Here are 3 potential twitpitches for the products: 1. Nuroa: "Google for apartments - A property search engine that makes finding your next home effortless by allowing users to easily search millions of listings in one place." 2. SigoJoven: "Facebook for the 40+ crowd - A social network designed specifically for users over 40, helping them stay connected to friends and discover content tailored to their interests." 3. Imaste: "Virtual events that drive real business - An online events platform that allows companies to host large-scale interactive conferences and trade shows virtually, helping users network and generate leads just like an in-person event."

1. Do´s & Don´ts
Business Plan

2. About me

3. Civil
engineer

4. Super
manager

5. Real life
entrepreneur

6. erasmus services

8. university job fairs

10. Entrepreneurship
Ability to respond in
real time to
unpredictable realities
What Will Sahlman says...

11. Getting started

12. 7 early signs of failure
Part time commitment
Solo founder or 4+ founders
No technical co-founder
Wrong team composition
Don´t pivot or pivot too often
Don´t listen to customers
Scale without validating the market

13. If you were
investor...

14. Where would you focus?
What is the problem & painkiller?
Make it obvious
Who has it?
Why is your solution:
Making customers Happy
Does it better, different

15. Where would you focus?
What is the problem & painkiller?
What is the product-solution?
Show something tangible
DEMO or PROTOTYPE

16. Where would you focus?
What is the problem & painkiller?
What is the product-solution?
What is the opportunity now?
Who are the customers?
Why would they buy to you?

17. Where would you focus?
What is the problem & painkiller?
What is the product-solution?
What is the opportunity now?
How big is the market?
Is this worth my time?

18. Market size
Bigger is better
Someone else reported it (Forrester, Gartner, mom)
You have some great calculations based on:
Usage metrics & revenue per user
Show astonishing growing TRENDS

19. Some don´ts
Don´t use top-down model
1000 mill internet users
1 % potential audience
10 €/year per account
100 mill € market size
Do use bottom up if needed

20. Where would you focus?
What is the problem & painkiller?
What is the product-solution?
What is the opportunity now?
How big is the market?
Who is the competition?
Why are you better?

21. VCs like unfair
advantages
Big market lead
Experienced team
Superior technology

22. Some don´ts
Tell them you have NO competition
Forget about a relevant competitor
Be unclear about your advantage

23. Where would you focus?
What is the problem & painkiller?
What is the product-solution?
What is the opportunity now?
How big is the market?
Who is the competition?
Who is the team?

24. People that get
VCs HOT:
Techie geeks
Entrepreneurs with exits
Sales guys with customers

25. Start-up success factor
http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2459

26. Where do I
start?

27. Elevator
Pitch
Slides
Simplicity
Pitch
Exec.
Summary
Business
Plan
nº times delivered

28. 1. Market study
market segmentation - customers -
competitors - market size...
2. Strategic plan
business model, pricing, sales,
marketing, operations, RRHH...

29. never go to war without a map

30. 3. Financial plan
numbers, sales forecasts, cash flow
forecasts...

31. not about the
It is
business plan
It is about the
business model

33. “If you can´t describe
your business model in
10 words or less,
you don´t have
a business model”
Guy Kawasaki

34. How do we describe business
models today?

35. ®ARVETICA

36. ®ARVETICA

37. Lean start-ups

38. Iterate & pivot
http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2289

39. Actions before & after Product Market Fit
Rishi Dean (rishi@rishidean.com / www.rishidean.com)

40. Key product-market fit question
“How would you feel if you could
no longer use the Product?”

41. Invest heavily in marketing
once PMF has been achieved

42. Internet
Bubble
1999

43. Minimum viable product
http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2295

44. What´s the
value of a BP?

45. BP helps you to:
Disciplined thinking about your idea
Make assumptions - Test them
Detect and mitigate risks
Share ideas with others

46. Getting to plan B
http://ecorner.stanford.edu/authorMaterialInfo.html?mid=2417

47. Final tips

48. Writing tips
Clarity
Concise
Organization
Layout: Graphs - Images - White space
Natural style: Write the way you speak
Positive

49. Content tips
Provide all the relevant facts
Interpret facts for the reader
Conclussions supported by facts
Visual thinking & presentation

50. Do expect to update your
Business plan
a lot!!!!

51. Be a VC
for 1 day

52. What is an elevator pitch?
http://www.youtube.com/watch?v=Tq0tan49rmc

53. http://www.youtube.com/watch?v=R2bLNkCqpuY

54. Steve Jobs presents the ipad
http://www.youtube.com/watch_popup?v=OBhYxj2SvRI&vq=medium#t=73

55. How´d he do?

56. Hungry house pitch
http://www.youtube.com/watch?v=kzcQtXA5Gc8&feature=related

57. Pitching
time

58. Exercise

59. Prepare Twitpitches (should be oriented to investors, not customers
– not a logo but hint as to a compelling opportunity; give a sense as to
why it’s the painkiller)
Google: "access to the world's information in one click“
lefora.com: “Forums made easy—it's like blogger for forums.
SigoJoven: “Facebook for people over 40 years old.”
Nuroa: “Google for apartments” or “a property search engine that . . . .”
Imaste: “Virtual events that deliver real results”
Product-Market Fit
Why is your product a painkiller?
How large is the market in euros and in number of people?
Why do you have the right team to execute well?
!
What milestones have you hit?