Mari Smith's presentation for ActionCOACH Annual Conference 2010 in Barcelona, Spain. These slides are loaded onto a private link - please only share with your fellow ActionCOACH coaches. Thanks!! :)

1. presents
"Finally! Discover How To Create An Attractive And Active Fan Page For
Your Business That Brings You More Traffic, More Visibility, More Clients, and
Ultimately More Money!"
with

2. To view the Social Media ROI and
Social Media Revolution movies – go
to YouTube
http://www.youtube.com/watch?
v=MNfkYe3MUA0
http://www.youtube.com/watch?
v=sIFYPQjYhv8
See also www.socialnomics.com
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3.  Bubbly Scottish-Canadian!
 Relationship + Internet =
Social Media!
 “The Pied Piper of Facebook”
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8. 1. PEOPLE
 Are you clear on your target market?
 Which social networks do they visit most?
2. OBJECTIVE
 What do you want to accomplish?
3. STRATEGY
 How are you going to achieve your objective(s)?
4. TECHNOLOGY
 What tools should you use?

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11.  Build your email list
 Drive traffic to your blog
 Attract top paying clients
 Increase event registrations
 Get media contacts & attention
 Connect with JV partners
 Establish yourself as a leading
authority
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12.  Be seen everywhere – in all the
right places, right people, right
times.
 One-click visibility.
 YOU are the go-to
person for a very
tight niche.
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15. “To help the world connect &
communicate more effectively.”
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16. ~500 million
active members.
#2 most trafficked site.
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17.  Personal profile
 TOS: one account per person; 5k max friends
 Security – no YOB, cryptic password
 Strategy – just personal or both personal/
professional?
 Friending policy
 Friend Lists
 Privacy settings
 Content & engagement strategies
 Tools – HootSuite, Selective Tweets
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18.  Photos
 Videos
 Events
 Live and virtual
 3rd Party Apps
 Networked Blogs
 Profile HTML and/or Extended Info
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19.  Groups
 Open, Closed, Secret
BUT:
 Can’t add custom content
 Can’t message past 5k members
 Posts not indexed on Google
 Content doesn’t go in the stream (News Feed)
 Groups are “so 2008”
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20. Fan Page
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21.  Unlimited fans
 Brands with 5M+ fans:
 Content indexed on Google
 Add custom content, rich media
 Seamless branding
 Posts go into the stream
 250M users/day online ~1hr/day
 Highly engaged audience
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22.  Objective
1. DESIGN Strategy
2. CONTENT Strategy
3. PROMOTION Strategy
4. ENGAGEMENT Strategy
5. CONVERSION Strategy
6. SCALABILITY Strategy
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25. Coach Eva: “As a result of
taking Mari’s training, I
generated $19,000 directly
from my Facebook group. I
now earn in ONE WEEK what I
earned in one month.”
$19,000 in
one week!
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27. 1. COMMUNITY
 Build a quality network
2. CONTENT
 Produce quality posts
3. CONSISTENCY
 Frequency, brand, and experience
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28. 4. CARING
 Genuine, authentic, passionate, caring
5. CONVERSATION
 Engage, engage, engage!
6. CONVERSION
 Turn them into paying clients!
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29. Proactively BUILD your following
with these Twitter tools:
 www.Twellow.com
 www.Tweepml.org
 www.Listorious.com
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30.  Where to source:
 Blog posts
 Articles
 Podcasts
 Video
 Photos
 Interviews - Transcribe
 Repurpose
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31.  What to post:
 Short, easily applied tips
 Questions
 Invitation to ask Questions
 How-to tutorials
 Polls
 Quotes
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32.  OtherPeople’s Content
 Where to source:
 Blog subscriptions
 Ezine subscriptions
 Facebook friend lists
 Twitter lists
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33.  OtherPeople’s Content
 Where to source:
 EzineArticles.com
 Technorati.com
 AllTop.com
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34.  Blogs/websites:
 socialmediaexaminer.com
 smartbrief.com
 mashable.com
 marketingprofs.com
 readwriteweb.com
 chrisbrogan.com
 techcrunch.com
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38. $40,000 in
one week!
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40.  Automate
 Broadcast
 Connect
 Delegate
 Evaluate
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42. Casey Truffo: “Mari! Within 5
hours of the coaching session I
had with you, we received a
request for services from
someone who found us on
Twitter (using the techniques
you shared with us!) Thank you
so much!”
New client within 5 hours!
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43. Lack of a viable (proven) strategy
©2009 Mari Smith -
MariSmith.com
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45. Complete with Mari’s
“Ninja Tricks”
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46. 1. Get big, go viral!
2. Be the #1 go-to person in your
niche!
3. Establish yourself as a thought
leader!
4. Drive a flood of traffic, customers,
sales!
5. Get media attention, JVs, book
deals and more!
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48. Yours today for just $2,795
Today only!
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