Automate your profits with one-off and short-run digital printed products

•

0 j'aime•879 vues

My talk from the FESPA Digital Textile Conference in Milan on 2-Oct-14. It covers changes in the industrial printing industry that have enabled a new wave of unlimited creative freedom. He walks through the case study of ThinFolio Custom Wallets. He walks through every step of the process and the evolution of their systems from 100% manual to nearly totally automated production with online design tools and integration with a fully digital workflow.

Technologie

AUTOMATE YOUR PROFITS
WITH ONE-OFF & SHORT-RUN PRINTED PRODUCTS
1
Mark Abramson
@mark_ _a
ThinFolio Wallets
mark@thinfolio.com
PrintForm Corporation
mark@printform.co

UNLIMITED
CREATIVE
FREEDOM
David Hockney

OVERVIEW
• Key Changes in the Digital Printing Industry
• Case Study: ThinFolio Custom Wallets
• Lessons Learned: How to Automate & Profit
• Jobs to be Done
• Make Customers Awesome
• Planning for Flexibility & Success

CLOUD PLATFORMS
• Amazon Web Services
• Adobe creative cloud
• Adobe Photoshop online
• Dropbox Image: Adobe

ONLINE COMMUNITIES
• dribbble.com
• behance.net
• 99designs.com
• elance.com
• odesk.com

NOV 2013: CONCIERGE
• Order tracking: spreadsheet
• Production management: trello.com
• Job management: one folder for each order
• Tracking: free online barcode generator
• Shipping: endicia.com
• File transfer: ShareFile, Dropbox, YouSendIt, Google Drive, Email
• Payments: Paypal, check, cash, square.com
• Production Picture Sharing: iPad + WordPress Blog
• Workflow: USB keys (!!!)

APR 2014: ONLINE DESIGN
• Order tracking: spreadsheet (shared, cloud-based)
• Production management: trello.com
• Job management: Designer
• Tracking: Designer
• Shipping: endicia.com
• File transfer: Designer
• Payments: Designer (via Stripe API)
• Production Picture Sharing: iPad + WordPress Blog
• Workflow: USB keys + FTP

AUG ’14: ERP/SUPPLY CHAIN
• Order tracking: ERP
• Production management: ERP
• Job management: Designer / ERP / API
• Tracking: Designer / ERP
• Shipping: endicia.com
• File transfer: Designer
• Payments: Designer (via Stripe API)
• Production Picture Sharing: iPad + WordPress Blog + SmugMug
• Workflow: Download via ERP to RIP

NOV 2014: HOW CLOSE?
• Order tracking: ERP
• Production management: ERP
• Job management: Designer / ERP / API
• Tracking: Designer / ERP
• Shipping: ERP
• File transfer: Designer
• Payments: Designer (via Stripe API)
• Production Picture Sharing: iPad + ERP
• Workflow: ERP API w/ File Sync to RIP hot folder

MOQ = 1?
!
ꜛꜛ
PROFIT
LOVE
!
ꜛ
ꜛ
RISK ?
COST ?
http://www.mckinsey.com/insights/business_technology/
how_technology_can_drive_the_next_wave_of_mass_
customization

LESSONS LEARNED
1. Think “Jobs-To-Be-Done” (JTBD)
2. Make the Customer Awesome
3. Automate in Flexible Phases

3 TYPES OF WORK / JOBS
Necessary
Waste
Value Add

Manufacturing
Color Management
Digital Capabilities
Digital Limitations
Materials / Media
Design Process
Finance
Customer Requirements
Networking / Cloud
User Experience
ASSEMBLE “JTBD” TEAM

• Designer
• Templates
• Guidelines
• Details
• Samples
• FAQ
•Webinars
• Concierge
• Gallery

ONE STEP AT A TIME
• Only automate the obvious bottlenecks
• Have a back-up / failure plan
• Can still do manually
• Don’t rush

LESSONS LEARNED
• Think “Jobs-To-Be-Done” (JTBD)
• Make the Customer Awesome
• Automate in Flexible Phases

THANK YOU
Mark Abramson
@mark_ _a
linkedin.com/in/abramsonmark
ThinFolio Wallets
mark@thinfolio.com
PrintForm Corporation
mark@printform.co

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1. AUTOMATE YOUR PROFITS WITH ONE-OFF & SHORT-RUN PRINTED PRODUCTS 1 Mark Abramson @mark_ _a ThinFolio Wallets mark@thinfolio.com PrintForm Corporation mark@printform.co

2. UNLIMITED CREATIVE FREEDOM David Hockney

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12.

13. WORKFLOW

14. NOV 2013: CONCIERGE • Order tracking: spreadsheet • Production management: trello.com • Job management: one folder for each order • Tracking: free online barcode generator • Shipping: endicia.com • File transfer: ShareFile, Dropbox, YouSendIt, Google Drive, Email • Payments: Paypal, check, cash, square.com • Production Picture Sharing: iPad + WordPress Blog • Workflow: USB keys (!!!)

15.

16.

17. APR 2014: ONLINE DESIGN • Order tracking: spreadsheet (shared, cloud-based) • Production management: trello.com • Job management: Designer • Tracking: Designer • Shipping: endicia.com • File transfer: Designer • Payments: Designer (via Stripe API) • Production Picture Sharing: iPad + WordPress Blog • Workflow: USB keys + FTP

18.

19.

20. AUG ’14: ERP/SUPPLY CHAIN • Order tracking: ERP • Production management: ERP • Job management: Designer / ERP / API • Tracking: Designer / ERP • Shipping: endicia.com • File transfer: Designer • Payments: Designer (via Stripe API) • Production Picture Sharing: iPad + WordPress Blog + SmugMug • Workflow: Download via ERP to RIP

21.

22.

23. NOV 2014: HOW CLOSE? • Order tracking: ERP • Production management: ERP • Job management: Designer / ERP / API • Tracking: Designer / ERP • Shipping: ERP • File transfer: Designer • Payments: Designer (via Stripe API) • Production Picture Sharing: iPad + ERP • Workflow: ERP API w/ File Sync to RIP hot folder

24. NOV 2013: CONCIERGE • Order tracking: spreadsheet • Production management: trello.com • Job management: one folder for each order • Tracking: free online barcode generator • Shipping: endicia.com • File transfer: ShareFile, Dropbox, YouSendIt, Google Drive, Email • Payments: Paypal, check, cash, square.com • Production Picture Sharing: iPad + WordPress Blog • Workflow: USB keys (!!!)

25. CREATIVE BUSINESS MODELS

26. RESULTS

27. MOQ = 1? ! ꜛꜛ PROFIT LOVE ! ꜛ ꜛ RISK ? COST ? http://www.mckinsey.com/insights/business_technology/ how_technology_can_drive_the_next_wave_of_mass_ customization

28. LESSONS LEARNED 1. Think “Jobs-To-Be-Done” (JTBD) 2. Make the Customer Awesome 3. Automate in Flexible Phases

29. 1. THINK “JOBS-TO-BE-DONE” (JTBD)

30. 3 TYPES OF WORK / JOBS Necessary Waste Value Add

31. 3 TYPES OF WORK / JOBS Necessary Waste Value Add

32.

33. TRACK TIME / COST

34.

35. Manufacturing Color Management Digital Capabilities Digital Limitations Materials / Media Design Process Finance Customer Requirements Networking / Cloud User Experience ASSEMBLE “JTBD” TEAM

36. 2. MAKE THE CUSTOMER AWESOME

37.

38. CUSTOMERS = AWESOME

39. • Designer • Templates • Guidelines • Details • Samples • FAQ •Webinars • Concierge • Gallery

40. 3. AUTOMATE IN FLEXIBLE PHASES

41. REALISTIC PLANNING

42. ONE STEP AT A TIME • Only automate the obvious bottlenecks • Have a back-up / failure plan • Can still do manually • Don’t rush

43. FLEXIBLE BY DESIGN

44. FLEXIBLE BY DESIGN Image: @LavaLab

45. LESSONS LEARNED • Think “Jobs-To-Be-Done” (JTBD) • Make the Customer Awesome • Automate in Flexible Phases

46.

47. THANK YOU Mark Abramson @mark_ _a linkedin.com/in/abramsonmark ThinFolio Wallets mark@thinfolio.com PrintForm Corporation mark@printform.co

Automate your profits with one-off and short-run digital printed products

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Automate your profits with one-off and short-run digital printed products