1. P.L.A
Productions
"Hit the Deal"
mobile application
Athina Karakosta
Eirini Martaki
Maria Loufardaki
Pari Georgiou
Linda Mata

2. The Problem
● Shopping Day! Which are the
offers available next to me right
now?
● How can I get informed about the new offers
that interest me?
● How can I purchase my offer without being
in a hurry and without having trouble with
banks?

3. Elevator Pitch
"Hit the Deal"
ALL deal sites in ONE mobile application,
by checking in, or choosing specific locations,
gender, interests or browsing by product
categories, you can DIRECTLY purchase the
product or service you wish JUST by charging
your new "Hit the Deal" credit card.

4. "Hit the Deal" means...
● free mobile application
● gathered offers from many deal sites
● direct and instant purchase
● permanent submission of your credit card's
passwords
● payment via the credit card just with one click

5. Making the difference
● easy access and purchase
● check-in ability to view the offers that are close
● personalisation (location(s), gender, age, interests),
categories, and option to receive notifications
● gamification - finding and earning deals through
games
● solution of payment problem - instant purchase by
credit card

6. Gamification In Deals
GAME #1
Crosswords/Puzzles -
Find the hidden brand's name
and see/earn the deals

7. Gamification In Deals
GAME #2: Quizzes with questions about:
SPORTS MOVIES FASHION COOKING
by which you can earn some offers revelant to the topic of the game

8. Global Competitors
Competitor 1
GOOGLE OFFERS
● location service
● personalized offers
● free
Difference
● Only in US
● Only for Androids
● Needs printing

9. Global Competitors
Competitor 2
DEALS IN NEW YORK
● application
● gathering of offers
Difference
● No personalization
● No location service
● Only in New York
● No purchase via the application

10. Competitors in Greece
Competitor 1
SKROUTZ.GR
● The most popular offers' site
● Includes many offers by different shops
Difference
● No personalisation
Not easy payment
●

11. Competitors in Greece
Competitor 2
SOBY.GR
● One of the most popular sites
● Includes all deals by deal sites
Difference
● Not a mobile application
● Not easy payment

12. Competitors in Greece
Competitor 3
SPLOONG
● application
● location service
● companies - first 3 months free
● customers - free
Difference
● No target
● Each company independently makes an offer
● Can't purchase by mobile, only information

13. Competitors in Greece
Competitor 4
FWEEBI.GR
● only for popular brands
● choose location
● free
Difference
● No personalisation
● Not easy payment

14. Competitors in Greece
Competitor 5
RICARDO.GR
● Bidding
● Sale your own things
● Free
Difference
● No personalisation
● Not easy payment
● Not all - able to bid

15. Product Comparison
Globally
GOOGLE OFFERS DEALS IN NEW YORK HIT THE DEAL
EASY USE YES NO YES
GAMIFICATION NO NO YES
PERSONA- YES NO YES
LISATION
PURCHASE YES YES YES
REFERS TO costumers costumers deal sites
companies deal sites costumers
companies
AVAILABILITY FREE FREE FREE

16. Product Comparison for
Greece
SKROUTZ. SOBY.GR SPLOONG FWEEBI RICARDO HIT THE DEAL
GR
EASY USE YES NO NO YES YES YES
GAMIFICATION NO NO NO NO NO YES
PERSONA- categories categories location location categories location
LISATION barcode location price check in
shops browser
categories
PURCHASE YES YES NO NO YES YES
paypal contact with credit card
the
salesman
REFERS TO deal sites deal sites deal sites deal sites costumers deal sites
costumers costumers companies companies costumers
companies
AVAILABILITY FREE FREE companies FREE FREE FREE
pay, not
customers

17. Where do we place ourselves
easy payment
HIT THE
DEAL
SKROUTZ.
GR
DEALS IN GOOGLE
NEW YORK SOBY.GR OFFERS
mass pesonalisation
offers of offers
RICARDO.
GR
FWEEBI.GR SPLOONG
Info - Not Sale

18. That was our "Hit the Deal" application