Marketing Management Pepsi Slide Show

Industry and Competitive Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Competitive Review SWOT ,[object Object],Diet Pepsi is one of the leading soft drink manufactures; Diet Pepsi has a variety of flavors to satisfy our customers. Another strength that we possess is that we carry various sizes that are suitable for all occasion; in addition new sweeteners also have broadened the appeal of Diet Pepsi. Diet Pepsi now offer soft drinks with a blend of sugar and no-calorie sweetener, claiming the taste is similar to regular but with half the calories

[object Object],One of the weakness that Diet Pepsi has is that it is lacking creativity, at this point were are not a leader in the soft drink industry and tend to respond creatively only when our competitor launch a new product. Diet Pepsi has the resources to manufacture new products but there strategic implications are not able to survive sometimes or maintain their expected sales forecast.

[object Object],Diet Pepsi has an exceptional reputation within the soft drink industry and is very likely to maintain its status in the future. We believe that we will continue to satisfy out customer and even capitalize on new customers. For a new generation that is so carb conscious we also expect sales of diet soft drinks to surging and some industry analysts say low-cal eventually could take the lead. Innovation has helped, too. Soda companies are mixing out a startling variety of new diet flavors. PepsiCo Inc. alone offers nearly a dozen low-calorie sodas, which account for more than a quarter of the company's business.

[object Object],The main threat to Diet Pepsi is that there are so many diet soft drink on the market, and these manufacture all claim to make there soft drink with the same ingredients as Diet Pepsi which might be. But the fact still remains that it is at times difficult to make our product stand out being that most diet soft drinks are price the same.

Company Vision Statement ,[object Object],[object Object],[object Object]

Company Mission Statement ,[object Object],[object Object],[object Object]

Brand Vision Statement ,[object Object],[object Object],[object Object],[object Object]

Brand Mission Statement ,[object Object],[object Object],[object Object],[object Object]

Marketing Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Marketing Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Target Audience ,[object Object],[object Object],[object Object],[object Object]

Summary of target Customer ,[object Object],[object Object],[object Object]

Customer Need Structure ,[object Object],[object Object],[object Object],[object Object]

Psychographic ,[object Object],[object Object],[object Object]

Geographic Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object]

Demographic Segmentation ,[object Object],[object Object],[object Object],[object Object]

Elements of PR ,[object Object],[object Object]

Campaign Elements ,[object Object],[object Object],[object Object],[object Object]

Pitch Letter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Backgrounder ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

News Release ,[object Object],[object Object],[object Object],[object Object],[object Object]

News Release ,[object Object],[object Object],[object Object],[object Object]

PR Outreach Programs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Media Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object]

Media Strategies ,[object Object],[object Object],[object Object],[object Object]

Different Media Frequency (super bowl, playoffs) Cable food network Television Taxi Public buses Vehicles Internet Billboards Magazines (most popular ones) Newspaper (food category) Print

Consumer Promotion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Business Promotion ,[object Object],[object Object],[object Object]

Marketing Management Pepsi Slide Show

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