SlideShare une entreprise Scribd logo
1  sur  17
@MariSmith BeLive.tv
PREPARATION & GEAR
by Mari Smith
in Partnership with BeLive.tv
1
PART 1 of 4
Facebook LIVE
Video Marketing
Getting Started & Getting the Right Equipment
@MariSmith BeLive.tv
Facebook is moving into digital
television
Facebook Watch is here
Are you ready?
The rise of mobile
Over half of video content
is viewed on mobile
2
Facebook Live Growth
@MariSmith BeLive.tv
THUMB-stopping!!!!
Craft for MAXIMUM SHARES
“OMG, I must share this! Now!”
Mari’s #1 Content Creation Tip
@MariSmith BeLive.tv 4
Video will be a much
bigger driver of what
we’ll do over the
next 2-3 years than
Messenger and
WhatsApp.
~Zuck
FB Q2 2017 Earnings Call
@MariSmith BeLive.tv
Begin with the end in mind
What is your CTA?
Drive business! 
Who is your Live broadcast for?
What audience?
What is the main theme/topic of your broadcast?
Have you mapped out a series?
Do you have your brand elements ready?
Where else will you share your video?
5
Before you start…
@MariSmith BeLive.tv
Visit: www.belive.tv
6
Live demo of BeLive.tv app
@MariSmith BeLive.tv 7
Choose your format
@MariSmith BeLive.tv 8
Create compelling copy
@MariSmith BeLive.tv 9
Add your branding
@MariSmith BeLive.tv
Special iOgrapher.com giveaway!!!
Just COMMENT to enter
I love live!
Prizes
Grand Prize: Mari Smith Live Video Kit
3 Runner Up Prizes: Smartphone Case
Winners drawn at random on Saturday 9/2 at 12pm PT
from all comments
10
WIN PRIZES!!
@MariSmith BeLive.tv 11
Lighting
Portable (mobile)?
Rotolight
Selfie ring light
Studio?
Ring light
Tabletop light
@MariSmith BeLive.tv 12
Microphone
Portable/simple?
Lav/lapel mic
Studio
Mari’s mic:
Heil PR-40 Broadcast Quality Microphone
Heil Microphone Shock Mount
Fine Mesh Metal Screen Microphone Pop Filter
Heil Heavy Duty Mic Boom Arm w/ C-Clamp
Want your mic in frame or not?
Headset/podcast mic vs. boom
@MariSmith BeLive.tv
Laptop/desktop built-in
Webcam
Logitech HD
External DSLR
Canon, Sony, etc.
May need extra gear if your computer doesn’t
have the required driver for your camera
E.g. Black Magic Ultrastudio (Mini) Recorder
13
Camera
@MariSmith BeLive.tv
Smartphone case
Tripod (portable)
14
More gear
@MariSmith BeLive.tv
What’s in your background/backdrop?
Prep:
Hair
Makeup
Accessories
Outfit
Vocal warmup
15
Backdrop, Grooming
@MariSmith BeLive.tv 16
Summary
1. Just do it! Start somewhere… share
your story.
2. Keep it as simple as possible at first.
3. For gear, focus on lighting first, then
audio, then camera.
4. Practice with BeLive.tv in a private
group and/or use testing mode.
@MariSmith BeLive.tv
Video Training Series
17
Facebook: @marismith
Twitter: @marismith
Instagram: @mari_smith
LinkedIn: marismith
Web: marismith.com
Part #1 of 4
PREPARATION & GEAR:
Getting Started & Getting The Right Equipment
Part #2 of 4
CONTENT THAT CONVERTS:
What To Say, and How To Generate Leads & Sales
NEXT:

Contenu connexe

Plus de Mari Smith

Plus de Mari Smith (20)

Facebook LIVE Video Marketing - Part 3 of 4 CONDUCTING INTERVIEWS - with BeLi...
Facebook LIVE Video Marketing - Part 3 of 4 CONDUCTING INTERVIEWS - with BeLi...Facebook LIVE Video Marketing - Part 3 of 4 CONDUCTING INTERVIEWS - with BeLi...
Facebook LIVE Video Marketing - Part 3 of 4 CONDUCTING INTERVIEWS - with BeLi...
 
Mayo Clinic Social Media Network - Winning Facebook Strategies by Mari Smith
Mayo Clinic Social Media Network - Winning Facebook Strategies by Mari SmithMayo Clinic Social Media Network - Winning Facebook Strategies by Mari Smith
Mayo Clinic Social Media Network - Winning Facebook Strategies by Mari Smith
 
Facebook LIVE Video Marketing - Part 2 of 4 CONTENT THAT CONVERTS - with BeLi...
Facebook LIVE Video Marketing - Part 2 of 4 CONTENT THAT CONVERTS - with BeLi...Facebook LIVE Video Marketing - Part 2 of 4 CONTENT THAT CONVERTS - with BeLi...
Facebook LIVE Video Marketing - Part 2 of 4 CONTENT THAT CONVERTS - with BeLi...
 
How To Get Started With Facebook Video Advertising Lesson #3 of 3 - Mari Smit...
How To Get Started With Facebook Video Advertising Lesson #3 of 3 - Mari Smit...How To Get Started With Facebook Video Advertising Lesson #3 of 3 - Mari Smit...
How To Get Started With Facebook Video Advertising Lesson #3 of 3 - Mari Smit...
 
How To Get Started With Facebook Video Advertising Lesson #2 of 3 - Mari Smit...
How To Get Started With Facebook Video Advertising Lesson #2 of 3 - Mari Smit...How To Get Started With Facebook Video Advertising Lesson #2 of 3 - Mari Smit...
How To Get Started With Facebook Video Advertising Lesson #2 of 3 - Mari Smit...
 
How To Get Started With Facebook Video Advertising Lesson #1 of 3 - Mari Smit...
How To Get Started With Facebook Video Advertising Lesson #1 of 3 - Mari Smit...How To Get Started With Facebook Video Advertising Lesson #1 of 3 - Mari Smit...
How To Get Started With Facebook Video Advertising Lesson #1 of 3 - Mari Smit...
 
Winning Facebook Strategies by Mari Smith - #SMSummitIRL
Winning Facebook Strategies by Mari Smith - #SMSummitIRLWinning Facebook Strategies by Mari Smith - #SMSummitIRL
Winning Facebook Strategies by Mari Smith - #SMSummitIRL
 
Facebook Contest Rules - Mari Smith Explains
Facebook Contest Rules - Mari Smith ExplainsFacebook Contest Rules - Mari Smith Explains
Facebook Contest Rules - Mari Smith Explains
 
Facebook Marketing 2017: What To Focus On For Maximum Results by Mari Smith
Facebook Marketing 2017: What To Focus On For Maximum Results by Mari SmithFacebook Marketing 2017: What To Focus On For Maximum Results by Mari Smith
Facebook Marketing 2017: What To Focus On For Maximum Results by Mari Smith
 
Mari Smith's Winning Facebook Formula For Getting Your Videos Seen!
Mari Smith's Winning Facebook Formula For Getting Your Videos Seen!Mari Smith's Winning Facebook Formula For Getting Your Videos Seen!
Mari Smith's Winning Facebook Formula For Getting Your Videos Seen!
 
Facebook Video: How Companies are Succeeding with Videos on Facebook
Facebook Video: How Companies are Succeeding with Videos on FacebookFacebook Video: How Companies are Succeeding with Videos on Facebook
Facebook Video: How Companies are Succeeding with Videos on Facebook
 
Facebook Marketing - What is Hot and What is Not - Mari Smith - Social Media ...
Facebook Marketing - What is Hot and What is Not - Mari Smith - Social Media ...Facebook Marketing - What is Hot and What is Not - Mari Smith - Social Media ...
Facebook Marketing - What is Hot and What is Not - Mari Smith - Social Media ...
 
How To Create Compelling Videos For Facebook + Animoto Tutorial
How To Create Compelling Videos For Facebook + Animoto TutorialHow To Create Compelling Videos For Facebook + Animoto Tutorial
How To Create Compelling Videos For Facebook + Animoto Tutorial
 
Why And How Businesses Are Succeeding With Facebook - Mari Smith
Why And How Businesses Are Succeeding With Facebook - Mari SmithWhy And How Businesses Are Succeeding With Facebook - Mari Smith
Why And How Businesses Are Succeeding With Facebook - Mari Smith
 
How To Improve Your Facebook Marketing: 7 Power Techniques - The Big Social M...
How To Improve Your Facebook Marketing: 7 Power Techniques - The Big Social M...How To Improve Your Facebook Marketing: 7 Power Techniques - The Big Social M...
How To Improve Your Facebook Marketing: 7 Power Techniques - The Big Social M...
 
THE STATE OF FACEBOOK MARKETING: What’s Working And Why
THE STATE OF FACEBOOK MARKETING: What’s Working And WhyTHE STATE OF FACEBOOK MARKETING: What’s Working And Why
THE STATE OF FACEBOOK MARKETING: What’s Working And Why
 
How To Build Powerful, Profitable Relationships on Facebook... and Beyond!
How To Build Powerful, Profitable Relationships on Facebook... and Beyond!How To Build Powerful, Profitable Relationships on Facebook... and Beyond!
How To Build Powerful, Profitable Relationships on Facebook... and Beyond!
 
Profitable Facebook Marketing by Mari Smith - Social Media Marketing World 20...
Profitable Facebook Marketing by Mari Smith - Social Media Marketing World 20...Profitable Facebook Marketing by Mari Smith - Social Media Marketing World 20...
Profitable Facebook Marketing by Mari Smith - Social Media Marketing World 20...
 
Profitable Facebook Marketing - Mari Smith - Latino iConnect
Profitable Facebook Marketing - Mari Smith - Latino iConnectProfitable Facebook Marketing - Mari Smith - Latino iConnect
Profitable Facebook Marketing - Mari Smith - Latino iConnect
 
Social Profit System 2014 - Free Webinar with Mari Smith!
Social Profit System 2014 - Free Webinar with Mari Smith!Social Profit System 2014 - Free Webinar with Mari Smith!
Social Profit System 2014 - Free Webinar with Mari Smith!
 

Dernier

Meet Incall & Out Escort Service in D -9634446618 | #escort Service in GTB Na...
Meet Incall & Out Escort Service in D -9634446618 | #escort Service in GTB Na...Meet Incall & Out Escort Service in D -9634446618 | #escort Service in GTB Na...
Meet Incall & Out Escort Service in D -9634446618 | #escort Service in GTB Na...
Heena Escort Service
 
+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<
+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<
+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<
Health
 
Capstone slidedeck for my capstone final edition.pdf
Capstone slidedeck for my capstone final edition.pdfCapstone slidedeck for my capstone final edition.pdf
Capstone slidedeck for my capstone final edition.pdf
eliklein8
 
💊💊 OBAT PENGGUGUR KANDUNGAN SEMARANG 087776-558899 ABORSI KLINIK SEMARANG
💊💊 OBAT PENGGUGUR KANDUNGAN SEMARANG 087776-558899 ABORSI KLINIK SEMARANG💊💊 OBAT PENGGUGUR KANDUNGAN SEMARANG 087776-558899 ABORSI KLINIK SEMARANG
💊💊 OBAT PENGGUGUR KANDUNGAN SEMARANG 087776-558899 ABORSI KLINIK SEMARANG
Cara Menggugurkan Kandungan 087776558899
 
Capstone slidedeck for my capstone project part 2.pdf
Capstone slidedeck for my capstone project part 2.pdfCapstone slidedeck for my capstone project part 2.pdf
Capstone slidedeck for my capstone project part 2.pdf
eliklein8
 
Jual Obat Aborsi Kudus ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cy...
Jual Obat Aborsi Kudus ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cy...Jual Obat Aborsi Kudus ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cy...
Jual Obat Aborsi Kudus ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cy...
ZurliaSoop
 
JUAL PILL CYTOTEC PALOPO SULAWESI 087776558899 OBAT PENGGUGUR KANDUNGAN PALOP...
JUAL PILL CYTOTEC PALOPO SULAWESI 087776558899 OBAT PENGGUGUR KANDUNGAN PALOP...JUAL PILL CYTOTEC PALOPO SULAWESI 087776558899 OBAT PENGGUGUR KANDUNGAN PALOP...
JUAL PILL CYTOTEC PALOPO SULAWESI 087776558899 OBAT PENGGUGUR KANDUNGAN PALOP...
Cara Menggugurkan Kandungan 087776558899
 
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
ZurliaSoop
 
Sociocosmos empowers you to go trendy on social media with a few clicks..pdf
Sociocosmos empowers you to go trendy on social media with a few clicks..pdfSociocosmos empowers you to go trendy on social media with a few clicks..pdf
Sociocosmos empowers you to go trendy on social media with a few clicks..pdf
SocioCosmos
 

Dernier (20)

Enhancing Consumer Trust Through Strategic Content Marketing
Enhancing Consumer Trust Through Strategic Content MarketingEnhancing Consumer Trust Through Strategic Content Marketing
Enhancing Consumer Trust Through Strategic Content Marketing
 
Meet Incall & Out Escort Service in D -9634446618 | #escort Service in GTB Na...
Meet Incall & Out Escort Service in D -9634446618 | #escort Service in GTB Na...Meet Incall & Out Escort Service in D -9634446618 | #escort Service in GTB Na...
Meet Incall & Out Escort Service in D -9634446618 | #escort Service in GTB Na...
 
+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<
+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<
+971565801893>> ORIGINAL CYTOTEC ABORTION PILLS FOR SALE IN DUBAI AND ABUDHABI<<
 
Sri Ganganagar Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
Sri Ganganagar Escorts 🥰 8617370543 Call Girls Offer VIP Hot GirlsSri Ganganagar Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
Sri Ganganagar Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
 
Coorg Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
Coorg Escorts 🥰 8617370543 Call Girls Offer VIP Hot GirlsCoorg Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
Coorg Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
 
Capstone slide deck on the TikTok revolution
Capstone slide deck on the TikTok revolutionCapstone slide deck on the TikTok revolution
Capstone slide deck on the TikTok revolution
 
Jhunjhunu Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
Jhunjhunu Escorts 🥰 8617370543 Call Girls Offer VIP Hot GirlsJhunjhunu Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
Jhunjhunu Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
 
Kayamkulam Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
Kayamkulam Escorts 🥰 8617370543 Call Girls Offer VIP Hot GirlsKayamkulam Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
Kayamkulam Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
 
Capstone slidedeck for my capstone final edition.pdf
Capstone slidedeck for my capstone final edition.pdfCapstone slidedeck for my capstone final edition.pdf
Capstone slidedeck for my capstone final edition.pdf
 
💊💊 OBAT PENGGUGUR KANDUNGAN SEMARANG 087776-558899 ABORSI KLINIK SEMARANG
💊💊 OBAT PENGGUGUR KANDUNGAN SEMARANG 087776-558899 ABORSI KLINIK SEMARANG💊💊 OBAT PENGGUGUR KANDUNGAN SEMARANG 087776-558899 ABORSI KLINIK SEMARANG
💊💊 OBAT PENGGUGUR KANDUNGAN SEMARANG 087776-558899 ABORSI KLINIK SEMARANG
 
Content strategy : Content empire and cash in
Content strategy : Content empire and cash inContent strategy : Content empire and cash in
Content strategy : Content empire and cash in
 
Capstone slidedeck for my capstone project part 2.pdf
Capstone slidedeck for my capstone project part 2.pdfCapstone slidedeck for my capstone project part 2.pdf
Capstone slidedeck for my capstone project part 2.pdf
 
Jual Obat Aborsi Kudus ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cy...
Jual Obat Aborsi Kudus ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cy...Jual Obat Aborsi Kudus ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cy...
Jual Obat Aborsi Kudus ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cy...
 
BVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIR
BVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIRBVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIR
BVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIR
 
Madikeri Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
Madikeri Escorts 🥰 8617370543 Call Girls Offer VIP Hot GirlsMadikeri Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
Madikeri Escorts 🥰 8617370543 Call Girls Offer VIP Hot Girls
 
Marketing Plan - Social Media. The Sparks Foundation
Marketing Plan -  Social Media. The Sparks FoundationMarketing Plan -  Social Media. The Sparks Foundation
Marketing Plan - Social Media. The Sparks Foundation
 
JUAL PILL CYTOTEC PALOPO SULAWESI 087776558899 OBAT PENGGUGUR KANDUNGAN PALOP...
JUAL PILL CYTOTEC PALOPO SULAWESI 087776558899 OBAT PENGGUGUR KANDUNGAN PALOP...JUAL PILL CYTOTEC PALOPO SULAWESI 087776558899 OBAT PENGGUGUR KANDUNGAN PALOP...
JUAL PILL CYTOTEC PALOPO SULAWESI 087776558899 OBAT PENGGUGUR KANDUNGAN PALOP...
 
The Butterfly Effect
The Butterfly EffectThe Butterfly Effect
The Butterfly Effect
 
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
Jual Obat Aborsi Palu ( Taiwan No.1 ) 085657271886 Obat Penggugur Kandungan C...
 
Sociocosmos empowers you to go trendy on social media with a few clicks..pdf
Sociocosmos empowers you to go trendy on social media with a few clicks..pdfSociocosmos empowers you to go trendy on social media with a few clicks..pdf
Sociocosmos empowers you to go trendy on social media with a few clicks..pdf
 

Facebook LIVE Video Marketing - Part 1 of 4 PREPARATION & GEAR - with BeLive.tv