This document presents an adherence program to help patients comply with an asthma/COPD drug treatment. It defines through diagrams, sketches and descriptions the various components of the digital engagement: online tools, mobile companion, and online social involvement.

1. Online Adherence Program – Asthma/COPD Treatment User Experience Concept Prepared by Marco Gervasio

2. Objectives

6. The Challenge

11. Experience Anatomy

20. Storyboards

21. Getting to the site

22. Interactive showcase Launching the immersive and interactive module

23. Interactive showcase Stories, demos, facts, and inspiration

24. The Breathe Challenge First, the diagnostic quiz Stay in touch

25. The Breathe Challenge Get on the challenge! Here’s your plan

26. The Breathe Challenge Companion app Support from role models Donations: another reason to participate

27. STORYBOARDS Descriptions & Flows

29. The Breathe Challenge At its most basic level, the participative portion of the site features a short DIAGNOSTIC TEST (How Well Are You Breathing?) , the results of which provide a portrait of the user’s condition and recommendations on ways to improve it (focus on possibilities, not the condition). Recommendations include subscribing to the MONTHLY EMAILS and taking the Challenge – an online initiative designed to encourage users to try using ABC Drug twice daily so they can feel the difference and really appreciate how regular use can positively impact their lives. In using a Challenge approach, we are able to package the trial in a way that engages, motivates and supports users in their quest to breathe better. When a user completes the diagnostic test, he/she receives a PERSONAL PLAN to follow over a set period of time; this forms the basis of the Challenge. Users who take the Challenge can use various tools to stay on track:

31. Flows Landing Page Welcome – Login Transition What’s your condition Segment ASTHMA Segment COPD The website will provide 2 distinct paths (asthma or COPD). This will allow for prioritization of content and personalization of messaging based on their condition, behavioral traits, and demographics (asthma = younger, COPD = older). Homepage - Welcome Interactive Showcase 1 - Benefit 2 - Barrier 3 - Benefit 4 - Barrier Useful Sections The Breathe Challenge Diagnostic Quiz Result Get Started! Your Personal Plan Tasks Timeline Objectives Companion App Plan Tracker Reminders Challenge Community View progress Coaches Tips Stay Informed Donations Send $ Buy artifacts Tell friend How-to Guides FAQ Stories Newsletter Reach Us Articles Homepage - Welcome Interactive Showcase 1 - Benefit 2 - Barrier 3 - Benefit 4 - Barrier Useful Sections The Breathe Challenge Diagnostic Quiz Result Get Started! Your Personal Plan Tasks Timeline Objectives Companion App Plan Tracker Reminders Challenge Community View progress Coaches Tips Stay Informed Donations Send $ Buy artifacts Tell friend How-to Guides FAQ Stories Newsletter Reach Us Articles

32. Flows Homepage - Welcome Interactive Showcase 1 - Benefit 2 - Barrier 3 - Benefit 4 - Barrier Useful Sections The Breathe Challenge Diagnostic Quiz Result Get Started! Your Personal Plan Tasks Timeline Objectives Companion App Plan Tracker Reminders Challenge Community View progress Coaches Tips Stay Informed Donations Send $ Buy artifacts Tell friend How-to Guides FAQ Stories Newsletter Reach Us Articles