Recruiting con LinkedIn: come e perché
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Come LinkedIn sta trasformando il panorama del recruiting: un'introduzione alle soluzioni corporate per il dipartimento HR.
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Recruiting con LinkedIn: come e perché
- 1. Recruiting con LinkedIn: come e perché 16 ottobre 2014
- 2. Fabio Rezzoagli Account Executive frezzoagli@linkedin.com LinkedIn Confidential ©2013 All Rights Reserved
- 3. LinkedIn: A global pool of talent 3M+ INDONESIA 2M+ PHILIPPINES 1M+ MALAYSIA 1M+ SINGAPORE 1M+ SAUDI ARABIA 18M+ BRAZIL 100M+ UNITED STATES OF AMERICA 9M+ CANADA 24M+ INDIA 6M+ AUSTRALIA 1M+ NEW ZEALAND 3M+ SOUTH AFRICA 1M+ UNITED ARAB EMIRATES 16M+ UNITED KINGDOM 8M+ FRANCE 7M+ ITALY 2M+ BELGIUM 1M+ DENMARK 3M+ TURKEY 5M+ NETHERLANDS 1M+ SWEDEN 6M+ SPAIN 313M+ Members worldwide +2 New members per second 5M+ CHINA
- 4. 39,000,000 Students and recent graduates 4 Students and recent grads are LinkedIn’s fastest growing demographic 35% of students plan to use LinkedIn as a primary source for their job hunt, up 700% from two years ago Achievers 2012 study
- 5. 5 Top drivers for using personal and professional networks are quite different Source: Mindset Divide Research, TNS, September 2012. Personal Networks Professional Networks Maintain professional identity Make useful contacts Search for opportunities Stay in touch Keep up to date for career Socialize Stay in touch Be entertained Kill time Share content 1 2 3 “Spend Time” “Invest Time” Top 5 reasons people use each network 4 5
- 6. PROFESSIONALS USE LINKEDIN FOR 3 VALUABLE REASONS KNOWLEDGE The definitive professional publishing platform NETWORK We connect the world’s professionals IDENTITY The professional profile of record
- 7. are passive and not looking to move 80% 60% of them are open to opportunity!!
- 8. THE WORLD IS CHANGING FAST… Candidates & Companies More Connectivity More Choice More Channels 1980’s 1990’s 2000’s 2010’s Filing Cabinet Recruiters Offline Database Job Channels Social Media
- 9. SOCIAL MEDIA IS HERE TO STAY, EMBRACING ITS POWER IS THE KEY 57% of the decision to ‘buy’ is now made before any commercial contact with your business
- 10. SOCIAL MEDIA FUNNEL Build Awareness Engage Leads Sell
- 11. SOCIAL MEDIA FUNNEL Build Awareness Engage Leads Hire
- 12. THE BEST RECRUITERS ACT LIKE MARKETERS SOCIAL MEDIA KEEPS THE CONVERSATION GOING 1 …BECAUSE YOU NEED TO NURTURE YOUR AUDIENCE SALES IS ONE-TO-ONE, MARKETING IS ONE-TO-MANY 2
- 13. WE RECOMMEND 3 SIMPLE ACTIONS YOUR FOLLOWERS & YOUR BRAND NURTURE YOUR TARGET AUDIENCES HIRE THE RIGHT TALENTS BUILD ENGAGE RECRUIT
- 14. RECRUIT RELEVANT JOBS RECRUITER ENGAGE CONTENT UPDATES CAREER PAGES YOUR LINKEDIN JOURNEY STARTS HERE BUILD TARGETED MEDIA EMPLOYEE ADS
- 15. YOUR LINKEDIN JOURNEY RECRUIT ENGAGE BUILD
- 16. ACCELERATE FOLLOWER GROWTH Reach out to potential candidates and convert them into followers BUILD TARGETED CAMPAIGNS 300% Follower base increase - Symphony Teleca
- 17. LEVERAGE YOUR EMPLOYEES BUILD EMPLOYEE PROFILE ADS of page views are members looking at members 76% Reach out to your employees network and convert them into followers
- 18. CREATING ‘FOLLOWERS’ WILL FUEL YOUR SUCCESS ? ? ? ? ? ? ? ? ? What good is a post on Facebook if you have no friends? Followers are more likely to recommend your business 2.5 x 78% Followers are 78% more likely to respond to an InMail of members are interested in job opportunities from companies they are following 79%
- 19. YOUR LINKEDIN JOURNEY RECRUIT ENGAGE BUILD
- 20. IMPROVE YOUR FOLLOWER ENGAGEMENT WITH RELEVANT MESSAGING ENGAGE Page visitors see the content that is relevant to them ≤ 400% increases in candidate conversions achievable with targeted content CAREER PAGES IMAGES JOBS VIDEO’S
- 21. KEEP YOUR FOLLOWERS UP TO DATE Your potential audience 300 M Ensure you are always top of mind ENGAGE CONTENT UPDATES Relevant content Encourages likes & shares
- 22. ACCELERATE YOUR ENGAGEMENT REACH uplift in click through rates for updates 25% the usual content traffic 3x Reach a wider audience before you even have them as followers ENGAGE SPONSORED UPDATES
- 23. YOUR LINKEDIN JOURNEY RECRUIT ENGAGE BUILD
- 24. PROMOTE YOUR JOBS TO THE BEST CANDIDATES RECRUIT RELEVANT JOB POSTS Only the most suitable candidates will see your jobs Job posts are a great engagement tool Job visibility can be increased with Sponsored Jobs of members are interested in job opportunities from companies they are following 79%
- 25. PROACTIVELY SOURCE CANDIDATES RECRUIT RECRUITER Get full visibility of profiles Reach out using InMail Workflow and Collaboration tools 78% Followers are 78% more likely to respond to an InMail Increased access to the network
- 26. Followers Ideal flow BUILD, ENGAGE AND RECRUIT FOR SUCCESS RELEVANT JOBS CAREER PAGES TARGETED MEDIA EMPLOYEE ADS RECRUITER CONTENT UPDATES BUILD ENGAGE RECRUIT
- 27. Grazie per aver partecipato! LinkedIn Confidential ©2013 All Rights Reserved