Self Service Government: Social Media Tools & Strategy

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Getting Started with Social Media: Strategy & Tools Whether you are involved in an outreach program, establishing an online community, or simply responding to customer requests, social media is gaining ground and acceptance by citizens and internal staff in your organization. Who do you follow and who follows you and why does it matter? This session will provide a step by step framework for beginning users of social media and will also provide some useful tools that you may not yet be aware of to help you formulate your getting started plan. We will also provide some useful information and perspectives on future trends of social media tools. This presentation contains examples of Dutch government social media initiatives. The Self Service Government User Forum's mission is to enhance the visibility to self service government initiatives that are completed, in progress, or just getting off the ground. Our goal is to share information, experience, ideas, strategies and to: (a) connect government organizations with resources to help get projects off the ground, (b) make an informed choice on tools and technologies for self service applications, (c) develop strategies for citizen outreach, on-boarding, and user adoption, (d) set cost savings quantitative goals as well as qualitative metrics for success, (e) measure and report on progress, (f) measure and collect feedback.

Technologie

Getting Started with
Social Media:
Strategy & Tools

By:
Marieke Hensel
Branding Personality

Los Angeles, November 7, 2012

1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

FACEBOOK

• 1 billion on Facebook
•Entertainment

1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

TWITTER

•Real time
•Connecting based on
interests
•Post often

1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

YOUTUBE

• The 2nd largest search
engine in the world
•Entertainment

1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

LINKEDIN

•For Business professionals
•Online resume

1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

PINTEREST

•Mostly women 25-49
•Home décor, weddings,
food, photography & fashion
•2012’s hottest social network

1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

Google Plus

•More male audience
•Facebook made by Google
•More techsavvy audience
•Great SEO benefits

1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

Social Media Revolution

http://www.youtube.com/watch?v=f
pMZbT1tx2o

1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

Who is your audience?

•What is their expected
behavior on Social Media?
•Where are they?

1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

Interests

•What is your audience
interested in?
•Don’t talk only about what
you do

1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

Good Content

•Pictures, Video’s and short
messages
•Create engagement
•Always follow-up

1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

Save time

•Content Calendar
•Social Media Management
System (Hootsuite)
•If this then that

1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

Process

1. Listen
2. Strategy / Plan
3. Participate
4. Respond
5. Listen

1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

Listening

1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

Metrics?

•Online engagement
•Website visitors from social
media
•Filled out forms
•Measure phone calls

1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

How do they find you?

•Social Media Sites, like
Facebook, Twitter, Google
Plus
•Google
•Social Bookmarking Sites
(blogging)

1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

Where do you offer value?

•Facebook Page Custom
Tab
•Landing page on website
•Well designed homepage

1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

Examples

1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

Audience

•Accessibility
•Follow up until they ask you to
stop
•Deliver
•Ask for feedback

1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

Follow up

•Connect on Facebook,
LinkedIn and Twitter
•Keep reaching out…

1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

ANY QUESTIONS?

Thank you for
your time.


Marieke Hensel
1-877-747-3263 www.branding personality.com @bpsocial
Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

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Self Service Government: Social Media Tools & Strategy

1. Getting Started with Social Media: Strategy & Tools By: Marieke Hensel Branding Personality Los Angeles, November 7, 2012 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

2. FACEBOOK • 1 billion on Facebook •Entertainment 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

3. TWITTER •Real time •Connecting based on interests •Post often 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

4. YOUTUBE • The 2nd largest search engine in the world •Entertainment 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

5. LINKEDIN •For Business professionals •Online resume 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

6. PINTEREST •Mostly women 25-49 •Home décor, weddings, food, photography & fashion •2012’s hottest social network 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

7. Google Plus •More male audience •Facebook made by Google •More techsavvy audience •Great SEO benefits 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

8. Social Media Revolution http://www.youtube.com/watch?v=f pMZbT1tx2o 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

9. Who is your audience? •What is their expected behavior on Social Media? •Where are they? 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

10. Interests •What is your audience interested in? •Don’t talk only about what you do 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

11. Good Content •Pictures, Video’s and short messages •Create engagement •Always follow-up 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

12. Save time •Content Calendar •Social Media Management System (Hootsuite) •If this then that 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

13. Process 1. Listen 2. Strategy / Plan 3. Participate 4. Respond 5. Listen 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

14. Listening 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

15. Metrics? •Online engagement •Website visitors from social media •Filled out forms •Measure phone calls 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

16. 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

17. How do they find you? •Social Media Sites, like Facebook, Twitter, Google Plus •Google •Social Bookmarking Sites (blogging) 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

18. Where do you offer value? •Facebook Page Custom Tab •Landing page on website •Well designed homepage 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

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28. Examples 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

29. Audience •Accessibility •Follow up until they ask you to stop •Deliver •Ask for feedback 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

30. Follow up •Connect on Facebook, LinkedIn and Twitter •Keep reaching out… 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

31. ANY QUESTIONS? Thank you for your time.  Marieke Hensel 1-877-747-3263 www.branding personality.com @bpsocial Twitter: @henselfacebook.com/brandingpersonalityLinkedin.com/in/marieke

Notes de l'éditeur

Have a goal, implement & then measure it
Its not about how nice it looks.
Its not about how nice it looks.
Its not about how nice it looks.
Its not about how nice it looks.
Its not about how nice it looks.
Its not about how nice it looks.
Its not about how nice it looks.
Its not about how nice it looks.
Its not about how nice it looks.
Its not about how nice it looks.

Self Service Government: Social Media Tools & Strategy

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