CI for Marketing Professionals

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Marcy Phelps

Business Technologie

Competitive intelligence

Understanding markets

www.PhelpsResearch.com

Information needs
Competitors
Customers
Category (industry/vertical/segment)
Environment in which they operate
Connecting the dots

www.PhelpsResearch.com

Hot topics
Competitive landscape
Marketing strategy/positioning
Market share
Marketing channels
Strengths/weaknesses

www.PhelpsResearch.com

Hot topics
Demographics/psychographics
Market size
Forecasts
Trends
Buyer wants & needs

www.PhelpsResearch.com

Bottom line
Gaps in the marketplace
U.S.P.

www.PhelpsResearch.com

How?
Free web
Premium databases
Market research providers
Social media
Phone

www.PhelpsResearch.com

Delivering results
Distill!
Provide layers of complexity
Present visually

www.PhelpsResearch.com

Consider new formats
PowerPoint
Excel
In person
Phone

www.PhelpsResearch.com

Know
and
communicate
your value

www.PhelpsResearch.com

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