1. D
E D U C A T I O N
B. A. Journalism
University of Wisconsin-Oshkosh
2006-2010
Study Abroad
Macquarie University, Sydney, Aus.
Fall 2008
P R O F I L E
A smart & spunky brand champion/biz dev geek/TV host with nine years of experience in
integrated marketing target-market-led communications strategy
C O N T A C T S
E M M Y ® N O M I N A T E D
M A R K E T E R | P R O D U C E R | H O S T
H A B E R M A N
A v a i l . u p o n r e q u e s t
mariahhaberman@gmail.com
Madison, Wis.
www.mariahhaberman.com
linkedin/mariahhaberman
• Brand Development
• Team Leadership
• Social Media
• Public Relations
• New Business
• Business Development
• Budgeting/Planning
• Project Management
• Client Relations
• Report Results
• Copywriting/Scriptwriting
Skills
B R A N D M A N A G E R
Work
M Y P R O F E S S I O N A L E X P E R I E N C E
B U S I N E S S D E V E L O P M E N T , M A R K E T I N G & T V H O S T
Discover Mediaworks / Madison, Wis. / 2017 – PRESENT
B R A N D M A N A G E R , P R O D U C E R & T V H O S T
Discover Mediaworks / Madison, Wis. / 2015 – 2017
M A R K E T I N G S T R A T E G I S T & T V H O S T
Discover Mediaworks / Madison, Wis. / 2013 – 2015
A jack-of-all-trades, I lead business development efforts and serve as the lead on-camera host for a midwest-based
TV and digital lifestyle brand. Duties and achievements include:
New Business & Branded Content
• Garner, on average, $650,000 in new business each year
• Overhauled new business strategy and developed presentation resources from scratch
• Project managed a variety of regional and national clients in diverse industries, including Chevrolet,
Ho-Chunk Casinos, University of Wisconsin Alumni, Hansen Foods and more
• Work closely with production and account teams to build custom integrated marketing and branded
content proposals
• Lead execution of custom promotions with client and internal teams
Integrated Marketing
• Work across multiple teams (i.e. marketing, production, project management) to grow brands’
identities and relevance by developing creative and original content
• Oversee marketing strategy, content, voice and style of Discover Wisconsin, including all digital
(website, blog, Facebook, Twitter, YouTube, Instagram) and broadcast presences. Doubled number
of followers on Discover Wisconsin Facebook within first 12 months of position and growing
overall social media presence by more than 600 percent.
• Spearheaded the launch of e-Commerce enterprise
On-Camera Hosting
• Serve as main on-camera talent; perform scripted and improv material, interviews, voiceover
• Make regular appearances on affiliate TV stations to drive earned media and develop relationships
with community stakeholders
Producing
• Co-produced and hosted an Emmy-nominated motorcycling project
• Produced three 22-minute episodes of Discover Wisconsin, including an “American Birkebeiner”
segment, which has amassed 100,000+ views on social media
Other
• Serve on Discover Mediaworks’ senior leadership team
• Introduced and now manage a committee dedicated to enhancing work culture and ensuring a healthy
work-life balance among team members
2. • Field Producing
• Outlining
• Scriptwriting
• Improv
• Interviewing
• Voiceover
• Scripted Performance
• Concepting
• Adobe Premiere
Skills
T E L E V I S I O N H O S T / P R O D U C E R
Work
M Y P R O F E S S I O N A L E X P E R I E N C E | C O N T I N U E D
P R & S O C I A L M E D I A A C C O U N T E X E C U T I V E
Hiebing / Madison, Wis. / 2013 – 2013
P R & S O C I A L M E D I A A C C O U N T C O O R D I N A T O R
Hiebing / Madison, Wis. / 2011 – 2013
Communicated brand stories rooted in target-centric marketing communications, which resulted in stronger
relationships between clients and their respective publics for national brands such as Schneider National,
Oregon Chai, Spirit Fitness and DaVinci Gourmet. Duties included:
• Coordinated media relations efforts including: identifying appropriate media contacts, building
contact lists, developing engaging pitches, reaching out to media and tracking efforts
• Monitored social media conversations and trends
• Demonstrated project results through clip reports and analysis
• Aided in secondary research for planning/story development
• Contributed to planning (brainstorming tactics, creative touchpoints, etc.)
• Kept informed on industries and issues that are important to clients
• Added value to public relations planning and projects by contributing marketing and creative
ideas and observations
M A R K E T I N G A N D P R C O N S U L T A N T
@MariahHaberman Branding / Self-Employed / 2011 – 2012
Executed traditional and PR 2.0 initiatives through strategic communications, planning and research; clientele
spanned the real estate, food & beverage and non-profit industries.
A B O U T M E
C O N N E C T E D + C U R I O U S
S E L F - S T A R T E R
M O V E S T H E N E E D L E
G O - G E T T E R
P L E N T Y O ’ M O X I E
T R E N D - S P O T T E R
Interests
H O B B I E S / F R E E T I M E
S P E A K I N G
E N G A G E M E N T S
R E F E R E N C E S
C L E A N W I S C O N S I N
S O C I A L M E D I A B R E A K F A S T
W I S C O N S I N L A N D + W A T E R
A I D S N E T W O R K
U W - W H I T E W A T E R
W O M E N I N B U S I N E S S
I O W A C O U N T Y C O R R E C T I O N S
B O Y S & G I R L S C L U B
Awards
A C H I E V E M E N T S & A W A R D S
2 0 1 6 R E G I O N A L A D D Y A W A R D
American Advertising Awards / Minneapolis, Minn. / April 2016
2 0 1 7 C H I C A G O E M M Y ® N O M I N A T I O N - I N T E R A C T I V I T Y
NATAS / Chicago, Ill. / October 2017
Shana Neuberger
Sr. Director of Business Development
American Heart Association
“As a PR professional myself, I have often
been in awe of her raw talent and creativity.
Mariah’s talents not only lie in marketing
though. She is also an extremely well-spoken
individual and an extraordinary role model.”
715 965 0466
shanapawlowicz@gmail.com
Jodi Lyon-Grams
Video Producer/Journalist
“Dedicated, smart, innovative and focused.
That’s Mariah Haberman. You won’t find
anyone who puts in more hours long after
everyone else has gone home for the day.
She’s a true collaborator and leader.”
262 623 7294
lyonjodi@yahoo.com
Chad Diedrick
Producer
GMR Marketing
“Regardless of the situation, stress, deadlines,
client or company demands, Mariah comes to
work with a smile on her face and an energy
that’s infectious. She’s truly one of the people
I miss working with.”
920 544 6373
ccdied@gmail.com
4 0 U N D E R 4 0
InBusiness Magazine / Madison, Wis. / March 2015
2 0 1 5 A D D Y A W A R D
American Advertising Awards / Madison, Wis. / February 2015
