1.
Digital Content Industry Roadmapping Study

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1.3 Observations Of The Digital Content Industry

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Highly fragmented industry

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Content Creation Service Provisions

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Optimistic about the future

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<ul><li>Greatest is expected in the computer games industry. </li></ul><ul><li>New console developments will create both winners and losers. </li></ul>

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Features in common within the industry

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<ul><li>Creativity and intellectual property. </li></ul><ul><li>Reliant on technology infrastructure. </li></ul><ul><li>Employs contractors. </li></ul><ul><li>Customers willing to pay for quality. </li></ul>

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That vary significantly on some levels within the industry

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<ul><li>Companies generally align themselves with their end customer (i.e. advertising). </li></ul><ul><li>Strongly identify with a particular sector, such as computer games and film. </li></ul>

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1.4 Nature Of The Firms Within The Industry

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Profile of companies within the digital content industry

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Profile

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Profitability within digital content the industry

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Profitability

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Highly profitable businesses within the digital content industry

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<ul><li>Higher turnovers. </li></ul><ul><li>Produce services rather than products. </li></ul><ul><li>Are exporters. </li></ul><ul><li>Produce advertisements and print publications as a key output. </li></ul>

18.
Employees within the digital content industry

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<ul><li>Average number of full-time staff 22. </li></ul><ul><li>Full-time employees tends to be greater in more established businesses. </li></ul><ul><li>For every two full-time staff members employed there is one part-time staff member. </li></ul>