Making Sense of Social Media using Pinterest

22. makingsenseofsocialmedia.org I can most easily be reached online: facebook.com/makingsenseofsocialmedia twitter.com/lorriratzlaff ca.linkedin.com/in/lorriratzlaff Other contact information: social@lorriratzlaff.com lorriratzlaff.com makingsenseofsocialmedia.org 604.852.0695

23. Making Sense of Social Media To Help Your Business Grow By Lorri Ratzlaff makingsenseofsocialmedia.org For packages and rates: Please contact me.

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In case it isn’t clear, love what I do! I’m PASSIONATE about helping business owners and entrepreneurs get results with social media! I’ve been breathing, eating and sleeping social media since 2007 and while some call me an expert, I call myself a student. I’m grateful and feel very blessed to have the opportunity to share and teach what I am learning with entrepreneurs and business owners of all varieties since 2011. I’ve managed accounts, trained and consulted on many levels and am grateful for the opportunity to be here today with you. May your social media successes be fruitful, philanthropic and FUN!
Unless you sell a product that no woman in a million years would want for herself or any person in her life you’re missing out if your brand is not on Pinterest.
68% of Pinterest users are women, and half of them are mothers so unless you sell something or provide a service that NO woman would buy under any circumstance, you’re missing out
Ecommerce: “Pinterest reigns supreme among e-commerce sites”Pinterest is the 4th largest traffic driver in the WORLD and stats show that people are BUYING (http://www.techspot.com/news/53292-report-only-two-percent-of-social-sharing-takes-place-on-google.html)
How many of you have bought off of Pinterest before, or at least, been influenced in some way towards one day purchasing (interactive  show hands)http://techcrunch.com/2012/09/06/report-pinterest-beats-yahoo-organic-traffic-making-it-4th-largest-traffic-driver-worldwide/
Here an interesting fact: 80% of pins are REPINSMEANING  if you have your pins set with your link you have a virtual 24/7 advertising goldmine!
What people pin: The top 2 categories of pins are: 17.2% of all pinboards are categorized under Home, followed by Arts and Crafts at 12.4% More than 3% of all boards are titled "For the Home"According to mashable.com (http://mashable.com/2012/03/12/pinterest-most-popular-categories-boards/)
Have boards and content set up strategically  here is my Pinterest account and as you can see I have my boards set up strategically.I’m very careful about who adds me as a Pinner to their boards, and if it is not congruent with my brand and message then I remove myself.
use things like tutorials  give exampleschecklists  as it is pinned from your blog it will drive traffic back to your blog
teaser text (have picture) videos (have picture)
Have a Pinterest tab on your Facebook pageHave Pinterest plugins on your blog / website
Free tools to use for making your graphics as attractive, fun, sharable and even evocative as possible infogr.am [make your own]
Free tools to use for making your graphics as attractive, fun, sharable and even evocative as possible shareasimage.com [used to be called share a quote]
Free tools to use for making your graphics as attractive, fun, sharable and even evocative as possible canva.com [original graphics]
Want even more exposure?  Pin smart (CTA)
Want even more exposure?  law of reciprocity (and just good karma)
Want even more exposure?  Host a contest
Want even more exposure?  Host a contest
I have consulting training and management packages available in a few different price ranges.

Making Sense of Social Media using Pinterest

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Making Sense of Social Media using Pinterest

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