2. Contents
Definition of SEO
Search information
How search engines work
Factors affecting SEO
Tips and Results
Our Business
FREE Website Analysis
Contact details
www.promoteyourwebsiteonline.com
3. Definition
Search engine optimisation (SEO) is the process of improving the
visibility of a website or a web page in search engines via the “natural”
or unpaid (“organic” or “algorithmic”) search results.
In other words, SEO is getting your website ranked higher in search
engines, such as google.
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4. Search Information
Search engine results continue to get better every year
For example, Google knows billions of web pages, and they find more
every day
Just as we rely on search engines, they need our help to improve their
relevance
We are what Google says we are
Everything we do revolves around search
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5. Share of search market
Search Engines (per Wikipedia May 2011)
10.8
6.4
Google
Yahoo
Others
82.8
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6. Search information - Google
The number one position in Google gets on average 42% of the clicks
on that page
The second position in Google gets about 22% of the clicks
The third position in Google gets about 10% of the clicks
Only about 20% of the people even go to the second page
A very small percentage go to the third page and further
You need to be on Page 1 of Google
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8. How Search Engines Work
A search engine operates in the following order:
1 Web crawling
2 Indexing
3 Searching
(per wikipedia)
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9. Factors affecting SEO
On page optimisation
Off page optimisation
On page optimisation + off page optimisation = IMPROVED RANKINGS
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10. Tips for Small Business Owners
Keyword – know the keyword phrase your prospects are entering
Websites are not indexed by the search engines, but each web page is
indexed independently of any other.
You are competing against others for rankings on search engines.
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11. Results
If your site is ranked highly in search engines it will:
Increase traffic to your site, which will potentially lead to more
customers, more work and greater profits and
An online presence increases your business credibility and awareness.
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12. Our Business
• If our company can get you listed on page 1 in search engine rankings
for your keyword would you be interested?
• As discussed, we specialise in on page and off page SEO techniques.
• We keep up to date with the latest techniques. We are less expensive
than other SEO firms.
• We continually keep you up to date with how the marketing campaign
is going.
• We are effectively working with you and for you - your results are our
prime objective.
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13. Mission Statement
Our goal is to ensure our clients achieve online presence using high-
quality, results driven, search engine optimisation (SEO) methods.
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14. Services
SEO Packages
Social media
Google places
Submission services, such as press releases, articles, social
bookmarking
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15. Free Website Analysis
Is your website on Page 1 of Google or page 21?
For a FREE analysis of your website please contact:
info@promoteyourwebsiteonline.com or
Go to www.promoteyourwebsiteonline.com
www.promoteyourwebsiteonline.com
17. Contact Details
Mark Chappell
SEO Advisor and Accountant
0432 690 313
info@promoteyourwebsiteonline.com
www.promoteyourwebsiteonline.com
www.promoteyourwebsiteonline.com
Notes de l'éditeur
Show the difference between paid ads (A), google maps (local results) (B & D), organic (natural) results (SEO) (C)
Web crawling – store information about web pagesIndexing – contents are analysed (eg words are extracted from titles, headings, or special fields called meta tags), and data about web pages are stored in an index database. The purpose of an index is to allow information to be found as quickly as possible.Searching – a user enters a query in to a search engine, and that search engine examines its index and provides a listing of best-matching web pages. Search engines employ different methods to rank the results, and these method also change over time as internet usage changes and new techniques evolve(per wikipedia)
On page optimisationMeta title and meta descriptionOn page content (include keyword)Your web page URLYour web design – speed of siteOn page link textVisit durationOff page optimisationBacklinks (eg video on you tube with link to your web site)BlogsPress releasesSocial media
