Smart brands are realizing the full power of video marketing to increase open rate, drive up click-through rates, and reduce un-subscription levels. Video marketing is also highly effective for lead generation, brand awareness, and online engagement. To make the best out of your video marketing campaign, you must answer the question ‘what makes an amazing video marketing campaign?’ There probably are a thousand answers to this question, this presentation highlights 5 super-effective video marketing campaigns that will certainly move you: 1. Facebook How-To Tutorials 2. Intel’s look inside 3. Nike women’s #betterforit 4. Chipotle’s Awareness as Entertainment 5. Dove’s “Real Beauty Sketches” Most successful video marketing campaigns are done by renowned global companies, but small companies have as equal a chance to accomplish the same. Fortunately, the success of your video marketing campaign is not influenced by your budget. It’s about getting deep into your customers’ needs, leveraging creativity, and being willing to entertain. Different approaches work for different audiences, though. Invest the time and effort it takes to discover what works for your audience segment.

2. Video is the new ‘awesome’ in
content marketing, with 52% of
all marketers agree that video
marketing has the best ROI.

3. Today, videos
characterizes every
interaction we make
online.

4. Smart brands are realizing the full power
of video marketing to increase open rate,
drive up click-through rates, and reduce
un-subscription levels. Video marketing is
also highly effective for lead generation,
brand awareness, and online engagement.

5. To make the best out of your video
marketing campaign, you must answer the
question ‘what makes an amazing video
marketing campaign?’ There probably are a
thousand answers to this question, this
blog post scours the web of video
marketing, and highlights 5 super-effective
video marketing campaigns that will
certainly move you.

6. 1) Facebook How-To Tutorials

7. Facebook is known for many things,
including providing a powerful platform for
video marketers. But when it comes to
marketing their own lot, the company
certainly is doing a great job. In this four-
part series video, Facebook highlights four
different functions of the platform and
effectively drives the point home. Their
video relates how the platform can be
applied in real-life scenarios, such as the
need to block or unblock your ex, based on
the direction you decide to take after a
relationship.

8. You can use video marketing to create
tutorials, ads, product videos and scores of
other types of content for your business.
Facebook’s tutorial-style video is aimed at
explaining the use of their service and thus
is not pitchy. It answers some of the most
common questions users have, and so in a
way that’s actually entertaining.

9. The Take: First things first –
understand your audience’s
needs better than everybody else
– make sure to play these needs
into your video message.

10. 2) Intel’s look inside

11. Intel is great at making processor chips,
everybody knows that. But their marketing
department is also great at highlighting the
company’s value to their global audience
of PC consumers. In this moving video,
Weinhemayer says, “I’m one of 118 people
in history to have reached the top of all
seven summits…but I’m the only person to
do it blind.”

12. As part of Intel’s Look Inside Series, created by
Venables Bell & Partners, the company has
proved that your marketing videos don’t have to
be aggressive and tangible-driven in order to be
successful. By providing their audience with an
inspirational view of how their technology is
changing experiences around the world, Intel
was able to create the kind of interest some
marketers only dream about. More importantly,
they are able to do so through a traditional,
product-based ad that no one can ignore. Their
campaign is in itself an effective video
marketing guide that any marketer can learn
from.

13. The Take: Think in terms of big and small,
macro and micro, core and peripheral.
Evaluate the big effect that your product
or service has on the industry, and then
tap in someone’s small (micro) experience
to create and deliver a compelling story.

14. 3) Nike women’s #betterforit

15. You probably have noted that the two
videos above were made by companies
that are household names. Nike Women
joins that list with their Wieden + Kennedy
series. In this approach, the company takes
advantage of honest humor to shed light
on the ‘inner thoughts’ that women process
while at the gym.

16. Instinctively, their video is able to provide
viewers with the opportunity to relate with
the brand in a very special way. It was hard to
pinpoint another promotional video
marketing campaign that could have done
this as effectively as Nike Women did it. This
ultimately inspires you and provides an
unlimited wealth of video marketing tips that
you can use in your own campaigns. The
video certainly captures women’s sense of
empathy, gives them a leg up on the
competition, and ultimately influences their
consumer’s preferences.

17. The Take: Use humor in your videos.
Although you’ll need to be more careful
to pull this off, humor often reduces the
barrier between your business and its
audience, so that you establish a
greater sense of relatability.

18. 4) Chipotle’s Awareness as Entertainment

19. Chipotle Mexican Grill is a fast-casual chain
that teamed with a design firm to create an
animated short video named ‘The Scarecrow’.
The video happens in a dystopian globe where
‘Crow Foods Incorporated’ dominates the
industry. The company is apparently stuffing
its premise with scarecrows that used to work
in nearby farms but have lost their jobs. But
when a single demoralized scarecrow gets
home following a hard day’s work and picks a
red pepper, everything changes. The music
plays up, colors become brighter, and the
scarecrow’s energy for life is restored.

20. The Ad is delivered as a YouTube Video,
which has attracted over 15 million views
so far. It’s also delivered as a free iOS app
that enables the audience to fight their own
war against Crow Foods. Each time a user
opens the app on their iOS device, the
company (Chipotle) appeals to their
stomachs.

21. The Take: Chipotle’s approach users
awareness as entertainment, and leverages
extreme creativity to make their campaign
a success, both through the YouTube video
and the iOS game. Their campaign is in
itself a video marketing guide that
encourages creativity and entertainment.

22. 5) Dove’s “Real Beauty Sketches”

23. When was the last time you watched a
really viral video? Dove’s ‘Real Beauty
Sketches’ is the new face of viral video
marketing. Within just the first month
since its launch, Dove’s awesome
promotional video had garnered over 114
million views on YouTube.

24. The video aims to highlight a sharp difference
between how women perceive themselves, and
how others see them. Citing data, Dove says
that 54% of women admit to playing their own
worst critics when it comes to their looks. This
video features an FBI-trained forensic artist by
the name Gil Zamora, who draws women
based on their own verbal descriptions of their
appearance. Mr. Gil also draws the same
women based on stranger’s descriptions of
how they look. Surprisingly, the strangers’
descriptions tend to be more flattering, and
accurate, than women’s negative descriptions.

25. In addition to getting so many views in a
small span of time, the video got over 3.8
million shares in the first month, and
Dove’s YouTube channel got over 15k new
subscribers. Better still, its impact spread
across cultural, language and geographical
barriers, resulting in a frenzy of broadcast
news segment, print media, and internet
discussions.

26. The Take: Dove’s video won Cannes Lions
International Festival of Creativity’s
highest honor, and a host of other awards.
It was the viral video campaign upon
which others could be judged. If you’re
looking for video marketing tips to
implement in your own campaign, try
combining ‘outside the box’ thinking with
a creative mindset/approach.

27. Conclusion

28. Most successful video marketing campaigns
are done by renowned global companies, but
small companies have as equal a chance to
accomplish the same. Fortunately, the
success of your video marketing campaign is
not influenced by your budget. It’s about
getting deep into your customers’ needs,
leveraging creativity, and being willing to
entertain. Different approaches work for
different audiences, though. Invest the time
and effort it takes to discover what works for
your audience segment.

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