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- 1. Greek Patients & Doctors What they do in the Internet? Kathi Apostolidis Breast Cancer & Patient Rights Advocate Volunteer Sector Consultant & Health Commentator
- 2. Social Media in healthcare is not a fad. It has real value
- 3. Web2.0 & Social Media Inexpensive Immediate Personal Ubiquituous=Mobile
- 4. What’s theChange agent? The Internet 800m. Users by 3 rd Q.2011
- 5. Internet penetration in Greece YEAR 2012 2010 46.2% 2008 2006 33,5% 2004 2002 YEAR 2000 1998 9,1% 1996 1994 1 2 3 Approximately 5.1million internet users in 2011
- 7. Greek Internet User • Younger men & women of 16-44 years • High/medium socio-economic status • Resident in urban/semi urban regions • Often smart phone owner
- 8. Online Survey Internet for health/healthc are • 1.050 participants • 3rd Quarter 2011 • 2/10 frequently use internet for health/healhcare purposes • 50% only some times • 3/10 never
- 9. What Greeks search for health/healthcare online? • 69% search for healthcare information • 43% search for specialist doctors & hospitals • 35% participates in blogs/forums • 25% purchases online healthcare products & services
- 10. What patients search on the internet? • Learn about symptoms & disease • Find an expert doctor • Find a safe hospital • Connect with other patients • Share their experience • Understand therapy options
- 11. How Greek Doctors use the internet? • 60% search medical information • 48% search data for research work • 36% exchange views with peers in medical sites, platforms, blogs • 27% search for a doctor or hospital in their specialty • 26% purchase online products & services for their practice
- 12. What patients think of online doctors? • Still few trust online doctors • Mutual scepticism • Reach out to peer patients
- 14. Thank you for your attention Kathi Apostolidis-Breast Cancer & Patient Rights Advocate Volunteer Sector Consultant & Health Commentator @kgapo, #opnhealth thwww.facebook.com/kathiapostolidis www.facebook.com/#opnhealth http://www.linkedin.com/in/kathiapostolidis CREDITS: Art Work from Regina Holliday's Medical Advocacy Blog A place where art, medicine, social media and pop-culture collide and create a patient voice in health information technology.