Building a Global Brand Through Content Marketing & Social Media. OMIG Digital & Inbound Marketing Presentation by, Anthony Quigley, Digital Marketing Institute.

2. Driving Growth
Through Content
Marketing &
Social Media
Anthony Quigley
Founder & Director
@AnthonyQuigley
@dmigroup

4. Growth Challenges
2008 - 2016
• Transition: Training Company to Certification Body
• Reach: How To Drive Global Reach
• Money: (Limited) Budget Management & Maximisation
• Audience: Finding & Engaging With Our Target Market
• Time: (Limited) Resource & Time Management

5. Overcoming Growth
Challenges
Using Digital & Social Media

6. Create and
Share Great
Content

12. Create and Share Great Content

14. Create and Share Great Content

17. HOW STRONG ARE
YOUR DIGITAL
MARKETING SKILLS?
Take our Diagnostic and benchmark
your skills against your colleagues
and the industry
TestYourDigital.com

19. Channels

21. • Create a Compelling Profile:
@username, be on-brand, make your bio count
• Target Potential Customers:
acquire relevant following, be organised, stay alert
• Nurture:
stay on schedule, stay on message, be responsive,
be original
• Make It Easy to Share
clicktotweet, buffer, hootsuite, kingsumo, etc

24. • Optimise Your Profile:
customise your headline, add assets, add contact
details, get recommendations
• Connect & Prospect:
people you know, use advanced search,
understand boolean search, use sales navigator,
be personal
• Engage:
engage with groups, use linkedin pulse, keep your
status up to date

27. • Keep Fans Engaged:
establish a unique and interactive propostion
through content, competitions, surveys
• Target Your Message:
use facebook insights to understand your
audience
• Advertise:
facebook is a very targeted advertising platform

30. • Centre Around Story, Not Sale
• Make it The Best 30 Seconds, Ever!
• Don’t Be Boring and make is Shareable!
• Optimise for Search (Use Tags)
• Educate

32. Key TakeAways
• Create Relevant and Tailored Content In House
• Have Others Create Relevant and Tailored Content for You
• Distribute to Relevant Audiences
• Drive Outreach Efforts to Key Social Influeners
• Depending on industry: Engagement Platform, Not Conversion
Platform – Get Them to a Gate or Into a ReMarketing Campaigns
• Conversion is Nirvana; But Ensure You Have Great Measurement
and Tracking
• Employ Dedicated Resource(s)
• Be Consistent

33. Key Insights
• Founded 2008
• Digital Marketing & Digital Sales, Training &
Certification
• Working With Partners Across 70 Countries
• Driving Digital Thought Leadership
• Most Widely Taught Digital Marketing Syllabus,
Globally
• Working With MNC’s To Define The Digital Sales
Professional