Presentacion AMDIA RSS
•
3 j'aime•552 vues
Presentacion de Ramiro Sanchez de Reuters NY, sobre RSS como medio publicitario en MKTG2.0
![Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommandé
Contenu connexe
Tendances
Tendances (20)
En vedette
Similaire à Presentacion AMDIA RSS
Similaire à Presentacion AMDIA RSS (20)
Plus de Mariano Amartino
Plus de Mariano Amartino (20)
Dernier
Dernier (20)
Presentacion AMDIA RSS
- 1. How can content syndication help advertisers? Buenos Aires - October 25, 2006
- 4. Direct from the Source 360° of content News Business Investing Politics Technology Entertainment Sports Environment
- 15. Campaign Elements Fully branded home page content module
- 16. Campaign Elements Custom Branded Landing Pages
- 17. Dedicated Video Channel Campaign Elements
- 18. Custom Downloadable Mobile Application Campaign Elements
- 19. Campaign Elements The Reuters Sign
- 20. Source: MediaPost Online All Stars – The Brightest Creative, Marketing and Media Minds 2005 October 2005 Supplement “ MediaVest’s crowning achievement in the digital space over the last year, however, may be its pairing of Diet Coke with Reuters. The agency put forward an ambitious program for a customized newswire . It meant creating an algorithm of sorts to retrieve and display lighter Reuters fare that aligned with the Diet Coke brand. MediaVest coordinated delivery of the Reuters content via and RSS feed, a mobile application, and a ticker-like device for online ads." Quoted from MediaPost’s profile of Scott Witt Group Director-Digital, Coca-Cola City A Unit of Starcom, MediaVest Group Campaign Elements
- 23. Syndicated content constitutes an important source of Reuters traffic Blogs Smaller Specialized Sites RSS Feeds Reuters Video Player Reuters Headline Wizard Tool Special Deals
- 24. How good is to use syndicated content to drive traffic? The Good Targeted The Bad Promiscuity Viral Unknown profile Reliability – Opt in Tracking User Anonymity Easy Unsubscribe
- 25. How does syndicated content manifest itself?
- 26. Fastest growing in uniques among leading news sites Source: Nielsen//NetRatings June 2006. US Only Home/work panel. *Among Financial News & Information Category Washingtonpost.com New York Times USA Today.com ABC News CNN -20% 58% 25% 17% 7% 4% Reuters has 58% growth year over year according to Nielsen//NetRatings June 2006 vs. June 2005 Unique Users (% Change)
- 27. Redesigned Article Page exposes all relevant content for an investor +50% Engagement 1 4 5 3 2
- 28. Campaign Elements Earnings Season Sponsorship Investing Article Page Dedicated Video Channel Investor Update Newsletter Earnings Season Card Earnings Calendar Market Commentary