This presentation was created for the creative team at my agency to help them understand the landscape of agency spaces online, especially as it relates to becoming a "social business."

1. Hi, I’m Margery.
I’m part strategist

2. Hi, I’m Margery.
I’m part

3. Hi, I’m Margery.
I’m part student

4. Hi, I’m Margery.
I’m part

5. Hi, I’m Margery.
I’m part brand champion

6. Hi, I’m Margery.
I’m part

7. Hi, I’m Margery.
I’m part content creator

8. Hi, I’m Margery.
I’m part content creator
...and a bit socially awkward.

9. Hi, I’m Margery.
I’m part content creator
...and a bit socially awkward.
My focus is on brand-customer relationships, and
how technology can facilitate and enrich them.

10. Let’s Talk

11. Let’s Talk
• NOT about social media best practices
• NOT about social platform how-tos
• DEFINITELY NOT about site recommendations

12. Let’s Talk

13. Let’s Talk
Instead, let’s talk about ideas as they relate to social
integration into the agency landscape online.

14. Introduction http://www.fanpop.com/

15. Introduction http://www.fanpop.com/
“Social media is like teen sex. Everyone wants to do
it, nobody knows how. When it’s done, there is
surprise it’s not better.” -Avinash Kaushick

16. Social Media Prism by
Opportunities Brian Solis & JESS3
Not entirely true, especially for agencies.

17. Social Media Prism by
Opportunities Brian Solis & JESS3
They participate themselves & have case studies
from their clients.

18. Transition
Increasingly, agency sites are less fueled by
sizzle and more focused on content.

19. Mullen http://www.mullen.com/digital-footprint/
Website Blog
Social content is hosted on a single page of the website.

20. Mullen http://www.mullen.com/digital-footprint/
Website Blog
Social content is hosted on a single page of the website.

21. Big Spaceship http://www.bigspaceship.com/follow-us/
Website Blog
Social content lives on right hand navigation.

22. Big Spaceship http://www.bigspaceship.com/follow-us/
Website Blog
Social content lives on right hand navigation.

23. Barbarian Group http://www.barbariangroup.com/
Website Blog
Seamlessly integrates feeds on homepage.

24. Barbarian Group http://www.barbariangroup.com/
Website Blog
Seamlessly integrates feeds on homepage.

25. Campfire http://www.campfirenyc.com
Website Blog
Has the value & content of a website, but is updated frequently.

26. Campfire http://www.campfirenyc.com
Website Blog
Has the value & content of a website, but is updated frequently.

27. Campfire http://www.campfirenyc.com
Website Blog
Has the value & content of a website, but is updated frequently.

28. Extremes
The agencies who want to be on the cutting
edge of technology have to be be acutely aware
of its fail rate and competition.
Website Blog

29. Extremes
The agencies who want to be on the cutting
edge of technology have to be be acutely aware
of its fail rate and competition.
Website Blog

30. Extremes
The agencies who want to be on the cutting
edge of technology have to be be acutely aware
of its fail rate and competition.
Website Blog

31. CP+B Group http://cpbgroup.com/#cpb
Content Portal

32. Crayon http://www.crayonville.com/
Lifestreaming.

33. Dachis Group http://www.dachisgroup.com/
Lifestreaming shown differently.

34. Highlights
Social tools are helping agencies to share their
stories and add value to their ecosystems.

35. The Altimeter http://www.thealtimeter.com
Wiki offers utility.

36. Boone Oakely http://www.youtube.com/watch?v=Elo7WeIydh8
Video tells a story.

37. YouLove.Us http://youlove.us/
Music personally connects.

38. Site Experiences
“Are you designing for participation?” -David Armano

39. AgencyNet http://www.agencynet.com/
From Passive to Active.

40. Comvex http://www.reichweite.cc/
Games.

41. WONGDOODY http://new.wongdoody.com/
Discovery.

42. 22squared http://22squared.com/
Instant messenger.

43. Design
A quick word on website design and becoming
a social business.

44. Ologie http://www.ologie.com/#/home
“Post homepage.”

45. Sprout http://sproutinc.com/
Segmentation.

46. Y&R http://www.yr.com/
Segmentation.

47. Paramore http://paramoreredd.com/
Call-to-action.

48. Considerations
A couple of considerations to address
before designing your social business strategy.

49. Carrot Creative http://carrotcreative.com/
Work Space vs. Personal Space

50. New Marketing Labs http://newmarketinglabs.com/
Agency personalities.

51. Questions? http://images.dawgsports.com/
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