This document discusses strategies for using social media in businesses. It notes how social media enables communication, connection, collaboration, categorization, collective knowledge, customization, and conversation. It discusses how the digital generation values collaboration, learning, fun, and sharing over work. It also outlines trends in social media like the rise of mobile access and location-based sharing. The document advocates that schools embrace collaboration, networking, and following technological trends to engage digital native students.
21. Todo mundo gera conteúdo valor da
curadoria para selecionar
Web semântica = conectar iinnffoorrmmaaççõõeess eemm
um contexto, para que gerem significado
Tags, preferências/personalização, recomendações
49. A tomada de decisão de possíveis
compradores de educação está,
cada vez mmaaiiss,, ffooccaaddaa nnoo
ambiente digital.
Nino Carvalho, prof. marketing digital