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COMMUNICATION
      PLAN 
SUMMER ABROAD RECRUITMENT
FLOW


 GOALS	
     TARGET	
     CHANNELS	
     MESSAGE	
  
GOALS
GOALS
•  65 GCDP RE between JUN and AUG
•  45 RA
•  50 DELEGATES in OPS
•  300 SUBSCRIPTIONS
*we’ve already 25 raises
TARGET
PRODUCTS
        CONNECTION EDUCATION
SBE, FCSH, ISEGI, FD, UAL, INST. PIAGET
                   
     CONNECTION NGO MANAGEMENT
                FCT
                   

        CONNECTION HIV & HEALTH
          FCM, ESSEM, ENSP	
  
CHANNELS
GOALS
                          Y2B

                MEDIA
WEB



       SOCIAL            UNIV
       MEDIA
SOCIAL MEDIA (facebook/youtube)
Week 1: Travel – Cases presentation / Information
about the countries, interaction

Week 2: - Live – Cultural shock, funny stories

Week 3 - Learn – Participants quotes, challenges
and learning points
MESSAGE
I HAD THE
EXPERIENCE OF
   MY LIFE
MESSAGE
-Showcase the experience of many lives

-Prove the potential of an international
volunteering experience to change lives

-Value our projects, countries and impact
(differential)
Connection Education -Key-messages
Benefits:
•  Improve communication and “knowledge passage” skills
•  Cross-generational learning through interaction with children and
   teenagers
•  Develop yourself through others development
Projects: 6 weeks: Teach english in public schools; Cross-cultural education;
Youth empowerment
Countries: Brazil: diversity, happiness, nature, economic growth, broken
education system, unequal society, big AIESEC projects with many trainees
India: Totally different culture, traditions, nature, food, castas system, broken
education system, unequal society, big AIESEC projects with many trainees
Poland: History, natural beauty, warm people, still Europe
Costs: AIESEC fee, tickets (800euros to Brazil/650euros to India)
Cost of life in Lisbon x Cost of life in other country
Cost of life in brazilian cities: http://www.custodevida.com.br/
India: 50 rupias-1 dolar; 20 rupias a bottle of water
Connection NGO Management
Key-messages
Benefits:
•  Apply your academic knowledge in a pratical way within social
    organizations
•  Learn about social entrepreneurship and new methods to solve glocal
    issues
•  Develop your innovation of processes’ capacity
Projects: 6 to 12 weeks: Managing projects; fund-rasing; marketing and
finances consulting; community interaction
Countries: Brazil: diversity, happiness, nature, economic growth, broken
education system, unequal society, big AIESEC projects with many trainees
India: Totally different culture, traditions, nature, food, castas system, broken
education system, unequal society, big AIESEC projects with many trainees
Costs: AIESEC fee, tickets (800euros to Brazil/650euros to India)
Cost of life in Lisbon x Cost of life in other country
Cost of life in brazilian cities: http://www.custodevida.com.br/
India: 50 rupias-1 dolar; 20 rupias a bottle of water
Connection HIV and Health
Key-messages
Benefits:
•  Know more about community health
•  Develop sensibility and social skills through humanitarian work
•  Know more about projects in extreme realities
Projects: Community health education, join social projects based on
HIV care, support about medical processes and health care.
Countries: Mozambique;
Simplicity, warm people, nature, extreme life conditions, people that
really need help.
Costs: Life-cost in these countries in general is very low. Tickets: 650
euros
SELECTION
FLOW

                                             GROUP	
                             REWVIEW	
  
SUBSCRIPTION	
     INFO	
  SESSION	
                       ENGLISH	
  TEST	
  
                                            DYNAMICS	
                            BOARD	
  




                                          OPS
                                         May 18, 19
INVESTMENT
u  Language Test – 10€
u  Administrative Fee – 20€ (before the OPS)
u  OPS – 25€ (before the OPS)
u  Internship Fee – 100€ (GCDP)
                                     To be paied
                                                                     until 1 week
u  Deposit (Caução) – 75€        (reimbursed after they come back)
 after the OPS
LET’S PROVIDE 
LIFE-CHANGING
  EXPERIENCES!

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Summer Abroad Recruitment Communication Plan

  • 1.
  • 2. COMMUNICATION PLAN SUMMER ABROAD RECRUITMENT
  • 3. FLOW GOALS   TARGET   CHANNELS   MESSAGE  
  • 5. GOALS •  65 GCDP RE between JUN and AUG •  45 RA •  50 DELEGATES in OPS •  300 SUBSCRIPTIONS *we’ve already 25 raises
  • 7.
  • 8. PRODUCTS CONNECTION EDUCATION SBE, FCSH, ISEGI, FD, UAL, INST. PIAGET CONNECTION NGO MANAGEMENT FCT CONNECTION HIV & HEALTH FCM, ESSEM, ENSP  
  • 10. GOALS Y2B MEDIA WEB SOCIAL UNIV MEDIA
  • 11.
  • 12. SOCIAL MEDIA (facebook/youtube) Week 1: Travel – Cases presentation / Information about the countries, interaction Week 2: - Live – Cultural shock, funny stories Week 3 - Learn – Participants quotes, challenges and learning points
  • 14. I HAD THE EXPERIENCE OF MY LIFE
  • 15. MESSAGE -Showcase the experience of many lives -Prove the potential of an international volunteering experience to change lives -Value our projects, countries and impact (differential)
  • 16. Connection Education -Key-messages Benefits: •  Improve communication and “knowledge passage” skills •  Cross-generational learning through interaction with children and teenagers •  Develop yourself through others development Projects: 6 weeks: Teach english in public schools; Cross-cultural education; Youth empowerment Countries: Brazil: diversity, happiness, nature, economic growth, broken education system, unequal society, big AIESEC projects with many trainees India: Totally different culture, traditions, nature, food, castas system, broken education system, unequal society, big AIESEC projects with many trainees Poland: History, natural beauty, warm people, still Europe Costs: AIESEC fee, tickets (800euros to Brazil/650euros to India) Cost of life in Lisbon x Cost of life in other country Cost of life in brazilian cities: http://www.custodevida.com.br/ India: 50 rupias-1 dolar; 20 rupias a bottle of water
  • 17. Connection NGO Management Key-messages Benefits: •  Apply your academic knowledge in a pratical way within social organizations •  Learn about social entrepreneurship and new methods to solve glocal issues •  Develop your innovation of processes’ capacity Projects: 6 to 12 weeks: Managing projects; fund-rasing; marketing and finances consulting; community interaction Countries: Brazil: diversity, happiness, nature, economic growth, broken education system, unequal society, big AIESEC projects with many trainees India: Totally different culture, traditions, nature, food, castas system, broken education system, unequal society, big AIESEC projects with many trainees Costs: AIESEC fee, tickets (800euros to Brazil/650euros to India) Cost of life in Lisbon x Cost of life in other country Cost of life in brazilian cities: http://www.custodevida.com.br/ India: 50 rupias-1 dolar; 20 rupias a bottle of water
  • 18. Connection HIV and Health Key-messages Benefits: •  Know more about community health •  Develop sensibility and social skills through humanitarian work •  Know more about projects in extreme realities Projects: Community health education, join social projects based on HIV care, support about medical processes and health care. Countries: Mozambique; Simplicity, warm people, nature, extreme life conditions, people that really need help. Costs: Life-cost in these countries in general is very low. Tickets: 650 euros
  • 20. FLOW GROUP   REWVIEW   SUBSCRIPTION   INFO  SESSION   ENGLISH  TEST   DYNAMICS   BOARD   OPS May 18, 19
  • 21. INVESTMENT u  Language Test – 10€ u  Administrative Fee – 20€ (before the OPS) u  OPS – 25€ (before the OPS) u  Internship Fee – 100€ (GCDP) To be paied until 1 week u  Deposit (Caução) – 75€ (reimbursed after they come back) after the OPS