NEW Facebook Live Video Training! A free four-part series brought to you in partnership with BeLive.tv! I am broadcasting live on my Facebook Page @MariSmith four Thursdays in a row each one at noon PT / 3pm ET. Part 2 = CONTENT THAT CONVERTS Facebook Live Video Marketing – What To Say, and How To Generate Leads & Sales See the live stream here: https://www.facebook.com/marismith/videos/10154790222300009/

1. @MariSmith BeLive.tv
CONTENT THAT
CONVERTS
by Mari Smith
in Partnership with BeLive.tv
1
PART 2 of 4
Facebook LIVE
Video Marketing
What To Say, and How To Generate Leads & Sales

2. @MariSmith BeLive.tv
Facebook has entered digital television
Create thumb-stopping content!
Prep:
Choose elements of your show: topic, focus,
branding & audience
Background/backdrop
Grooming
Gear:
Lighting
Microphone
Camera
Mobile vs. studio (stationary)
2
Part #1 Review – PREP & GEAR

3. @MariSmith BeLive.tv 3
Lighting - review
Portable (mobile)?
Rotolight
Selfie ring light
Studio?
Ring light
Tabletop light

4. @MariSmith BeLive.tv 4
Microphone - review
Portable/simple?
Lapel mic
Studio
Example:
Heil PR-40 Broadcast Quality Microphone
Shock Mount
Pop Filter
Mic Boom Arm & Clamp

5. @MariSmith BeLive.tv
Laptop/desktop built-in
Webcam
Logitech HD
External DSLR
Canon, Sony, etc.
5
Camera - review

6. @MariSmith BeLive.tv
Smartphone case
Tripod (portable)
Check out www.iOgrapher.com
6
More gear – review

7. @MariSmith BeLive.tv 7
CONTENT THAT
CONVERTS
PART 2 of 4
What To Say, and How To Generate Leads & Sales
Facebook LIVE
Video Marketing

8. @MariSmith BeLive.tv
FOCUS
Follow One Course Until Successful
What PROBLEM is your expertise the
SOLUTION to?
Share your story
Weave aspects of your
personality in
Be yourself
Have FUN! 
8
What to talk about?

9. @MariSmith BeLive.tv 9
Hot topics

10. @MariSmith BeLive.tv
Hacks (shortcuts)
Tips
Tricks
Top 5, Top 10
How-to’s
Live demos
Interviews (Part #3 next week!)
FAQ/SAQ/MAQ
Frequently asked questions
Should ask questions
Must ask questions
10
Topics for any niche/industry

11. @MariSmith BeLive.tv
Aim for 15-20 minutes
But, depends on your audience
Check your stats/metrics
20% of all Facebook videos are
broadcast live
Daily watch time for live videos has
quadrupled in the last year
11
Optimum length for Live?

12. @MariSmith BeLive.tv
Always. Include. A. CTA.!!!!!
Contests
Connect to an app
Shortstack, Wishpond, 22Social, Rafflecopter, Gleam, Woobox
Giveaway
Free gift/download
Quizzes
Messenger Bot integration
Comment triggers
12
Using BeLive.tv for lead gen

13. @MariSmith BeLive.tv 13
Comment now with:
fblive(or fb live or facebook live)

14. @MariSmith BeLive.tv
FIRST – ensure you have a plan
mapped out
Drip sequence
Emails
Messenger sequence
Purpose?
Nurture AND drive to action
14
The fortune is in the follow up!

15. @MariSmith BeLive.tv
Product demo
Use BeLive.tv’s desktop sharing feature
Specials
Customer testimonials (interviews)
Free content (webinar)
Include a special, time-sensitive offer
Auctions
15
Using BeLive.tv for sales

16. @MariSmith BeLive.tv 16
Example #1

17. @MariSmith BeLive.tv 17
Example #2

18. @MariSmith BeLive.tv 18
Example #3

19. @MariSmith BeLive.tv 19
Example #4

20. @MariSmith BeLive.tv
Facebook Shop
Landing page
Payment (merchant account, PayPal)
Shopify
Thank you page
Follow up emails, system
Ensure everything is simple, clear, obvious,
compelling
Test, test, test!!!
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Sales set up

21. @MariSmith BeLive.tv
Organically integrate mentions of your offer
throughout your talk
Examples
“In a moment, I’ll share how you can (easily generate leads
for your business using these methods)”
“Coming up shortly, we’ll review (how you can join our team
today at no cost)”
“At the end, you’ll receive an exclusive code (for VIP access)”
Also case studies, testimonials, success stories
Goal = pique the interest and curiosity of
your viewers
21
Seeding

22. @MariSmith BeLive.tv
Messenger bots
Generate leads
Nurture relationships
Build trust
Make sales!
Customer support
Special offers
22
Conversational commerce

23. @MariSmith BeLive.tv 23
Relationship marketing
Focus on
making
people
HAPPY! 

24. @MariSmith BeLive.tv 24
Summary
1. What is your FOCUS?
2. Choose a topic/format.
3. Set up your lead generation
system(s).
• Key = follow up!
4. Set up & test your sales process.
• Landing page, shop, etc.
5. Practice with BeLive.tv in a private
group and/or use testing mode.

25. @MariSmith BeLive.tv
Video Training Series
25
Facebook: @marismith
Twitter: @marismith
Instagram: @mari_smith
LinkedIn: marismith
Web: marismith.com
Part #1 of 4
PREPARATION & GEAR:
Getting Started & Getting The Right Equipment
Part #3 of 4
CONDUCTING INTERVIEWS:
Talk Show Tips, Visuals & More!
NEXT:
Part #2 of 4
CONTENT THAT CONVERTS:
What To Say, and How To Generate Leads & Sales