Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Smart Car case study (Miami Ad School Planning Boot Camp)
1. Assignment:
Develop a campaign to increase Smart Car’s market share in the
U.S.
Smart Car is not doing very well in the U.S. The company will not
launch a new car until 2012, so how can we keep drivers excited
about the company until then?
3. www.confidencetodrivesmall.com
Confidence to Drive Small site: A humorous character will ask visitors a series of
ques9ons to determine their level of confidence.
Those who pass the confidence test are Those who fail the test are asked to
encouraged to schedule a real test drive. con9nue working on their confidence.
6. Smart drivers as a
media pla.orm: Smart
drivers will be
encouraged to hand
out cards with
informa6on about the
Smart Car and to
answer ques6ons via
the Smart mobile app.
Those who do it will be
rewarded with gas
credit.
Playing with reflec9ons: Concave mirrors will enlarge passers by to reflect their
“oversize confidence.”