tracking can provide you with granular data on each
transaction and item that occurs on your website.
RESOURCES:
● Google Analytics For Ecommerce: A Beginners Guide
● E-commerce Tracking in Google Analytics: A Complete Guide
Setup Goals
Goals measure how well your store fulfills your target objectives. A goal
represents a completed activity, called a conversion. Examples of goals
include a purchase on your store, creating an account or downloading an
ebook or a coupon from your store.
Setting up goals is important in measuring your store’s and business
performance. Having properly defined goals allows Analytics to provide you
with critical information, like the number of conversions and the
conversion rate for your site.
Identifying micro and macro conversions can help a great deal in setting up
goals. A macro conversion is your primary goal like an order completion in
your store. A micro conversion are secondary goals like signing up for a
newsletter, following your business on Facebook & Twitter etc.

RESOURCES:
● Identifying Macro and Micro Conversions
● Create and manage goals
● How to Create a Goal in Google Analytics to Track Conversions
Measure The 5 Key Ecommerce KPIs
Google gives you a lot of data. But you cannot measure everything. You
need to identify Key Performance Indicators for your business and monitor
them on regular basis. Here are 5 KPIs for your store-
● Total Number of Visitors- It is the number of visitors coming to
your website every day/week/month. Go to Google
Analytics>Audience>Overview to get this data.
● Ecommerce Conversion Rate - It is the percentage of visitors who
completed a goal. You can get this data on the ‘Overview and Product
Performance’ report. Go to Conversions > Ecommerce > Overview
● Total Number of Transactions- It is the number of transactions
occurring on your site every day/week/month. Go to Conversions >
Ecommerce > Overview
● Total Revenue- It is the total revenue generated of of your store.
Go to Conversions > Ecommerce > Overview
● Average Order Value- It tells how well you are upselling/cross
selling to customers? Go to Conversions > Ecommerce > Overview
RESOURCES:
● Enhanced Ecommerce reports
● Learning to Use the Google Analytics Ecommerce Reports

Chapter 3: Search Engine Optimization (SEO)
I have compiled a checklist for Technical SEO with detailed
tutorials for each check here
https://www.ecommerceyogi.com/technical-seo-checklist/
I have written a complete guide on improving Online Store
SEO here
https://www.ecommerceyogi.com/ecommerce-seo/
Do Your Keyword Research
SEO begins with keyword research. Finding the right keywords for your
store has great value-

● Helps you attract the right audience to your store
● Helps you get consistent traffic
● Boosts your conversion rate
● Get intelligence on what users are searching for, things in demand
etc.
Tips on keyword research-
● Find the sweet spot between volume and competition of keywords
● Look for commercial intent behind the keywords
● Don’t miss long-tail keywords
● Localize your keywords
● Don’t just limit yourself to keyword tools, explore forums, wikipedia
etc., to get keyword inspiration
RESOURCES:
● Moz Keyword Explorer
● Google AdWords Keyword Planner Tool
● KeyWord Research For ecommerce Sites
● The Beginner's Guide To Keyword Research For Ecommerce
● 8 Keyword Research Tips You Need to See to Believe
Target Your Keyword Appropriately
Now that you have found all important keywords relevant to your business,
it’s time to use them in your store’s website. Here are the major places to
target your keywords-

● URL- Including keywords in your URL makes it more relevant for
search engines.
● Page Title- Title is one of the important ranking factor in Google
algorithm and hence the title of your pages should contain the most
relevant primary keyword.
● Meta Description- Meta description should be highly relevant to
the page and users and should include relevant keywords.
● H1 and H2- The <h1> and <h2> tags should contain relevant
keywords.
● Content- Adding relevant keywords in your copy provides good SEO
value. But refrain from unnatural keyword stuffing.
● Image Alt Text- Include relevant keywords in your image alt text to
make it friendly for image searches.
RESOURCES:
● Keyword Targeting For Better Ranking Of Product And Category
Pages
● A Visual Guide to Keyword Targeting and On-Page SEO
Have Relevant Internal Link Between Multiple Pages
Internal linking plays an important role in ranking of a web page. These
type of links are useful:
● Helps users in navigating the website.
● Establishes information hierarchy for the website.
● Helps spread link equity (ranking power) of a page to other pages.
For your ecommerce store, you can-
● Link product pages from homepage using featured products section
● Link products from category pages

● Link product pages from other product pages in same category
RESOURCES:
Internal Links
Internal Link Structure Best Practices to Boost Your SEO
Internal Linking for SEO: Examples and Best Practices
Verify Your Site For Google Search Console
Want to rank your page on Google quicker? Then verify your site for Google
search console.
Verification associates a specific user with a specific property. Every Search
Console property requires at least one verified owner, though it can have
more. Verifying your domain with Google Search Console-
● Helps Google identify you as the owner of your site adds credibility
● Verified sites are crawled quicker by Google and rank higher
To verify your website follow the steps detailed here.
RESOURCES:
How To Add Your Website To Google Search Console
Use Creative And Informative Copy
Good copy or content is an essential part of your SEO. Good copy can
greatly enhance the impact of your SEO efforts. So whatever copy you
publish in your site, make sure that it is-
● Relevant and useful to your target audience

● Helps you establish an authority on the subject
● Optimized with keywords
● Written for humans rather than search engines
● Not only describes your products but subtly sells & converts
● Comprehensively informs about your products
● Talks about features and benefits to the audience
Remember, in the absence of any direct interaction with the customers, its
the copy that does the job of a salesman to your audience. Pitches,
convinces, addresses concerns and sells. Plus there are good SEO benefits.
RESOURCES:
The Complete Guide to Writing Product Descriptions That Convert
The Importance of Content and SEO
4 Ways Copywriting Can Boost Your E-commerce Conversion Rates
E-Commerce Copywriting: The Guide to Selling More
Leverage Search Rich Snippet
Rich snippets help you better describe your website to search engines and
provide extra details of its content. They help you in-
● Increasing visibility of your products
● Boosting CTR
● Driving traffic & sales
Yet, according to a study by Bing and Catalyst, only 17% of marketers use
rich snippets. You can use rich snippets for-
● Special offers and discounts
● Product description and price
● Customer ratings and reviews
● Product availability

RESOURCES:
Driving Traffic Through Structured Data And Rich Snippets
How to Implement Rich Snippets for E-commerce Websites
6 Rich Snippet Formats Any E-commerce Site Can Use To Its Advantage
Mark Up Your Content Items
Build High Quality Links
Link building is one of the most important factors in SEO success. You need
high quality links (high Domain Authority) from relevant sites to boost your
search rankings. Good keywords, content, rich snippets etc., can take you to
a point but high quality link building can leap your site into top rankings.
All though there are numerous linking strategies not all can be used in
ecommerce domain. Ecommerce websites need a different approach to
build links. Here are some of the ways to build links-
● Curate list posts like ‘Best X products’ or ‘Top X products’ etc.
● Leverage your existing relationship of vendors, suppliers or friends
running relevant sites
● Run a blog and write on topics that can generate editorial links
● Create interesting content like infographics, video tutorials etc.,
which people would love to share
● Submit to price comparison websites, coupon stores and other
relevant directories
● Submit to product review websites and blogs
RESOURCES:
● Link Building For Ecommerce Websites
● Link Building Tips for Ecommerce
● Guide To Link Building For Ecommerce Website

Chapter 4 EMAIL MARKETING
Establish Your Email Marketing Goals
Email marketing can help you accomplish a lot. To get started, it is
important to set goals for your email marketing campaigns. Here are few
goals you must consider for your ecommerce marketing campaigns-
● Welcome and onboard new buyers
● To promote your products and services
● Get feedback from customers on your services
● Announce new offerings and company events with customers
● Share content like blogs, eBooks, videos etc.
● Send reminders to buyers who have abandoned cards
● Send coupons to loyal customers
● Re-engage with lost customers

● Provide customer support
● Build relationships with customers
RESOURCES:
● How To Build A Powerful Email Marketing Strategy For
E-Commerce?
● How to Define the Goal of Your Next Email Marketing Campaign
● 6 Objectives That You Can Achieve With Email Marketing
Build A High Converting Landing Page And Drive Traffic
High converting landing pages can be something which gives away
high-value content for free. You can build a high converting landing page
using tools like UnBounce, InstaPage, and Leadpages. Once you have built
a landing page you will have to optimize it to improve your conversion
rates. Here’s how to boost conversions of your page-
● Clearly state the offering
● Use one landing page per goal
● Use relevant and impactful visuals
● Make your CTA buttons bold
● Use powerful CTAs
● Use a short form
● Ask information which is necessary
Having a landing page with the sole objective of collecting email allows you
an opportunity to drive traffic from social media, organic and paid sources
to your offer.
You can create a buyer’s guide for your products and use it in your landing
page. The user need to enters their email to get access to the guide.
RESOURCES:

● Email Marketing Landing Pages: A Guide
● 20 Email Landing Page Examples That Convince Users to Act
● Best Practices for Email Landing Pages
Build An Email List
It is relatively easier to convince someone to give her email id then
convincing her to buy a product. We all endeavour to convince shoppers to
buy our products or services but it doesn’t always happen. A small part of
the total traffic will only convert and buy from you. Others are either not
ready to buy or are in early stages of buying. So, if you have their email ids
then you can regularly engage with them and occupy their mindspace so
that they buy from you when they are ready.
Your buyers will give you their email while creating an account or as part of
checkout process. Beyond it, you have many opportunities to get email ids
from those who don’t buy products from your store.
● Ask People To Join Your Newsletter
● Use A Content Bait To Improve Subscription
● Use Smart Pop-ups
● Referral Contests
● Out Of Stock Products
● Give Free Shipping Coupon Codes In Exchange For Email
RESOURCES:
● 105 Ways To Build Your Email List | Tips, Tactics, And Best Practices
● Email Marketing 101: 6 Foolproof Steps to Build an Email List From
Scratch
● 14 List Building Hacks to Grow Your Email Database Fast

Choose the Right Email Marketing Platform
Building a list is great but what maximizes your list into profits is a great
email marketing platform. A platform which is both robust in functionality
and doesn’t become expensive as you grow your list size.
With these platforms, you can send emails when –
● When a visitor signups
● Buys a product first time
● When visitor abandons cart
● Send product invoices & shipping information
● Birthday and Festival Greetings
● Offers and discounts
● Reminder Mails
All you have to do is to identify the right context and send a personal email
accordingly.
While shopping for an email marketing platform, you need to pick a
platform that offers you-
● Seamless integration with your website and reduces development
effort considerably.
● Powerful automation features to create granular campaigns.
● Features like analytics, reports, ready-made email and newsletter
templates, customer support, ease of use etc.,
RESOURCES:
● 25 Best Email Marketing and Newsletter Apps
● How to Choose the Right Email Marketing Platform for Your Business

Engage With Email Subscribers
To keep constant touch and engage with your email subscribers you would
need –
● Set Autoresponders: Autoresponders are a great way to set up
email marketing campaign on autopilot. It is like a machine is making
money for you. For your store, you can set auto response emails for –
○ welcome email on creating an account with your store
○ feedback email on purchases and customer support enquiries
○ re-engagement email with subscribers who have not shopped
with you for a long time
○ birthday/festival greetings
○ upsell and cross sell products based on customer’s recent
purchase.
○ abandoned cart email as a soft email reminder asking the user if
there is anything stopping them from completing the purchase.
● Send scheduled emails: These are your regular emails which
share your latest offers, products and company announcements. Stick
to a schedule which is usually Weekly or Bi-Monthly for most
retailers.
RESOURCES:
● 7 Ways to Boost Engagement with Your Email Marketing Campaign
● 10 Tips for Creating Email Content That Captures Attention and
Engages Subscribers
● 7 Welcome Email Examples: How to Write Emails That Make a
Splash

Chapter 5: CONTENT MARKETING
Build A Solid Content Strategy
Good, quality content helps your ecommerce marketing by-
● Earns buyers trust by helping him solve a problem or providing useful
information
● Gives visibility to your store on search engines to drive traffic
● Keeps your social media campaigns engaging
● Boosts email marketing by helping you to offer something valuable
than promotional messages.
● Nurture relationships with your customers
Whatever marketing activities you plan to do, you would need content. And,
a solid strategy is core to your content marketing success. Here are steps to
build one-
● What’s your business- speciality, distinction and future vision
● Who are your customers - create a buyer persona

● What are your business goals- qualitative and quantitative
● What’s your path to purchase
● What kind of content will help your customers in the path of purchase
● What’s your brand voice and tone
RESOURCES:
Get More Sales With A Powerful Ecommerce Content Marketing Strategy
The Content Strategy to Triple Ecommerce Traffic (And Exactly How to Do
It)
7 Successful E-Commerce Companies That Made It Big With Content
Marketing
5 Easy Steps to Define and Use Your Brand Voice
Set up A Blog
Does your website has a blog? Is it active? No? Then you’re missing a great
opportunity. A blog is helpful to your business in many ways like-
● Drive traffic to website
● Boosts SEO efforts
● Helps you engage with your prospects
● Establishes you as an expert voice
● Communicates your brand story
● Medium for social media engagement
RESOURCES:
Why Every Ecommerce Business Needs a Blog (And 9 Ideas to Get You
Started)
6 Reasons Your Ecommerce Website Needs A Blog
Create How To Videos

Videos are increasingly becoming a powerful conversion optimization tool.
According to StacksAndStacks.com, visitors were 144% more likely to
purchase after seeing a product video than those who did not.
For ecommerce brands, creating ‘how to’ videos like ‘How to use a X
product’ or ‘How to fix a X problem’ can be beneficial. Such videos evoke
customer interest as they help solve a problem or inform in detail about the
product.
Secondly, video are also getting prominence in search results. So a great
way to drive traffic to your website.
Tips for creating great ‘How To’ videos-
● Identify a problem relevant to your audience and business
● Think how your business or products can be a solution to it
● Add expert inputs into it
● Tell it as a story
● Promote it in your website and across social media channels
RESOURCES:
How To Rock YouTube To Get More Ecommerce Business
6 Types of Marketing Videos to Increase Your eCommerce Conversions
17 Best Ecommerce Product Video Examples
Develop More Visual Content
Content has evolved over the years. Textual content serve to a point. This is
the age of videos, infographics, gifs, animation videos and so on. And
customers love it. It is more engaging. Here’s why-

● According to brain rules, when people hear information, they're likely
to remember only 10% of that information three days later. However,
if a relevant image is paired with that same information, people
retained 65% of the information three days later.
● According to animoto, 4X as many consumers would prefer to watch
a video about a product than to read about it.
RESOURCES:
What is visual commerce and why it matters for online retail?
4 Ways Visual Content Can Enhance Your Ecommerce User Experience
6 Types of Visual Content You Need to Use in Your Marketing Campaigns
8 Smart Ways to Leverage Visual Content in Your Ecommerce Marketing
Strategy
Have A Content Distribution Plan
Creating good content is half the job done. It needs to be discovered by your
audience to read, watch and engage. That’s why you need a good content
distribution plan. Building an effective content distribution plan involves-
● Understanding where your audience are
● How to connect with your audience
● Aligning your content form with the nature of medium like Facebook
is good for visual content, Twitter for blogs etc
● Leveraging various channels like social media, email, newsletters and
ads etc., to share content
RESOURCES:
How to Build a Perfect Content Distribution Strategy
7 Steps to Creating Your Content Marketing Channel Plan
16 Ways to Skyrocket Your Blog Traffic Through Content Distribution

Content Distribution, Promotion, and You: A Marketer’s Guide
Convert Your Audience In To Email Subscribers
Your audience- people who visit your website, read your blog, watch your
videos, follow you on social media- are a treasure trove. But you need to
convert them to email subscribers so as to-
● Regularly engage with them
● Occupy their mindspace
● Tell your brand story
● Nurture them across the sales funnel
● Earn their trust
● Inform about your new products and offers
Some ways to convert your audience into email subscribers-
● Subscription for blogs
● Request email id and permission to further share good content like
ebooks
● Incentivized opt-ins like coupons and discounts on website and social
media
● Run contests
● Encourage them to create accounts on your store
● Referrals from friends
RESOURCES:
15 Quick Tips to Convert Visitors Into Email Subscribers
5 Strategies To Convert Your Readers Into Email Subscribers
How to Turn Your Social Media Followers Into Email Subscribers
Smart Actionable Ways To Convert More Of Your Blog Visitors Into
Subscribers

Track The Right Metrics
Monitoring the performance of your content marketing can help you in-
● Measuring RoI on your content investments
● Identify what’s working and what’s not
● Channelize your efforts on delivering channels
● Sharpen your content marketing strategy
Which metrics to track?
● Audience- Page Views, Unique & Repeated visitors
● Engagement- Session duration, bounce rate, social share, comments
● Conversion- downloads, opt-ins,
RESOURCES:
Content Marketing Metrics To Track
Content Marketing Performance – 10 Key Metrics to Track
The Comprehensive Guide to Content Marketing Analytics and Metrics

Chapter 6: SOCIAL MEDIA
Have Complete Profiles At All Popular Social Media Channels
Social media offers numerous benefits to ecommerce brands like-
● Boosts brand visibility
● Helps engage with audience
● Find new customers
● Drives traffic to website
● Boosts SEO efforts
With so many benefits, you must leverage social media. The first step is to
create good profiles on the channels. Your profile communicates to the

world what your business is and creates the first impression. And that’s why
each element must accurately reflect your brand message. Here’s what you
can do-
● Choose @names carefully. Try to use your company name but if it is
not available, pick a name that identifies with your company name
● Choose a profile photo that visually represents your business or brand
● Include useful information in the bio, such as your location or
business hours, and a link to your website.
RESOURCES:
● 6 Tips to Choosing the Perfect Twitter Name
● 7 Online Store Hacks For Social Media Traffic
Place Social Sharing Buttons In The Right Places
You can use social sharing to-
● Enable customers to follow you on social media
● Encourage your customers to promote your products
● Allow your customers to share about product purchases
So place your social sharing button strategically so that your customers find
them at right time and get motivated to share it. Here are few places to
place social buttons for maximum impact-
● Product Pages
● Thank You Page after checkout
● About Us page
● Blog
● Email signatures

RESOURCES:
How To Motivate Customers To Share Your Products
Importance of Social Media Icons for eCommerce Sites and How to Set
Them Correctly
How to Display Social Media Stream on Website to Increase E-commerce
Sales
Twitter Marketing For Ecommerce: A Definite Guide
Engage With Your Social Audience
Most of the businesses on social media spend all their energy in growing
follower base, promoting products and driving traffic to website. But few
care about engaging with the audience. Social media engagement benefits
an ecommerce business by -
● Building relationship with customers
● Boosting trust in your brand
● Making your business look humane
● Helping you better understand your customer needs
So how to engage with your audience?
● Ask questions to your followers. Encourage them to talk to you.
● Run creative contests
● Share helpful and relevant content
● Share customer testimonials
● Encourage users to share their experiences with your business
● Organize Twitter chat or Facebook chat with your audience
● Promote social causes

A few popular tools that can help you in your social media engagement and
other efforts are-
● Hootsuite- Schedule, manage and report your social media activities.
● Klout create and share great content.
● Buzzsumo Analyze what content performs best for any topic or
competitor and find the key influencers to promote your content
● Mention Track your brand mentions on news sites, social networks,
blogs or any web page.
RESOURCES:
5 Reasons Why Businesses Should Consider Social Media Engagement
How to Engage With Your Social Media Followers Quickly and
Authentically
Social-Listening: 5 Ways To Really Engage With Your Social Media
Audience
5 Ways to Increase Engagement With Your Target Audience
Commit To A Posting Schedule
Being consistent on social media is necessary. No one likes to engage with
business or a person who is not active regularly. But then no one can be
active 24X7 on all channels. Here’s a way to do it-
● Create a posting schedule- This will include the type of content you
want to share, the number of posts per day etc.
● Use a scheduling tool like Sprout Social, Hootsuite etc.
Scheduling your posts has advantages like-

● Optimizing your time and efforts
● Being consistent on engagement with your followers
● Automating a part of work to boost productivity
RESOURCES:
How to Create a Social Media Posting Schedule
How to Schedule Social Media Content for Next Week, Next Month, and
Next Year
Keep Track Of Metrics Across All Channels
Social media is goal oriented. All your efforts on social media websites are
directed towards achieving your goals. The goals can be-
● Getting new customers
● Building brand loyalty
● Amplifying your brand message
● Driving traffic to website
● Increasing sales
You need to monitor your social media performance to understand its
effectiveness and take corrective measures where required. All the social
media sites provide analytics to give you granular data. Here are a few key
metrics you should keep an eye on regular basis-
● No. of sharing of your posts
● No. of comments on your posts
● No. of likes on your posts
● Traffic to your website
● Sales & revenue earned from social channels

RESOURCES:
Best Social Media Metrics: Conversation, Amplification, Applause,
Economic Value
10 Metrics to Track for Social Media Success

Chapter 7: SELL YOUR PRODUCTS OUTSIDE
YOUR STORE
Facebook
There are many places beyond your store where you can sell your products.
Facebook marketplace is one of them. As of the third quarter of 2017,

Facebook had 2.07 billion monthly active users. You can tap into this
massive audience by setting up a store on your Facebook page.
Marketplace is available in the Facebook app and on desktops and tablets.
Look for the at the bottom of the app on iOS or at the top of the app on
Android. If using a web browser, you can find Marketplace on the left
side of the Facebook page.
You can setup your store on your Facebook business page. And when your
customer visit your page, they can see your product listings and can directly
buy products there.
RESOURCES:
How To Add A Shop Section To Your Page
Social Commerce In 2018 And Its Future In Online Retail
How to Guide on Facebook marketing for eCommerce success
3 Easy Ways to Set Up a Facebook Store to Start Selling in 2018
7 Online Store Hacks For Social Media Traffic
Pinterest
Pinterest also allows you to sell your products via buyable pins. Buyable
Pins let people buy your products without ever leaving Pinterest. People can
easily spot these Pins all over Pinterest—in search results, in related Pins
and on your business profile.

According to Shopify, 87% of Pinterest users say they have purchased
something they discovered while Pinning. Also, the average order value of
sales coming from Pinterest is $50 – higher than any other major social
platform.
With over 12 million active visitors per month, selling your products on
Pinterest can really boost visibility of your stores and sales.
RESOURCES:
Getting started: How to sell on Pinterest with Buyable Pins
How to Setup Buyable Pins to Sell Products Direct on Pinterest
The Complete Guide to Pinterest for eCommerce
Instagram
Instagram is the king of engagement. But it is also the right place for
ecommerce stores like you to sell products. According to CIO.com-
● Over 600 million people share or view photos and videos on
Instagram each month,
● 400 million people visiting the site daily.
● 60 percent of Instagram users said they discovered new products on
the platform,
● 75 percent said they had taken action after being inspired by a post.
Though in early rolling out stage, Shopping on Instagram provides eligible
businesses with the ability to tag products in their posts. Every tagged
product leads to a product detail view where a customer learn more about
your product.
You can tag up to 5 products per photo (or 20 products per multi-image
post). You can tag products in both new and existing posts.

When someone taps a tag on your post, they'll see:
● An image of the product from your post
● A description of the product
● How much the product costs
● A link that takes them directly to your website, where they can
purchase the product
RESOURCES:
How do I enable the ability to tag products on Instagram?
How To Leverage Instagram To Drive Your Ecommerce Success?
11 ways to sell on Instagram
Marketplaces - eBay, Amazon & Etsy
There are many established online marketing places like Amazon, eBay and
Etsy etc., where you can sell your products and boost your business. Some
major benefits of selling on these online places are-
● Opportunity to expand your business beyond your store
● Making your business visible among millions of shoppers who visit
these marketplaces
● A cost-effective way to acquire new customers
● Leveraging from the trust earned from these marketplaces
However, you have to pay a fee to sell on these marketplaces and have
limited control over things like product presentation, pricing strategies and
processes etc.
RESOURCES:

32 Places to Sell Online: eCommerce Marketplaces & Platforms
Pros and Cons of Selling on Amazon, eBay and Etsy
The Pros And Cons Of Selling On Amazon Vs Ebay
Comparison Shopping Search Engines
Comparison shopping engines are also great place to boost your sales.
These sites get millions of hits every month from shoppers who are
researching and comparing various products. Some benefits of selling
products on comparison shopping search engines are-
● Gaining visibility among shoppers with intent to buy
● Compete with similar shoppers
● Entice buyers with low pricing strategy
● Opportunity to upsell/cross sell
You need to display your products in these sites. Your products will get
shown on various comparison searches done by customers. If a customer
clicks on your product then he will directed to your site.
RESOURCES:
Comparison Shopping Engines
The Top 20 Price Comparison Shopping Search Engines
Price-Comparison Websites Best Practices (For Retailers)
Use An App To Streamline Operations
When you sell your products on multiple channels like store, social media,
online marketplaces and comparison websites then it becomes challenging
to manage your operations. You can face challenges like-

● Streamlining all orders and syncing it with your delivery process
● Price management for various channels
● Managing promotions of various channels
● Identifying ROI of each specific channel
● Inventory management as your sales increases
eCommerce platforms like Bigcommerce and Shopify etc., offer
multichannel operation management as a feature and they have apps to
streamline your operations. Few apps for other ecommerce platforms -
ChannelGrabber and SellBrite, Sellberry
RESOURCES:
What is Multi-Channel Retailing? The Opportunities and How to Overcome
the Operational Struggles
5 Tools for Multi-Channel Ecommerce Sales

Chapter 8: MOBILE
Invest In A Responsive Theme
Mobile is important for ecommerce. Mobile searches globally has already
surpassed desktop searches and soon purchases on mobile will surpass
those in desktops.
Your site must be responsive to mobile devices. What is mobile responsive
design? In a responsive website, the layout and/or content adapts to the
size of the screen it is accessed from. The size of fonts, layout of content
etc., adapts to the screen size to give a better user experience.

A responsive theme is the best way to make your store mobile friendly.
There are many themes to choose from marketplaces like ThemeForest-
● Shopify Themes - Link, Link
● Magento Themes - Link, Link,
● Bigcommerce Themes - Link, Link,
● WooCommerce Themes - Link, Link, Link
● PrestaShop Themes - Link, Link
RESOURCES:
Be Accessible on Mobile Devices
How Responsive Design Boosts Mobile Conversions
78 Best Ecommerce Website Design Examples & Award Winners
Make it AMP Ready
To make the mobile web faster, Google introduced Accelerated Mobile
Pages (AMP) Project. AMP is a natural fit for e-commerce because AMP
makes web pages fast, and fast pages help with purchase conversions. As
per Google, AMP pages are 4X times faster than a mobile page. Some
benefits of AMP are-
● Fast loading pages boost user experience and conversions
● Boosts your SEO efforts
● Search results on mobile display AMP pages distinctly which
improves CTR of your pages
● AMP supports a range of mobile ad formats helping you better target
customers on mobile
RESOURCES:
Getting Started with AMP for E-commerce

Accelerated Mobile Pages Project
AMP for Ecommerce: Answers to All Your Questions on Accelerated Mobile
Pages
Why One E-commerce Company Is Going All-in On Amp (Hint:
Conversions)
Make Marketing Landing Pages Mobile Friendly
Responsive themes can make your website mobile friendly. But can it
improve conversions of your landing pages? No and that’s why you need to
do more than adopt a responsive theme for your landing page. Here are a
few things you can do-
● Trim the copy and make the message concise
● Use bullet points
● Use a base font size of minimum 16 pixels
● Use a short form
● Use just one CTA (Call To Action)
● Make CTA buttons distinct with bold colors
● Make the page load faster
RESOURCES:
The Anatomy of a Mobile Landing Page That Converts
How to Build the Perfect Mobile Landing Page
5 Mobile Landing Page Mistakes to Avoid at All Costs
How to Optimize a Mobile Landing Page that Converts
Make Your Email Opt-ins And Newsletters Mobile Readable
Email opt-ins are great way to collect a customer’s contact detail and
permission to engage with her. Opt-ins provide privileged access to

customers. A smaller screen estate on mobile makes it essential to design
opt-ins that are mobile friendly. Here’s a few things to consider-
● Put your message in one sentence
● Use one opt-in per offer
● Limit the number of fields in form to bare minimum
● Use a single opt-in for mobile
Now that you will start getting people subscribing to your newsletters, offer
information etc., it is important that you make your emails and newsletters
readable on mobile. Here are a few tips-
● Use a legible font size
● Use a single column template
● Use images only when necessary
● Choose responsive newsletter templates
RESOURCES:
How to Create Mobile Optins That Win More Business
5 Simple Tips for Mobile-Friendly Emails
5 The Most Essential Tips for Creating Responsive Newsletters

Chapter 9: INCREASE YOUR CONVERSION
RATES
I wrote an in-depth article on improving ecommerce
conversion rates here
https://www.ecommerceyogi.com/ecommerce-conversion-
rate-optimization/
Run Promotions
Promotions have been an effective sales strategy since time immemorial.
While the nature of promotions has changed since then its effectiveness still
remains. In the online world, where finding better deals doesn’t take a lot of

efforts, promotions work like a magnet helping you attract a lot of
customers. There are many types of promotional campaigns you can run in
your store like-
● Percentage discount like 20% off
● Money value discount like $50 off
● Upgrade discount wherein people can exchange old product and buy a
higher value product at a discount
● Free Shipping
● Threshold discount wherein your offer discount to people who cross a
specific cart size
● Membership discount
● Daily deals
● Seasonal discounts
● End of sale offers
Run promotions to attract new customers, boost your conversion rate and
reward your shoppers.
RESOURCES:
How To Drive Sales With Ecommerce Promotions On Shopify
The Essential Ecommerce Promotion Guide: 80 Tactics that Drive Online
Sales
Why Your Ecommerce Promotions Fail
Use Cart Abandonment Software
Baymard Institute gathered 37 stats on cart abandonment rates. Some
studies reported cart abandonment rates to be as high as 80.30%. The
lowest rate reported was 59.80%.
People leave their products in carts due to many reasons like-

● Hidden Costs
● Need to create an account to purchase
● Complicated checkout process
● Slow delivery
● Website crashes
● Lack of trust with website’s security
Fix the technical issues, simplify your checkout process and be transparent
on prices and other information. And use a cart abandonment software.
The software allows you to send automated emails every time a visitor
leaves products in his cart. It sends a gentle reminder asking the user if
there is anything stopping them from completing the purchase.
RESOURCES:
Stop Losing Sales: 10 Quick Sure Fixes To Reduce Cart Abandonment
What is shopping cart abandonment and cart recovery software?
13 Amazing Abandoned Cart Emails (And What You Can Learn From
Them)
Use Live Chat Software
23% of online shoppers abandon shopping carts because they couldn’t
speak to anyone. A live chat software like Olark, LiveChat, Zopim etc., can
help you in-
● Assisting shoppers with information
● Provide customer support
● Upsell and Cross sell products

And its cost-effective and fully automated. So, with less money, you can
offer 24X7 shopping assistance to your shoppers.
RESOURCES:
4 Reasons Your eCommerce Store Should Have Live Chat
Top LiveChat Software
Seven Retailers That Use Live Chat To Improve Customer Service
Let Customers Know Your Ecommerce Store Is Safe
Customers are wary of online frauds and privacy issues. Most shoppers
want to feel assured before sharing their personal and financial detail with
you. So, making your customers feel safe shopping on your website is key to
increasing conversion rate. Here’s what you can do-
● Build an impressive website
● Display Trust badges for site, payment and data security
● Showcase customer testimonials
● Write a good ‘about us’ page
● Write a good return policy
● Put your contact details on the site
RESOURCES:
11 Ways To Design Your Online Store For Trust
How To Win Customers Trust With A Kick-Ass About Us Page?
How To Write An E-Commerce Privacy Policy That Wins Customer Trust
Let Customers Checkout As Guests
Modern day marketing requires you to make your customers sign-up to
your website. It helps as you collect some customer details in the process.

You can use the data to connect with him and build a long-term
relationship.
However, not every customer, specifically new buyers, would like to share
their details on the first visit. This results in-
● Loss of sales
● Increase in cart abandonment
● Makes checkout process longer
● Loss in marketing efforts
So give them a choice of buying as a guest. You can request them to sign up
for your website later once the purchase is complete. But don’t make
sign-up a barrier in your checkout process.
RESOURCES:
Checkout Best Practice 101: Guest Checkout
Be Our Guest: A Guide To Ecommerce Guest Checkout Best Practice
Optimize Mobile First
Nearly 40% of Google searches happen on mobile. Over 30% of retail
purchases happen on mobile. Mobile is critical to improve your store’s
conversion rate and boost your sales. And just making the site responsive is
not enough. Here are a few things to optimize your store for mobile-
● Ensure your site loads on mobile in less than 3 seconds. For every
second delay, studies suggest a 20% loss in conversions
● Use a font size of 14X and more
● Trust Badges for site security, payment gateway security, business
accreditation etc.
● Avoid full screen ad blinds

● Improve site navigation
● Provide complete product information
● Enable ‘Add to Cart’ and ‘Buy Now’ from product page
● Create a shorter checkout process
RESOURCES:
13 Top Mobile Online Store UX Secrets To Boost Sales
How to Optimize Your Store for Mobile
How to Make Mobile eCommerce Convert: What’s Effective In Mobile
Design Right Now
Boost Repeat Purchases With An Ecommerce Loyalty Program
One of the best ways to improve your conversion rates is to boost repeat
purchases. It is because the cost of acquiring a new customer is much
higher than selling to a new customer. Also, repeat customers spend 67%
more than existing customers. Loyalty programs help you gain business
from your existing customers. Loyalty programs have other benefits like-
● Builds long-term relationship with buyers
● Provides engagement opportunities with customers
● Improves marketing RoI
There are many providers like Smile.io, Referral Candy, Loyalty Lion etc.,
to help you run loyalty programs for your store.
RESOURCES:
Designing an E-Commerce Loyalty Program to Increase Retention and
Sales
8 Powerful Customer Loyalty Programs for E-Commerce (w/ Examples)

The Best eCommerce Loyalty Programs
Test To Perfect
It's very important to try out new things and test different ideas to boost
your conversion rates. A/B testing removes the guesswork out of your
decision making and makes it data driven. Some of the major areas to try
and test are-
● Home Page
● Product Pages
● Checkout Process
● Billing Page
● Landing Pages
There are many good tools like VWO, Optimizely, Crazyegg etc., available in
the market to conduct your A/B tests. Also keep and eye on the data to
define the success of your testing.
RESOURCES:
A/B Testing For E-commerce Stores: What It Is And Why You Should Use
It, Plus 10 Tests To Try
15 eCommerce A/B Testing Ideas to Make Your Cash Registers Ring Faster
Than Ever
Testing Ideas For E-commerce And Retail Sites
Measure Progress
Keep an eye on the analytics regularly and regularly monitor your
conversion rates. Here’s how to do it-
● Identify the product pages with high and low conversion rates

● Check their traffic sources
● Check new visitor conversion
● Check old visitor conversion
● Check cart value per conversion
● Identify the exit pages
Once you see increase/dip in the conversion rates of any page, figure out
the reasons and take corrective steps.
RESOURCES:
How to Track Conversion Rates in Google Analytics
The 8 Most Important Conversion Metrics You Should Be Tracking
20 Reasons Your eCommerce Conversion Rate Is So Low

Chapter 10: GOOGLE SHOPPING ADS
Setup Google Shopping Ads
Shopping ads appear on Google Search, Images, YouTube, and more, when
people search for products you sell. You can use Shopping campaigns to-
● Promote your online and local inventory
● Boost traffic to your website or local store
● Get better qualified leads.
To run shopping ads, you need to set up your Google Merchant Center and
Google AdWords accounts, and link them together. Here’s a video to help
you create shopping ads on Google.
RESOURCES:

About Shopping Campaigns And Shopping Ads
Set Up Google Shopping Ads
A Quick (but Useful) Guide on Using Google Shopping Ads to Generate
Sales and Revenue
Set Up Your Feed Properly
Shopping campaigns are different from adwords wherein you can choose
keywords for which you want your ads to appear. In shopping campaigns,
Google crawls your feed and then determines the keywords or queries for
which your ad should appear. Yes much like how SEO works. A feed is
nothing but a format in which you provide information about your product.
Setting up your Google shopping feed properly is important to-
● Make your ads appear on the right search queries
● Make buyers click your ads
● Boost RoI of your campaigns
You can build a feed manually, by entering information about your
products into a spreadsheet or by using plugin and apps that pulls
information from your website. There are many apps like Shopping Feed,
3dcart etc., to help you scale and speed up your campaigns.
Learn To Manage Bids Effectively
Bids are the most important part of your Shopping campaigns. They are a
factor in determining what keywords your ad will show up for and the
spending on your overall campaigns. A higher bid will make your ad
campaigns expensive while lower bids will affect the campaign
effectiveness. That’s why getting your bids right is critical for your

campaigns. And it’s not that tough. Here are a few tips to win the bidding
war on shopping campaigns-
● Start with defining objectives for your campaigns. What are you
looking to achieve from your campaigns?
● Select clear metrics to measure effectiveness of your campaigns.
● Select the right bidding strategy. Google allows smart and manual
bidding strategy. See what will work best for your campaigns.
● Start small and then grow big. Start with a few products and set a
small budget per day. Grow as you learn from the experience.
● Use competitive metrics like benchmark CPC, benchmark CTR,
impression share, and click share as well as tools like the Bid
Simulator to assess your performance, hone your bid strategy, and
make informed decisions.
RESOURCES:
Guide To Google shopping Bids
Google Shopping Campaigns Optimization Guide
Create and Optimize Effective Shopping Campaigns: Google Best Practices
Optimize The Product Name And Descriptions
Product name and descriptions play an important role in the performance
of your Google shopping campaigns. You need to optimize them to increase
their chances of appearing for more relevant searches. Here are a few things
to optimize your product titles:
● Be specific in your title
● Use keywords used by shoppers. Use keyword planner to identify
such keywords.
● Don’t use foreign words
● Use popular terms

To optimize your product descriptions, you need to -
● Use first 140-180 characters effectively. This is the part that is visible
for shoppers. For the rest, they have to click ‘read more’.
● Put important information like brand, product type, size, key specs in
the first 140 characters.
● Don’t use comparison with other products.
● Write in common man’s language
RESOURCES:
How To Optimize Product Descriptions For Google Shopping
9 Tips for Optimizing Your Google Product Listing Ad Campaigns
Use Retargeting To Become Omnipresent
People will click on your shopping ads, visit your website and buy the
desired products. Though shopping ads generally have good conversion
rates but still a good percentage of the shoppers will not purchase. You can
target such shoppers with remarketing or retargeting. It offers benefits like-
● Gives your more brand exposure thereby increasing the chances of
getting sales
● Helps you occupy customer’s mindspace while he is still searching for
products
● Opportunity to offer you better deals and discounts
● Opportunity to upsell and cross sell

Remarketing for shopping ads work the same way as remarketing for
search ads. You can set your bids, create ads, or select keywords keeping in
mind that these customers have previously visited your website.
RESOURCES:
How To Use Shopping Remarketing Lists
Different Types Of Google Shopping Remarketing Ads
Mention the promotions you are running
Merchant Promotions is a free feature that allows you to distribute online
promotions with Shopping ads. When you add promotions to products that
you sell on Google, shoppers see a “special offer” link (e.g. 15% off, free
shipping, etc.). This link can increase the appeal of your Shopping ads and
encourage shoppers to buy. It is a good idea to mention all special offerings
you are providing to your shoppers. Some of the offerings can be-
● Free Shipping
● One-day delivery
● Discounts
● Free Gifts or Sample products
RESOURCES:
Merchant Promotions And How It Works
Three Tricks to Make Google Merchant Promotions Work for You

Chapter 11: FACEBOOK ADS
Setup Facebook Ads
You’ll need to create an advertising account to run advertisements on
Facebook. Every account has an ad manager available to run campaigns.
But, if you plan to manage more than one ad account or if someone else
(employee or agency) will be managing your account you will need to use a
Business Manager account.
A Business Manager account gives you benefits like-
● You can create separate ad accounts for different businesses, pay for
ads with different payment methods, and organize by objective for
reporting.
● You can allow specific, role-based access to ad accounts, Pages, and
other assets to your employees, as well as easily see who's working on
what.

● See the performance of your ads across different ad accounts and get
reports.
RESOURCES:
How to Set Up Your Facebook Advertising Account
Advertise on Facebook
Setup Conversion Tracking
Conversion tracking is essential measure the effectiveness of your ads and
its return on investment. Facebook Pixels is to FaceBook what Google
analytics is to Google. It helps you track your ad performance. You can
understand the actions people take after seeing your ads.
How many people clicked on the ad?
How many conversions?
How many liked your page after seeing the ad?
And a lot more.
Facebook pixel tool allows you to create a JavaScript code to place on the
pages of your website you want to track. For example, if you want to track
checkouts, you need to put the code on the checkout confirmation page.
Conversion tracking also helps you show ads to people who are more likely
to convert.
RESOURCES:
Measure Conversions On Facebook
Getting Started with Facebook Pixel
Use Carousel Ads

Facebook carousel ads are great for ecommerce businesses to engage and
convert their audience. According to Kinetic Social, these ads can drive up
to 10 times more traffic to websites than static posts on Facebook.
The carousel ads allows you to showcase up to ten images or videos within a
single ad, each with its own link. You can use it to-
● Showcase different products
● Highlight different sides of the same product
● Tell a story around your product or service
● Use combination of images and videos to give a lot of information in
concise and engaging way
RESOURCES:
Creating your carousel ad
Creative Specs And Technical Requirements For Ads
FB Carousel Format Creative Examples
The Ultimate Guide to Facebook Carousel Ads
Use Power Editor
If you are running large scale ad campaigns then you must use Facebook
Power Editor. It is a great tool to manage a lot of campaigns and eases a lot
of complex tasks for you like-
● Bulk editing your campaigns
● Manage multiple ads
● Import ads using excel
● Search and apply filters to quickly find the right information
● Customise reports and save data sets to see the numbers that are
most important to you.

RESOURCES:
Power Editor Basics
Manage Facebook Campaigns At Scale
Facebook Power Editor: A Crash Course into Facebook’s Powerful Ad
Editor
7 Hidden Facebook Power Editor Features to Save You Time
Lookalike Audience
Facebook’s Lookalike Audience feature is an excellent way to reach new
people who are likely to be interested in your products and services because
they are similar to your best existing customers.
According to Upwork-
● Lookalike audiences had the Best CTR in 80% of campaigns
● Lookalike audiences had the Best CPI in 60% of campaigns
● Lookalike audiences had the Best CPA in 60% of campaigns
Facebook creates lookalike audience based on your existing customers,
website visitors and people who like your pages .
Using it, you can target people who have demographics, interests and
economic profile of your existing customers. And increase your sales.
RESOURCES:
Lookalike Audiences
Create a Lookalike Audience
The Ultimate Guide to Facebook Lookalike Audiences
Here’s How You Can Put Facebook’s Lookalike Audiences to Work for Your
Brand

Remarketing
Remarketing to people who have visited your website and shown interest in
your products is an excellent way to boost sales. Facebook remarketing
allow you to track people who have visited your website and show your ads
on their facebook feed.
You can use the remarketing ads to increase the chance of conversion by-
● Offer discounts on the product your visitor has shown interest in
● Show similar products
● Cross sell and Upsell
● Reach him with a new message
RESOURCES:
5 Simple Steps to Create a Facebook Retargeting Campaign
6 Facebook Remarketing Tactics That Work
The Ultimate Guide to Facebook Remarketing
About the Author
After working 7+ years as a digital marketer for startups and large enterprises
I quit my job to start EcommerceYogi. Here I share the exact same tactics
which I have used to drive millions of users per month to e-commerce stores.
Follow me on Linkedin and Twitter to stay connected.

One page ecommerce marketing plan

Recommandé

Recommandé

Contenu connexe

Plus de marcocrowther

Plus de marcocrowther (20)

Dernier

Dernier (20)

One page ecommerce marketing plan