Mari Smith's Content Marketing World 2016 presentation, sponsored by Animoto.com - the leading video creation tool for savvy marketers! Discover the latest stats, trends and proven strategies and tactics for making your social video content marketing work for you in 2017!
Agenda includes:
- Television vs. Digital Video
- Social Video Stats & Facts
- The Facebook Organic/Paid Wave
- Video Ad Call To Arms
- Video Ad Best Practices
- Case Study
BVG BEACH CLEANING PROJECTS- ORISSA , ANDAMAN, PORT BLAIR
Facebook Video: How Companies are Succeeding with Videos on Facebook
1. @TwitterHandle • #CMWorld
Social Video:
How Companies are Succeeding with
Videos on Facebook
Mari Smith
Premier Facebook Marketing Expert
@MariSmith
@MariSmith • #CMWorld
2. @TwitterHandle • #CMWorld
AGENDA
@TwitterHandle • #CMWorld
AGENDA
① Television vs. Digital Video
② Social Video Stats & Facts
③ The Facebook Organic/Paid Wave
④ Video Ad Call To Arms
⑤ Video Ad Best Practices
⑥ Case Study
@MariSmith • #CMWorld
Proudly sponsored by
6. @TwitterHandle • #CMWorld
AGENDA
@TwitterHandle • #CMWorld
Television vs. Digital Video
• Time spent watching…
• Digital = 47% (up from 32% in 2011)
• TV = 35% (down from 41% in 2011)
• TV watching, change by age group:
• Age 65+ = 7% increase
• Age 35-49 = 10% decrease
• Age 18-24 = 38% decrease
@MariSmith • #CMWorld
12. @TwitterHandle • #CMWorld@TwitterHandle • #CMWorld
96% of consumers
find videos helpful
when making
purchase decisions.
~Animoto
@MariSmith • #CMWorld
4x as many
consumers would
rather watch a video
about a product than
read about it.
14. @TwitterHandle • #CMWorld@TwitterHandle • #CMWorld
First, build organic traction
• Increased reach: organic & paid
• Your ad dollars go much further
@MariSmith • #CMWorld
15. @TwitterHandle • #CMWorld
AGENDA
@TwitterHandle • #CMWorld
The ‘Mari Method’
@MariSmith • #CMWorld
• Publish content your audience feels
COMPELLED to share
• Make thumb-stopping content
• Minimize your ask
• Maximize organic, 1-24 hours
• Engage, acknowledge shares
• Include strategic promotion
• Boost some content
• Ride the wave
• Intersperse with your ask
16. @TwitterHandle • #CMWorld@TwitterHandle • #CMWorld@MariSmith • #CMWorld
$0.03 per share
All Things Gorgeous
• Passion Page
• Start up in direct sales
• Pre-launch
• 120k fans in four months
• 2M+ reach
• 3,500+ distributors
22. @TwitterHandle • #CMWorld
AGENDA
@TwitterHandle • #CMWorld
2016 Internet Trends
@MariSmith • #CMWorld
81% of users mute video ads
Mary Meeker, Internet Trends 2016:
“Many online ads are ineffective,
especially VIDEO.”
“Online ad efficacy
still has a long way to go.”
24. @TwitterHandle • #CMWorld@TwitterHandle • #CMWorld@MariSmith • #CMWorld
Snapchat Ads
• Some of the BEST ADS are on
Snapchat
• Ads tend to be authentic,
entertaining, in context
and often brief.
26. @TwitterHandle • #CMWorld@TwitterHandle • #CMWorld
Video ads have an
average CTR of 1.84%,
the highest click-
through rate of all
digital ad formats.
~Business Insider
@MariSmith • #CMWorld
27. @TwitterHandle • #CMWorld@TwitterHandle • #CMWorld@MariSmith • #CMWorld
Great Video Ads:
• Focus on quality from the first frame
• Authentic
• High energy, entertaining
• Evoke emotion
• Personal, relatable
• Useful
• Designed for sound off
• Add lower third highlights
• Add captions (SRT file)
28. @TwitterHandle • #CMWorld@TwitterHandle • #CMWorld
Native Facebook Video Ads
are the perfect top of funnel
conversion asset.
~Ezra Firestone, Founder Smart Marketer
@MariSmith • #CMWorld
• Invested $500k in Facebook video ads
• 26M views per Facebook
• 1.3M ‘true views’
• = $0.36/view
VIDEO VIEWS:
• Facebook: 3 seconds
• Ezra: 75% of video (4 minutes)
30. @TwitterHandle • #CMWorld@TwitterHandle • #CMWorld@MariSmith • #CMWorld
Facebook Live Video Ads
• Facebook is testing mid-roll
video ads in Facebook Live
• Ads appear 5 minutes in
• Ads are up to 15 seconds
31. @TwitterHandle • #CMWorld@TwitterHandle • #CMWorld@MariSmith • #CMWorld
Dedicated video tab
“Five years from now,
your News Feed will
be probably all video.”
~Nicola Mendelsohn,
Facebook VP for Europe, the Middle East and Africa
37. @TwitterHandle • #CMWorld
AGENDA
@TwitterHandle • #CMWorld
Special!
@MariSmith • #CMWorld
20% discount
Go to: www.animoto.com
Use promo code CMW2016
Any Professional or Business plan | New subscribers only | Offer valid through 9.30.16
38. @TwitterHandle • #CMWorld
AGENDA
@TwitterHandle • #CMWorld
Summary
@MariSmith • #CMWorld
Create better video ads
Design for sound off
Study Snapchat
Develop Your Facebook Live plan
Ride the wave of organic reach + paid
Use great video tools!
39. @TwitterHandle • #CMWorld
Mari Smith
Premier Facebook Marketing Expert
Author, The New Relationship Marketing
@MariSmith • #CMWorld