1.
Build and Brand your
own ’Search &
Selectable’ Social
Media Resume

2.
Copenhagen,
Denmark
Web entrepreneur & -business developer
• 20 years as online professional
Self employed
• Investor, CompanYoung
• Board member, Danish Association of
Entrepreneurs
• Owner, web consulting company
Employee:
• Digital senior consultant
• Director at MatchWork.com, a jobboard
software vendor
PRESENTER

3.
Bits and pieces of a TRADITIONAL CV
Bla bla History bla bla bla Boring bla
bla exageration bla bla bla what I
believe you want to read bla bla

4.
Bits and pieces from a SOCIAL CV
Linkedin
Who does she know?
Who endorses her?
What is she
capable of?
What is of interest
to her?
What does she look like?
- And what does she watch?
What is she
working on
(right now)
- Who follows
her and who
does she
follow?

5.
WHY A SOCIAL CV?
1. Be in Charge
2. Convince
3. Take Control
4. Empower yourself
5. Help recruiters
6. Become a valued Employee

6.
1. Take charge of your digital presence
– When recruiters google your name
(and they do!) – make sure they find,
what you want them to find.

7.
Why a Social CV?
2. Be a more convincing candidate
– Main issues for recruiters:
”Can I trust this person?”
A social CV not only tells about your skills,
it shows how you actually use them

8.
Why a Social CV?
3. Be in control of your next career move
– Networking and unsolicited applications
are effective in approaching jobs
and companies you want to work for.
A social CV is the perfect landing page for
your personal branding- and marketing campaign.

9.
Why a Social CV?
4. Empower yourself!
Social media potentially has 6 times ”hiring”power:
• 90% of people trust peer recommendations
Linkedin recommendations, sharing or retweeting your
words and work are all forms of peer recommendations.
• 14% trust advertising
Your career marketing documents (CV, cover letter)
are your “advertising” (you speaking about yourself)

10.
Why a Social CV?
5. Solve a time consuming recruiment challenge
• ”What motivates you”?
– A question asked by all recruiters
– Why? Because motivation potentially
means 40% higher performance
– Capabilities are easily assessed, motivation isn’t
• If you have taken your time to build a social CV – per default,
you ARE motivated

11.
Why a Social CV?
6. Be a more valued employee
• Even when you are NOT looking for a new job, a
social CV empowers you:
• Your employer benefits from your social
presence - putting you in a stronger position
to negotiate salary and benefits

12.
Why a Social CV?
• For you:
Eventually – your social CV can be
the gateway to the work or job of you dreams
at a company that matches
your core values
• For the workplace:
We KNOW you are motivated,
all we have to do now is
to review your capabilities

13.
It’s a win-win: You get your dream job
– the company gets a dream employee
A good friend was using LinkedIn…. (and)
had populated her profile fully.
She noticed one day that
a job ad had popped up… which actually
happened to be her perfect job utilising all of
her skills…. She got the job, with
both parties being over the moon
at finding each other.
A good friend was using LinkedIn…. (and)
had populated her profile fully.
She noticed one day that
a job ad had popped up… which actually
happened to be her perfect job utilising all of
her skills…. She got the job, with
both parties being over the moon
at finding each other.

14.
Steps to build your social CV:
1. YOU
2. Define your TARGET AUDIENCE
3. Set your OBJECTIVES
4. Build your MEDIA platform
5. GROW

15.
YOU!
Know yourself to grow yourself
- Where are you going
- What do you believe in
- What do you offer

16.
Know yourself to grow yourself
Logical Levels of change, read more: changesworkblog.com

17.
1. Vision
Where are you going?
Where do you want to go?
• A clear and concise vision helps you
keep focus, ie.
• You spent your time effectively
• Your audience understands what YOU want
• Ultimately helps you achieve your goals

18.
 Specific
 Measurable
 Attractive
 Realistic
 Timed
Make your vision

19.
2. Identity
Who are you, professionally?
• Who you are, or who you achieve to be,
is the core in your social CV
• Your professional identity is what recruiters are
looking for.
– Search is the process that brings the recruiters
to what they are looking for

20.
2. Your professionel identity
–is based on your CV
–But is more than just a job title
–may include your personality
–can be described in a sentence

21.
3. Values and beliefs
What is important to you?
• Regard your values as a GPS - when you
wander off the path or lose direction
- they bring you back on track.
• When you are fully clear on your values,
you attract to you people of like mind.

22.
Values and beliefs
• The core values are those values you hold which form
the foundation on which you
perform, work and conduct yourself
 What is MOST important to you in your work life?

23.
Capabilities
What can you do?
• Your skills are what recruiters are searching for
(as in search on Google)
• Being aware of your skills helps you
search optimize your social cv
targeting the work you want!
– Skills and competences are important keywords in
any CV!

24.
Capabilities
• Keep your focus on
– the skills and competences you need
to achieve your vision
– words and expressions as used by recruiters
• What if I don’t have all the skills, I need?
– No Problem!
Just make a plan of how to get them!

25.
Behaviour
How do you behave?
• Your behaviour should reflect your
vision and values.
• If you ’do what you preach’, then you are
trustworthy.
• If not – you are on the wrong track!
– Change your vision or change your behaviour!

26.
Behaviour
• Behaviour is what you actually do
– not what you say you do
In your social CV your behaviour shows in
your
 Profile (picture and resentation text)
 Published content:
 Posts, videos, presentations, comments…
- what you say and do, and how often
 Shares
 Likes

27.
Surroundings
Who, what and where
• Your surroundings should support your
vision and identity
• Social media surroundings are:
– Your connections
– Choice of social networks
– Group memberships
– Your followers and who you follow
Do your
connections
(Linkedin,
Twitter, etc.)
add value to
your vision and
identity?

28.
Define the people you want to build a relation with

29.
Who is your audience?
• Who are you trying to attract?
• Where do they go online?
• What are they looking and searching for?

30.
Think of your audience as people
• When writing, forget statistics such as
• Visitors, Page impressions, Users, clicks…
• Using personas can be helpful in this proces
– A persona is a description of a specific, however
fictive, person.
• Ask yourself, what would interest ”Tom”

31.
Where do your audience go?
• Your target audience are probably
– Recruiters
– Company owners
(Your future employer?)
– People working in the same field as you
(Your future colleagues?)
•

32.
Where do your audience go?
• Do your research to define the media YOUR
audience use online, such as:
– Groups (like on Linkedin)
– Forums
– Communities (social network)
• Have in mind:
– Professional recruiters are (sometimes) first movers,
HR consultants never are….

33.
YOUR OBJECTIVES
How do you want to change and
develop your relationships?

34.
Strategies
• What kind of relation do you want to build
with your target audience?
– Being aware of what relation you want to build
helps you spend your time effectively
– Time is always an issue when working with
social media.

35.
What kind of relation do you want ?
• Moving your
audience from
the outer circle
to the inner
circle
takes time and
ressources.

36.
Define and find your key words
• Keywords are essential
(without keywords – nobody finds you)
• The trick is to ensure that your name pops up, whenever
”your” keywords are searched for
• Which keywords do your target group use?
• Recruiters usually search for job title, core skill(s) and geography
(by city name or post code)

37.
Create a list of your key words
• Use keywords and search strings (multiple words)
– Jobtitles
• Current, future, related
– Skills (include synonyms)
• Use the same 10 – 20 keywords in
– Blog title and description
– Posts,
– Your social network profiles
– Tags
Entering
keywords
prepares your
Google
Juice

38.
YOUR MEDIA PLATFORM
Choose the media that suits you
- Your Landing Page
- Your URL-identity
- Build your social CV bit by bit

39.
A Social CV includes:
1. A landing page
– With a personalised URL (your-full-name)
1. Content
– Text, keywords, links, pictures
1. Feeds
– From all of your media
– From like minded media

40.
SUGGESTION* for a Social Media
CV*) Northern Europe and UK markets.
PHASE 1
• Your Linkedin profile is your
landing page
• Make it content reach;
– Picture
– Endorsements
– Portfolio (3 links)
– Reading list (Amazon)
– Group Memberships
• Feed Twitter updates
• Feed from your social
networks

41.
Suggestion for a
Social Media CV
platform, Phase 2
For the more experienced
•Make your blog your
”landing page” (home page)
•Retweet, like and comment
from a social network
•Become a contributing member in
one/ more social networks
•Feed your blog posts into your linkedin
profile
•Link to your media on your blog
•Link to likewise media on your blog

42.
Make Google juice: Syndicate and
link
• Widgets are your new best friends
– Find them on your blogs dashboard
• Syndicate
– Share information across your media
– Integrate data from other sites/ networks
• Link to sites and social networks you relate to
– Size matters
– Relevance matters Feeding and linking
activates Google Juice

43.
GROW
Measure & maximise:
What impact do you make?
How visible are you?

44.
If you have 1 hour to spend…
PRODUCE: 40 min.
• Produce content
– Use your key words IN
content
• Present content
– Use tags (key words)
• Make a content summary
– Blog post
• Use categories and tags
SPREAD THE WORD: 20 min.
• Spread the word
– Tweet
– Linkedin update
• Ask for feedback
• Refer (link) to your
content when
commenting on posts
– Do it wisely and only when
relevant

45.
Monitor your growth
1. Keep track on Google
– Search on your keywords and
name
2. Linkedin Search
– How many read your profile
– Growth in contacts
2/3. Likes & RT’s
3/4. Website statistics (blog)
– How many finds you?
3/4. Subscribers & Follower

46.
Tools to monitor (and enhance) your growth
1. Customised Google
Search
2. Twitter impact and
influence
3. Cross social media
4. Your social media history
• vizibility.com
• twitalyzer.com
• tweepi.com
• twiangulate.com
• Socialmention.com
• Memolane.com

47.
References, inspiration, examples and ”how
to”
• www.johnlogar.com
Putting together a Simple Social Media Plan
• http://www.thepersonalbrandingblog.com
• http://www.slideshare.net/cferdinandi/resumesm
• http://stacykinney.com
• http://modernejobsoeger.dk (Danish)
• http://mysocialcv.wordpress.com