Marije Teerling

19 Abonné

Combining marketing research, ICT and innovation is my main passion. ICT innovations provide new and exciting opportunities for personalized service in a cost-efficient manner. We can build and enhance this mutually reinforcing relationship if we start with a thorough understanding of the customers (businesses or consumers) we serve. I facilitate, support and guide organizations in service delivery and/or service marketing developments. The premise of the mutually reinforcing relationship allows organizations to achieve better value for their customers and themselves. My expertise ensures customer-driven development, effect measurement, and continuous improvements in service delivery.

dienstverlening crm kanaalsturing service kanalenstrategie efficiency bedrijfsleven overheid klantgericht customer insights multichannel marketing uniform klantbeeld social crm value bundles adoption consumer services mobile government multichannel marketing citizens

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Marije Teerling

Présentations

Cross-channel effect of informational websites

Bundled Mobile Services: The Impact on Consumers’ Intention to Adopt

Government Multichannel Marketing: How to seduce citizens to the web channels?

Kanalen in Balans: Sturen van klanten naar het voorkeurskanaal

Introductie Uniform Klantbeeld & Kanaalsturing 02032010

Ken Uw Klant

CRM: Overheid versus bedrijfsleven

Teerling: Het digitale kanaal als brug tussen efficiency en service

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