This document provides information about ROS Research, a market research company that offers services in areas such as authentic data collection, testing and quality assurance, research and data collection, and business intelligence across various industry verticals including technology, finance, healthcare, telecom, and automotive. The document outlines ROS Research's global presence, services, quality assurance processes, capabilities, key engagements, and leadership team.

1. ROS Research, a part of ROS Group
offers valuable market research services to businesses
around the world in the areas of:
•Authentic and researched data
•Testing and quality assurance
• Research and data collection
• Business intelligence
Industry verticals served: Technology, Finance, Banking, Healthcare,
Telecom and Automotives.
We help you take a better business decisions !
Introduction

2. US| Austria | Denmark |France |Germany |Greece |Italy
|Netherlands |Poland |Romania |Russia |Spain |Sweden
|Turkey |UK | Hong Kong |India |Indonesia |Japan |Malaysia
|North Korea |Philippines |Singapore |Taiwan |Thailand
|Vietnam | Australia | New Zealand
New Delhi |Bangalore |Mumbai |Chennai |
Ahmadabad | Kolkata | Hyderabad |
Ludhiana

3. Automotive
Consumer FMCG
Travel & Leisure Finance
Energy & Utilities
Political & Social
Sectors
Technology
Healthcare
Media

4. Market
Research
Insights &
Consulting
Research
Operations
Services
Technology
Solutions
• In-field data
collection
• Online panels
• CATI (B2B &
B2C)
• Survey
programming
• Data analysis and
processing
• Dashboards
A. Primary Research
• Qualitative
• Quantitative
• Online
B. Secondary Research

5. We deliver reliable interviewing services to professional users of market
research and business information. The process is as follows:
Identifying
Research
Objectives
Data Collection
Data
Processing
Data Analysis,
Insight &
Implementation
-Web Interviewing
-CATI Interviewing
-Mixed Mode : CATI to
Web or Web to CATI
- Advance Sampling
and Quota Management
- Data Tabulations
One centralized system
that facilitates all
methodologies
Management of Tracking
Waves, representative
Interviewing or data bases

6. Design Research
Import and Clean Data
Sample Management
Data Collection
Data Processing
Report & Delivery
Flowchart

7. International Languages
• French
• German
• Spanish
• Dutch
• Italian
• Portuguese
• Russian
• Arabic
• Persian
• Mandarin
• Cantonese
• Japanese
• Korean
• Bhasa
Indian/regional Languages
• Hindi
• Gujarati
• Marathi
• Punjabi
• Telugu
• Tamil
• Malayalam
• Bengali
• Oriya
• Assamese

8. We believe in delivering high quality results. With 100% call recording
facility, all the calls are recorded automatically.
We have a dedicated QA team, which validates 10% of the calls everyday
for each interviewer.
Interviewers are given periodic feedback to ensure high quality.
Once a week, we do a call calibration session with all the agents dialing on
the study in presence of the unit manager, quality head and team leaders
working on the project to discuss the areas of improvement and QA team
randomly selects and plays a call of any interviewer dialing on the study and
an open feedback session takes place.
We continuously monitor quality of all the projects as a top priority.
We have call monitoring and call barging facility that allows our clients to
listen to live calls from any part of the geography.
We maintain backup of all the recordings on our server and it can be
shared with clients as and when required.

9. • International CATI center with 80 operational seats with
scalability of 100+ seats
• All major languages/countries covered
• 50,000+ English interviews and 5,000+ multi-lingual
interviews (French/German/Spanish/Portuguese/Chinese
etc)
• Ability to reach B2C and B2B respondents, across all
major industry verticals
Global CATI
• Robust project management
• Strong focus on quality and training
• Stringent data security

10.  ROS’s survey programming team scripts over 10,000 surveys each
year. Our product portfolio includes:
– Questionnaire programming in Kinesis and
Confirm IT
– Web Based Survey Programming
– Online Reporting
– Quality Assurance
– Visual QA
– Audio/Video Rating Tools
– Shopping Cart
– Reporting
 We also provide high end services to our clients in terms of “data
output” and “tabulations”.
– Data output that is compatible with SPSS, Microsoft Excel, Access,
ASCII and other CATI software programs.
– Full High Range Reporting capabilities, ranging from interactive Survey
Solution, Data Analysis/Coding and Verbatim Coding.

11. • ASSESSMENT OF CHANNEL SATISFACTION
• MYSTERY SHOPPING
• BRAND POWER/HEALTH ASSESSMENT
• PROFILING OF DIFFERENT TARGET SEGMENTS
(BOTH CONSUMER AND SMALL & MEDIUM
COS.)
• REALISTIC ASSESSMENT OF MARKET SIZE AND
OPPORTUNITY ASSESSMENT
• KOL INTERVIEWS
• CUSTOMER SATISFACTION
• USAGE PATTERN AND PUBLIC OPINION
• AD. PRE-TESTING
• ASSESSMENT OF KEY-OPPORTUNITIES
THROUGH IDENTIFYING MARKET DRIVERS AND
BOTTLENECKS
• MEDIA FOCUS: MEDIA & WEB HABIT
ASSESSMENT
• COMPREHENSIVE PROFILING AND CUSTOMER
SEGMENTATION
• C-LEVEL RESEARCH LIKE CFO’S,CIO’S, CTO’S,
CMO’S, COO’S ETC.
• ASSESSMENT OF ETHNIC COMPONENT OF MKT.
Key Engagements
• ADVERTISING EFFECTIVENESS
• SATISFACTION MEASUREMENT
• BRAND TRACKING
• BRAND EQUITY
• SEGMENTATION
• ASSESSMENT OF PRODUCT PENETERATION
• CONSUMER PANELS ; TREND SPOTTING & BRAND
DEVELOPMENT; PRODUCT LINE ENHANCEMENT
• BUYING PATTERNS: USAGE & ATTITUDE STUDIES
• BRAND HEALTH ASSESSMENT
• CONSUMER BEHAVIOR ASSESSEMNT &
IDENTIFYING THEIR PREFERENCE
• CONCEPT TESTING
• RESEARCH : ESTIMATION OF MARKET
POTENTIAL
• SERVICE QUALITY ASSESSMENT THROUGH
MYSTERY SHOPPING/CALLING
• ASSESSMENT OF ROI ON PROMOTION AL
SCHEMES/IOFFERS/GIVEAWAYS
• AD EFFECT ASSESSMENT : PRE-TESTS & POST
TESTS
• UNDERSTANDING CUSTOMER HABITS AND
BUYING PATTERN

12. Managing Director – ROS
Research
Before joining ROS Research, Ashwani worked with Infotech Global Inc. as business manager (CATI Head). Prior to
that he was with Exevo, a market research and outsourcing firm as manager – client servicing; wherein he was
responsible for new business development and sustaining existing clientele’ in the North America region.
Prior to his stint with Exevo, he worked with Innovazion, a market research firm, where he worked as head of
operations. His responsibilities included execution of all CATI projects and client servicing for clients based in
Europe, US and APAC. He has also worked with Colwell & Salmon Communication, unit of GHCL as a deputy
manager at its India center for Business Knowledge, where he was directly responsible for managing a team of
100 interviewers for their market research division.
He has a rich work experience with various industry verticals such as telecom, information & technology, banking &
finance, healthcare & pharmaceuticals, automobiles, social media & government sector for clients such as Bank of
America, Citibank, Wells Fargo, HSBC, HDFC, Nokia, Volkswagen, JD Power, Verizon, Tata Telecom, ITC, and
Schneider Electric India etc.
Ashwani Sharma
Managing Director
Ashwani has around 15 years of experience in primary market research, consulting
and outsourcing for clients based in the North America, Europe and APAC region.
His diverse experience and global business network are his key strengths that are
immensely valuable in helping clients identify business opportunities in markets
worldwide, and also in evaluating their current business practices to determine
strategies to improve efficiency.

13.  Managing Director – ROS Research
Jamie Palumbo
Vice-President
Prior to joining ROS Research, Jamie Palumbo worked as a senior field director with
proven success at Lieberman Research Worldwide, one of the top 20 international
market research companies in the world at Santa Monica, CA . He has a strong track
record in proactively partnering with research teams to ensure projects are bid
correctly and profitably, recruits are reliable and project support is provided
throughout the course of the project. He has international expertise in Asian,
European and Latin American markets with broad experience in field support for
quantitative and qualitative projects including on-line and CATI collection
His key strengths include SPSS Dimension Software. He has a broad-based industry expertise including home
entertainment, consumer, b2b, medical and government sectors. He possesses excellent bidding skills and he
has strong field vendor relationships.
He has been associated with Lieberman Research Worldwide, Los Angeles since 1997, when he joined it as a field
supervisor. He was promoted to field director in 1998 and senior field director in 2005 and worked there till
2010. At Lieberman Research Worldwide, he was also involved with training of in-house staff and vendors,
helping with questionnaire design and program checking, partnering in the data collection process and sampling
and team management . He also negotiated costs on multi million dollar projects.
He has done coursework in Statistics and Music at Santa Monica College and Fullerton College. A versatile
personality, Jamie is also a rock singer, songwriter, guitarist and composer. He loves Italian Motorcycles and
Grand Prix racing.

14.  Managing Director – ROS Research
Marcus Turner
Prior to joining ROS Research, Marcus Turner worked at various call
centers sales teams with proven success including Research Data Design,
one of INC 500 fastest growing company's 2 years in a row. He has
served as Director at Large with the MRA and Puget sound Research
Forum in Seattle. He has a strong track record in connecting with
research teams to ensure projects are bid correctly and profitably,
recruits are reliable and project support is provided throughout the
course of the project. He has broad experience in field support for
quantitative and qualitative projects including on-line and CATI data
collection.
He has a wide-range industry expertise including home entertainment, consumer, b2b, medical,
public affairs, public opinion and government sectors. He possesses first-rate bidding skills and
he has strong field vendor relationships.
Marcus feels it is important to give back to the community in charitable works. He has been a
“Big-Brother,” helped with “Meals on Wheels” Thanksgiving weekend and paddled in the “Dawn to
Dusk” event for several years for the Children's Cancer Association in Portland.
He has done coursework in Broadcast Journalism and Economics at Portland State. In his free
time he competitively paddles dragon boats and outrigger canoes. He competed in the Pacific
Challenge a 26 mile race around Mercer Island in Seattle. He is a 5 time champion of the Rose
Festival Dragon boat races held in Portland every year. He loves customizing and riding
motorcycles. He earned his Eagle Scout award at 14.

15. Visit us at
“www.rosresearch.com”
THANK YOU!