http://www.socialmediaonlineclasses.com. Learn the four types of online marketing classes and the pros and cons of each for small business owners. Which are budget-friendly? Which are outdated? Which have best curriculum?

1. Online Marketing Courses for Small Business

2. Presented by: Maria Peagler @SM_OnlineClass www. socialmediaonlineclasses .com

5. Pros: + Accredited from established university + Courses available ongoing semester basis + Course grades based on course performance

6. Cons: x Most expensive of all options x Only available at limited dates/times x Marketing instructor’s experience often outdated

7. 2. Certificate-Based Program

8. Pros: + Students get certificate demonstrating completion + Can be credible if from a reputable institution or company

9. Cons: x Online marketing courses usually pricey x Certificate doesn’t prove competency x High instructor turnover x Difficult to evaluate course curriculum & quality

10. 3. Scheduled Online Webinars

11. Pros: + Less expensive than degreed programs + Flexible schedule, often repeated in playback

12. Cons: x Webinar content varies x No marketing curriculum outside of webinar x Online instructors rarely available for questions x Little to no networking among students

13. 4. Self-Paced Classes

14. Pros: + Easiest online marketing course to attend + Most budget-conscious for small business + Offers flexible learning schedule + Can take course anywhere

15. Cons: x Course quality varies from excellent to fair x May not offer well-rounded curriculum x Instructor may not be available for questions

16. Questions to Ask: Who is instructor? What is his/her recent experience? What is curriculum? Who developed curriculum? How long does course last? Are assignments given? Do students have access to instructors? What if I have questions? Can I network with other students?

17. Contact me: Maria Peagler @SM_OnlineClass

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20. Slide Photo Credit Slides 4-6: ozvoldjj on Flickr Slides 7-9: Scott Spiegel on Flickr Slide 10-15: tapasparida on Flickr