Marco Fisbhen's presentation for the Kaltura Video Summit, about how to create content and engage students.

2. IT’S NOTABOUT
THEFUTURE

3. IT’S
SOLVING
ABOUTA
PROBLEM

4. ENEM

5. ENEM
NATIONAL HIGH SCHOOL EXAM

6. ENEM
NATIONAL HIGH SCHOOL EXAM
UNIVERSITY ENTRANCE EXAM

7. THE
FEDERAL
IN
A
ONLY
BRAZILUNIVERSITY
WAY
TOGETINTO
ENEMIS

8. 9M

9. GETTING INTO
GAME
IN
A
UNFAIR
BRAZIL
FEDERAL UNIVERSITY
ISAN

10. 0"
2000000"
4000000"
6000000"
8000000"
10000000"
12000000"
14000000"
2011" 2012" 2013" 2014"
500k 1M
3M
12M

12. CONTENT
DISTRIBUTION
ENGAGEMENT
PERFORMANCE

13. CONTENT
DISTRIBUTION
ENGAGEMENT
PERFORMANCE

14. CONTENT
DISTRIBUTION
ENGAGEMENT
PERFORMANCE

15. CONTENT
DISTRIBUTION
ENGAGEMENT
PERFORMANCE

16. CONTENT
DISTRIBUTION
ENGAGEMENT
PERFORMANCE

17. STUDENTS
TEACHERS
MANAGERS
PARENTS

18. STUDENTS
TEACHERS
MANAGERS
PARENTS

19. STUDENTS
TEACHERS
MANAGERS
PARENTS

20. STUDENTS
TEACHERS
MANAGERS
PARENTS

21. STUDENTS
TEACHERS
MANAGERS
PARENTS

22. CONTENT
DISTRIBUTION
ENGAGEMENT
PERFORMANCE
STUDENTS
TEACHERS
MANAGERS
PARENTS

23. CONTENT
DISTRIBUTION
ENGAGEMENT
PERFORMANCE
STUDENTS
TEACHERS
MANAGERS
PARENTS

24. CONTENT STUDENTS
TEACHERS
MANAGERS
PARENTS

25. ALL HIGH SCHOOL
STRAIGHT TO THE POINT
CURRICULUM
SHORTIN
VIDEOS

26. THEORY
EXAMPLES
EXERCISES
PRE-RECORDED
VIDEOS

27. THEORY
EXAMPLES
EXERCISES
PRE-RECORDED
VIDEOS
5min

28. THEORY
EXAMPLES
EXERCISES
PRE-RECORDED
VIDEOS
500
5min

29. THEORY
EXAMPLES
EXERCISES
PRE-RECORDED
VIDEOS
1500
5min

30. THEORY
EXAMPLES
EXERCISES
PRE-RECORDED
VIDEOS
5000
5min

31. THEORY
EXAMPLES
EXERCISES
PRE-RECORDED
VIDEOS
15000
5min

32. MULTIDISCIPLINARYCONTEXT

33. MULTIDISCIPLINARYCONTEXT

38. THEORY
EXAMPLES
EXERCISES
PRE-RECORDED
VIDEOS

39. THEORY
EXAMPLES
EXERCISES
LIVE
PRE-RECORDED
VIDEOS

40. THEORY
EXAMPLES
EXERCISES
LIVE
PRE-RECORDED
VIDEOS
LIVE
TUTORING

41. THEONE
WAYBEST
Check the box Strategy

42. CONTENT STUDENTS
TEACHERS
MANAGERS
PARENTS

43. DISTRIBUTION
STUDENTS
TEACHERS
MANAGERS
PARENTS

44. DISTRIBUTION
STUDENTS
TEACHERS
MANAGERS
PARENTS
"helping people be
want they want to be"

45. DISTRIBUTION
STUDENTS
TEACHERS
MANAGERS
PARENTS
WEB
NEWSSTANDS
"helping people be
want they want to be"

46. ENGAGEMENT
STUDENTS
TEACHERS
MANAGERS
PARENTS

47. FUN

48. FUN
LIVE

49. ENGAGEMENT
FUN
LIVE
IF I
LIKEYOU
MORE THAN I
KNOWYOU…

56. ENGAGEMENT
FUN
LIVE
"The duty of comedy is
to correct men by amusing
them”
- Molière

57. ENGAGEMENT
FUN
LIVE
(CHAT)
"The duty of comedy is
to correct men by amusing
them”
- Molière

58. ENGAGEMENT
FUN
LIVE
SMS

59. ENGAGEMENT
FUN
LIVE
SMS + APP

60. ENGAGEMENT
FUN
LIVE
SMS + APP
GROWTH
ENGINE

61. ENGAGEMENT
FUN
LIVE
SMS + APP
GROWTH
ENGINE
#1 The more you do
something, the more likely
you are to do it again

62. ENGAGEMENT
FUN
LIVE
SMS + APP
GROWTH
ENGINE
#1 The more you do
something, the more likely
you are to do it again
#2 The longer you leave,
the less likely you are to
do it again

63. ENGAGEMENT
FUN
LIVE
SMS + APP
GROWTH
ENGINE
#1 The more you do
something, the more likely
you are to do it again
#2 The longer you leave,
the less likely you are to
do it again
Habit formation

64. ENGAGEMENT
FUN
LIVE
250,000

65. PROBLEMSOLVETHE

66. PROBLEMSOLVETHE
What if we found ourselves building something
that nobody wanted?
In that case what did it matter if we did it on time
and on budget?

67. PERFORMANCE
STUDENTS
TEACHERS
MANAGERS
PARENTS

68. CONTENT
DISTRIBUTION
ENGAGEMENT
PERFORMANCE
VOD + LIVE
UBIQUITOUS
ENGINE
????

69. 78% 100K

70. “IMPOSSIBLE IS NOT THE
BUT THEVERY
PROPINQUITYMichelFoucault
OF THE THINGS LISTED
SITE
ON WHICH THEIR PROPINQUITY
POSSIBLE”WOULD BE