Dealer handbook

Dealer Handbook© YikeBike Ltd 2013

contents
Disclaimer: This document is a working handbook for dealer candidates. The information is
intended for the selection of right partners for YikeBike. Products and services described within this
handbook may vary without notice.
© YikeBike Ltd 2013
introduction
story
mission
values
our business
YikeBike HQ
world presence
YikeBike models
specifications
YikeBike ® colours
partnership
partnership structure
appointment process
partner application form
frequently asked questions

introduction
Thank you for your contact and interest in the
YikeBike.
We are very interested in developing a distribution
network in several regions but are also conscious
that we must find partners who are both capable
and willing to develop the market in the direction we
want to pursue.
It is important for us to learn about your business
and business capabilities and how you would intend
to market the YikeBike via our Application Form.
Of most importance to us is a high level of customer
support. As part of this we require that partners are
capable of technical service in their region.
We are looking for partners with a good understanding
of emerging technology and niche market trends.
We have a unique product and our customers are
unique and we need to nurture that uniqueness.
The purpose of this handbook is to introduce you to the
YikeBike Partner world and understand the expectations
we have.
Maria Kay
International Business Manager
YikeBike Ltd.

mission
URBAN FREEDOM
Our big hairy goal which is crazy is that we have created something that could become the most commonly
owned transport item in the world.

story
The world’s smallest folding electric bike
Launched into production in 2010, the YikeBike is officially the smallest and lightest folding electric bike in the world. It’s
the ultimate urban freedom transport machine. When folded, the YikeBike can be carried like a briefcase or over your
shoulder, and can be safely stored beside your desk or in your apartment. With an effortless unfold in less than 20
seconds and with the current specifications, you can be travelling at a speed of 23 km/ h for a distance up to 14 km on
a single charge, and then recharge it to keep going further.
The YikeBike redefines the travel options you have in any urban situation; it’s a pleasure to ride and a real head turner.
Here is a video that enlightens the YikeBike Story.
Did you know that:
Since its creation, the YikeBike has received numerous international accolades. Most notably,
YikeBike was ranked 15th among the 50 Best inventions by Time Magazine. It was also listed among WIPO’s most
notable inventions next to the likes of BlackBerry, Google, MagneticResonance Imaging (MRI), SpaceShip One, Viagra,
and an anti-HIV vaccine. The YikeBike was also enshrined in The 2011 Guinness Book of World Records as the
lightest and smallest compact electric bike in the world.

values
We value the way we do business.
Our concept for doing business is supported by
the following values:
• Be fair
• Respect the individual
• Open Communication
• Encourage each partnership
• Keep your promises
• Share your Knowledge
We endeavour to treat all our partners equally
and we endeavour to have your respect in the
decisions we make in running our business. We
try and focus on the needs of each individual
market.

our business
The heart of our business is the
continuing support we give our
partners and our customers.
We have created a unique brand
and a unique product.
The key to maintaining our success is
that we work very hard at it.
YikeBike Ltd. manufactures the
YikeBike ® as well as genuine parts
and accessories.
Portability
Usability
Visibility
Presence
Inspiration
Design
Reliability
Stability

YikeBike HQ
We are based in Christchurch, New Zealand. YikeBike Ltd. holds all the rights to the brand and manages
agreements with all partners.
YikeBike develops and manufactures the smallest, lightest, folding electric bikes in the world. The result of
five years of research and development, YikeBike combines exceptional performance, design and safety
with economy, convenience and portability.
YikeBike is backed by the two largest venture capital firms in New Zealand, Pioneer Capital Partners and
K1W1, and the New Zealand Foundation for Research, Science and Technology.
PO Box 42111,
Christchurch 8024
New Zealand

NZ Phone: +64 (0) 3 669 2401 US
Phone: +1 (650) 488-7780
Web: yikebike.com
FaceBook: facebook.com/yikebike

world presence
We have developed a network of partners in the 40 countries:
Australia Austria Bahrain Belgium Brazil Canada Chile China Colombia Czech
Republic France Germany Hong Kong Hungary Israel Italy Japan Kuwait Lithuania
Malaysia Mexico Netherlands New Zealand Norway Panama Poland Portugal
Republic of Korea Russian Federation Singapore Spain Sweden Switzerland Taiwan
Thailand UAE USA Ukraine United Kingdom Venezuela Vietnam

YikeBike® models

YikeBike® carbon model
Standard colour

YikeBike® synergy model
© YikeBike Ltd 2013Note: frame colour option is extra
Standard colour

YikeBike® fusion model
© YikeBike Ltd 2013Note: frame colour option is extra
Standard colour

specifications
Drive Electric brushless DC motor
Brakes Electric anti-skid, regenerative
Battery Lithium Manganese
► 1h 30 mins min recharge with optional fast charger
► 4 hours recharge with standard desktop charger
Speed 23 km/hr (14.3 m/hr)
Power 450 Watts
Lights Hi-vis built-in LED
Range ► 14 Km (8.7 miles)
► 28 Km (17 miles) with 1 additional battery pack
Fold size Compact 43 litres
Fold time 15-20 seconds
Height limits Over 162 cm (5 foot 4 inches) and under 193 cm (6 foot 4 inches)
Wheels Pneumatic – 20” front and 8” back
Weight limit 100Kg (220 lbs)

YikeBike® carbon model © YikeBike Ltd 2013

YikeBike ® synergy model © YikeBike Ltd 2013

YikeBike® fusion model © YikeBike Ltd 2013

YikeBike ® colours
All YikeBike models have a 6 colour option. The frame and rim will be painted as per photo.

YikeBike box
Each YikeBike box comes standard with:
• YikeBike
• Desktop Charger
• Shoulder Strap
• Toolkit
• Manual

YikeBike partnership

partnership
All partners are initially
required to purchase a
minimum of 3 bikes.
We recommend one of each
model plus a third of your
preference to be used as a
permanent demo bike.
You will want the other two
on hand to be able to fulfil
immediate orders.
Outline of current partner
expectations:
• We expect partners to start with a minimum of 3 YikeBike - New Partner
Package.
• We expect partners to stock a minimum of 3 YikeBikes at all times (this is
because there will be 3 models in 2013).
• We expect new partners to commit to a minimum purchase of 12 YikeBikes
per calendar year (Initial 3 plus 3 every 4 months).
• Your discount pricing for each calendar year will be based on the sales volume
of the previous year.
• We expect partners to stock spare parts for immediate service of YikeBikes
- warranty parts will be replaced by YikeBike free of charge.
• Partnership will be automatically renewed for the following year if minimum
quantities are fulfilled.
• We expect partners to have good Social Media presence in line with YikeBike
guidelines . We will set you up with a dedicated Facebook Page and we are
hoping to be able to help with a dedicated website in line with our branding
guidelines.
• We will provide Marketing Material set up which can be personalized to your
business and printed locally valued at US$5,500.
• We will provide dedicated promo videos.

inspiration

partnership cont.
What can you expect from us?
We want our partners to feel like that their YikeBike Partnership is a
strong long-term relationship.
Your Success is our Success!
We will give you all the tools necessary to market the YikeBike in
your specific market.
• Dedicated Contact Page
• Facebook Page
• Marketing Material
• Service Training Tools
• Videos
• Dedicated Partner Website
• Partner Forum
• Branding Guidelines
We like to think that all our Partners form a Global Partnership
where everyone shares information, ideas and experiences.

portability

evaluation period
The evaluation minimum period on all MoUs –
(Memorandums of Understanding) is 1 year. To
qualify as an Authorize YikeBike partner a minimum
quantity of 12 YikeBikes has to be purchased within
the evaluation period. If at the end of the evaluation
period the partner has not been able to meet the criteria,
YikeBike has the right to cancel the partnership.
pricing
Standard commercial pricing is provided separately, and
is subject to change without notice.
All prices are quoted in USD and are exclusive of
shipping costs, VAT and import taxes.
payment terms
• 100% on estimate confirmation (for lead times
less than 8 weeks)
• or, 50% on order and 50% before shipment (more
than 20 units and lead times greater than 8
weeks.
shipping
standard shipping quotes are CFR – sea freight, air
freight or courier shipping. Unless otherwise stated all
shipping prices are exclusive of duty, Vat or any landing
charges.
We have created distribution centers in the United States
and in Austria (Europe) in order to bring the cost of
shipping down as shipping individual YikeBikes via
courier can be an expensive affair.

visibility

returns
Returns are only possible with prior approval from
maria@yikebike.com and only for unused new units with
complete original packaging. Return shipping and 5%
restock fee to be paid by the partner. Returns are only
accepted within 14 days from receiving the goods.
warranty and servicing
YikeBike offers a 12 month warranty for all parts and
labour. We expect partners to report VIN number to
support@yikebike.com. Approved YikeBike partners are
to buy spare parts stock and YikeBike will replace
warranty parts. Approved YikeBike partners will be
responsible for servicing any YikeBike products brought
in for servicing.
representation and marketing material
Until a signed Approved Partner MOU is in place,
Partners should not represent themselves as official
Authorized YikeBike Partners or advertise YikeBikes for
sale online or in advertising.
YikeBike provides support on Marketing Material via a
DropBox folder. This folder has all material needed by
an official YikeBike Partner to start his/her YikeBike
business.
contact
Maria Kay
International Business Manager
YikeBike Ltd.
maria@yikebike.com

usability

appointment process
You have received this handbook after expressing
interest in distributing the YikeBike.
Our initial contact is generally via email and because of
our location in New Zealand we rely heavily on email
communication.
We ask you to fill out our Partner Application Form
and provided us with a better insight into your business
and how you see our future partnership.
We advise that filling out the application form does not
entitle you to represent YikeBike. We withhold the right
to decline your application at any stage.
In certain countries we have appointed Official Partners
which will manage your partnership with YikeBike.
They will be the suppliers of your stock.
You will not become a YikeBike Partner until you are
officially approved, have signed our MoU -
Memorandum of Understanding and have confirmed
your initial Partner Package.
Once you have been appointed we will send you a
Partner Document - Your success is our Success! so we
can prepare your dedicated contact page and announce
your partnership to our Partner Network and customers.
We aim to have this process finalized to coincide with
the arrival of your Partner Package.
From this moment on you will have access to our
dedicated partner website and you can then start
spreading Urban Freedom!
You will become an Authorized Official Dealer once
the Evaluation period is over and/or you have
achieved a high volume of sales.

With this application form you will help us answer the following questions:
• What can you tell us about your organization and yourself?
• What prompted you to start this project now?
• What experience do you have marketing new products and how will you apply that to YikeBike?
• How will you be evaluating different marketing options?
Please fill in this form which will help us summarize your application with us.
We thank you in advance for your time in filling in the information required!

frequently asked questions
what is the initial investment needed?
Partner packages start at US$5,720 excl. of
shipping, duty and income taxes. We would
estimate the initial immediate investment to
be US$7,000.
how long does the application process take?
The application process can take as little as 7
days. Many of the factors that we rely on are
actually dependent on how quick you are in
providing the information needed and your
confirmation of your Partner Package.
when can I expect a response to my
application?
We endeavour to respond to all distribution
requests within 24 hrs. We will respond to
your application form within 2 working days.
can i have an exclusive partnership?
We do not entertain exclusive partnerships
in certain markets, such as the US and
Europe. We will not allow exclusivity until we
have done some business together and after
a successful evaluation period for both
sides.

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