Personal Information
Entreprise/Lieu de travail
London, United Kingdom United Kingdom
Profession
Consultant
Secteur d’activité
Technology / Software / Internet
Site Web
http://www.redeye.com
À propos
Highly experienced digital and database marketing professional with a track record of building multiple successful businesses. Responsible for making £100m+ for private equity. As CEO grew RedEye to be one of the top two UK based email marketing automation businesses. Founded and built up leading data driven marketing companies Claritas UK and Abacus Europe. Voted one of UK’s 15 most influential direct marketers by readers of Precision Marketing magazine.
Areas of Expertise
Non-Exec Experience
• As Non-exec Chairman floated Twenty Plc on AIM in 2006 raising £10m.
• Non-exec director of RedEye International Ltd, Transactis Ltd, Thinkdata Ltd, Rocketscience Ltd, and Spada Ltd.
•...
Mots-clés
case studies
marketing automation
email marketing
database
email engagement
behavioural email
relevance
recency
applications
b2c marketing automation
website conversion
econsultancy/redeye conversion rate optimization r
b2c
wwebsite conversion
testing
segmentation
basket abandonment
cro
multi-channel media attribution
behavioural data
marketng data
data protection legislation
consumer targeting
Tout plus
- Présentations
- Documents
- Infographies