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Twitter, Facebook, Linked In Social Networking and Branding for the Real Estate Professional<br />
Marieke Henselma-ree-ka<br />
Since 1999:Online Marketing<br />
Since 2006:Branding Personality<br />
Branding Personality<br />
Consumer brands +Personal brands<br />
BusinessWiseApril 2007#2 best selling business book on Amazon.co.uk<br />
Newest book - Oct 2009:Social Media Strategiesfor Your Restaurant Business<br />
Today:<br />
How to get listings?How to get houses sold?<br />
Why social media?<br />
Marketing is changing<br />
Not only different marketing channels, …<br />
…it’s a different way of communicating<br />
usesocial media to communicate<br />People<br />Your customers<br />
Connect with your target audience<br />
3,000 people Google “anaheim house”every day<br />
People are still buying a house<br />
People search fora house to buyon the internet<br />
Who are your customers?<br />
What is your ideal client?<br />
How to reach my ideal client?<br />
Q: What is your most important sourceof new customers?<br />
Word-of-mouth<br />
More customers?<br />
More word-of-mouth<br />
Do people know you exists?Do people think of you when they think of “real estate agent Anaheim”?<br />
Did you show them a house before?<br />
Have they experienced what makes youstand out?<br />
Social Media is…<br />
Word-of-mouth on steroids<br />
Feed your customers…<br />
…with positive experiences<br />
Tools<br />
Google Search<br />
Google Maps<br />
Facebook<br />
Users can join groups<br />
Connect with friends<br />
Send them messages<br />
Facebook Page<br />
1.4 million fans<br />
Twitter<br />
Connect with your customer<br />
Listen to customer feedback<br />
LinkedIn<br />
People will find you on LinkedInby your profession<br />
Ask for recommendations<br />
More relevant for commercial realtors<br />
Foursquare<br />
Promote your Open House& new listings<br />
Social media in plain english<br />
Join the conversation<br />
Start the conversation<br />
What’s your story?<br />
Share information<br />
Don’t sell!<br />
Content<br />
Create once<br />
Share as many times possible<br />
Follow up is personal<br />
Listen!<br />
Get them in the door<br />
Stay in contact<br />
Reward loyal customers<br />
Generate new ones!<br />
marieke@hensel.nlTwitter: @henselfacebook.com/henselwww.brandingpersonality.com<br />
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Twitter, Facebook, LinkedIn. Social Networking and Branding for the Real Estate Professional

Twitter, Facebook, LinkedIn. Social Networking and Branding for the Real Estate Professional

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Twitter, Facebook, LinkedIn. Social Networking and Branding for the Real Estate Professional

  1. 1. Twitter, Facebook, Linked In Social Networking and Branding for the Real Estate Professional<br />
  2. 2. Marieke Henselma-ree-ka<br />
  3. 3. Since 1999:Online Marketing<br />
  4. 4. Since 2006:Branding Personality<br />
  5. 5. Branding Personality<br />
  6. 6. Consumer brands +Personal brands<br />
  7. 7. BusinessWiseApril 2007#2 best selling business book on Amazon.co.uk<br />
  8. 8. Newest book - Oct 2009:Social Media Strategiesfor Your Restaurant Business<br />
  9. 9. Today:<br />
  10. 10. How to get listings?How to get houses sold?<br />
  11. 11. Why social media?<br />
  12. 12. Marketing is changing<br />
  13. 13. Not only different marketing channels, …<br />
  14. 14. …it’s a different way of communicating<br />
  15. 15. usesocial media to communicate<br />People<br />Your customers<br />
  16. 16. Connect with your target audience<br />
  17. 17. 3,000 people Google “anaheim house”every day<br />
  18. 18. People are still buying a house<br />
  19. 19. People search fora house to buyon the internet<br />
  20. 20. Who are your customers?<br />
  21. 21. What is your ideal client?<br />
  22. 22. How to reach my ideal client?<br />
  23. 23. Q: What is your most important sourceof new customers?<br />
  24. 24. Word-of-mouth<br />
  25. 25. More customers?<br />
  26. 26. More word-of-mouth<br />
  27. 27. Do people know you exists?Do people think of you when they think of “real estate agent Anaheim”?<br />
  28. 28. Did you show them a house before?<br />
  29. 29. Have they experienced what makes youstand out?<br />
  30. 30. Social Media is…<br />
  31. 31. Word-of-mouth on steroids<br />
  32. 32. Feed your customers…<br />
  33. 33. …with positive experiences<br />
  34. 34. Tools<br />
  35. 35. Google Search<br />
  36. 36.
  37. 37. Google Maps<br />
  38. 38.
  39. 39.
  40. 40. Facebook<br />
  41. 41. Users can join groups<br />
  42. 42. Connect with friends<br />
  43. 43. Send them messages<br />
  44. 44. Facebook Page<br />
  45. 45.
  46. 46. 1.4 million fans<br />
  47. 47. Twitter<br />
  48. 48. Connect with your customer<br />
  49. 49. Listen to customer feedback<br />
  50. 50. LinkedIn<br />
  51. 51. People will find you on LinkedInby your profession<br />
  52. 52. Ask for recommendations<br />
  53. 53. More relevant for commercial realtors<br />
  54. 54. Foursquare<br />
  55. 55. Promote your Open House& new listings<br />
  56. 56.
  57. 57.
  58. 58.
  59. 59.
  60. 60.
  61. 61.
  62. 62. Social media in plain english<br />
  63. 63. Join the conversation<br />
  64. 64. Start the conversation<br />
  65. 65. What’s your story?<br />
  66. 66. Share information<br />
  67. 67. Don’t sell!<br />
  68. 68. Content<br />
  69. 69. Create once<br />
  70. 70. Share as many times possible<br />
  71. 71. Follow up is personal<br />
  72. 72. Listen!<br />
  73. 73. Get them in the door<br />
  74. 74. Stay in contact<br />
  75. 75. Reward loyal customers<br />
  76. 76. Generate new ones!<br />
  77. 77. marieke@hensel.nlTwitter: @henselfacebook.com/henselwww.brandingpersonality.com<br />

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