Working With Social APIs - SoMeT12

Social Media APIs

Mario Vasquez

S e nio r I nte r a ctive De ve lo p e r

Thursday, November 8, 12

I h e lp sim p lif y th e co m p le x


What I Do
Developer Designer
CSS
ColdFusion
User Interface
JavaScript
User Experience
Database
Web Trends
Web Standards Prototypes

APIs HTML
CMS


Wh at i s an API?


API
[ A p p l ic a t io n Pr o g r a m m ing I nte r fa ce ]

A library of features that a service provides developers
which gives them access to certain functionality.


Using the API

Your Get my [ call the API ] SoMe
App photos
Service
API
Your [ results you see ] Make it [ here are your photos ]
photos
pretty


Photos From
Flickr


What’s the difference between an API and the code I
can copy from the SoMe service and paste on my website?


What is a widget?

Predeﬁned functionality built and maintained by
the SoMe service


Widgets
An API alternative

Offered by service: Offered by 3rd party:

• Twitter • Instagram
• Facebook • Pinterest
• TripAdvisor • Foursquare


Using a widget

Your SoMe
App Service
API
your
photos


Twitter Widgets

Twitter Timeline:

https://dev.twitter.com/docs/embedded-timelines


Twitter Widgets

Embedable Tweets

https://dev.twitter.com/docs/embedded-tweets


Facebook Widgets

Like Box:

http://developers.facebook.com/docs/reference/plugins/like-box/


Facebook Widgets

Comment Box:

http://developers.facebook.com/docs/reference/plugins/comments/


TripAdvisor

What’s Nearby:

http://www.tripadvisor.com/Widgets-d0


TripAdvisor

Best Of:

http://www.tripadvisor.com/Widgets-d0


What to consider

Wha t to consider


N ot ev e ry se rvice ha s a n A P I


S o m e se r vice s h a ve m ultip le A PI s


A PI s ch a ng e


S e r vice s co m e a nd g o


A n A PI do e sn’t a lwa y s do wh a t y o u
e x p e ct it to


How do you know wh at is possible?


R e se a r ch th e A PI do cum e nta tio n


C o m m unica te with y o ur de ve lo p e r


Plan

Design

Develop

Capabilities

Build


Plan

Design

Capabilities

Develop

Build


Plan

Capabilities

Design

Develop

Build


Wha t makes a g ood id e a?


U nde r st a nd y o ur use r s

• Not all users use social media
• Social media should enhance the current experience


Priva cy will a ffe ct yo ur de cisio ns

• User’s give you permission to gather some of their data


Ke e p it sim ple

• The more complex, the more maintenance
• A simple idea moves faster through the process


Le t’s e xplo re ...


Worki ng with a n AP I is ha rd


The re are tons of A PIs


http://www.programmableweb.com/apis/directory


238 of 7,810 APIs

http://www.programmableweb.com/apis/directory


The y all do it a little diffe re nt


I t ta ke s sp e cia liz e d skills a nd kno wle dg e


API


What you need
to know

API


The im portant parts


Twitter API


Twitter API

ENGAGEMENT

Social CRM
Enterprise clients Traditional Twitter clients
Media Integration Syndication
BUSINESS CONSUMER

Social analytics Social inﬂuence ranking

ANALYTICS

“With our new API guidelines, we're trying to encourage activity in the upper-
left, lower-left and lower right quadrants, and limit certain use cases that occupy
the upper-right quadrant.” - Twitter

https://dev.twitter.com/blog/changes-coming-to-twitter-api


Twitter API

Recent changes

Twitter Shuts Off “Find Friends” Feature For Instagram
- TechCrunch
http://techcrunch.com/2012/07/26/no-api-for-you-twitter-shuts-off-ﬁnd-friends-feature-for-instagram/

“ Consistent with Twitter’s evolving platform efforts,
Tweets will no longer be displayed on LinkedIn... ”
- LinkedIn
http://blog.linkedin.com/2012/06/29/sharing-on-linkedin-twitter/


Twitter API

Recent changes

“ Because of Twitter’s recent enforcement of token
limits, we only have a limited number of tokens available
for Tweetbot for Mac...

...This limit and our desire to continue to support the
app once we sell out is why we’ve priced Tweetbot for
Mac a little higher than we’d like... ”

http://tapbots.com/blog/news/tweetbot-mac


Twitter API

The most common user data

description geo_enabled screen_name
favourites_count lang show_all_inline_media
follow_request_sent listed_count status
following location statuses_count
followers_count name time_zone
friends_count protected url

https://dev.twitter.com/docs/platform-objects/users


Twitter API

Developer display requirements for individual tweets

• Recent changes in their API and guidelines
• Recent changes to their display guidelines

https://dev.twitter.com/terms/display-requirements


Facebook APIs


Facebook APIs

Three APIs to choose from

• REST API (old way)
• Graph API (most common)
• FQL (most powerful)


Facebook APIs

Examples

http://developers.facebook.com/docs/reference/api/


Instagram API


Instagram API

The data available

Users Media Locations
• users/{user-id} • media/{id} • locations/{location-id}
• users/self/feed • media/search • locations/{location-id}/media/recent
• users/{user-id}/media/recent • media/popular • locations/search
• users/self/media/liked
• users/search Likes Subscriptions
• media/{media-id}/likes (GET) • subscriptions (POST) [User]
Relationships • media/{media-id}/likes (POST) • subscriptions (POST) [Tag]
• users/{user-id}/follows • media/{media-id}/likes (DELETE) • subscriptions (POST) [Location]
• users/{user-id}/followed-by • subscriptions (POST) [Geography]
• users/self/requested-by Tags • subscriptions (GET)
• users/{user-id}/relationship (GET) • tags/{tag-name} • subscriptions (DELETE)
• users/{user-id}/relationship (POST) • tags/{tag-name}/media/recent
• tags/search
Comments
• media/{media-id}/comments (GET)
• media/{media-id}/comments (POST)
• media/{media-id}/comments/{comment-id}


Pinterest RSS


Pinterest RSS

Boards from a speciﬁc user

insert your username here

http://pinterest.com/simpleview/feed.rss


Pinterest RSS

Media from a speciﬁc board

insert your username here

http://pinterest.com/simpleview/client-love.rss
insert your board name here


Questions?


Thank You

Mario Vasquez

@_ma riov_


Working With Social APIs - SoMeT12

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