Case studies from my work with interactive educational and training programs.

1. Mark Beasley’s Portfolio – Educational, Training and Marketing Programs
Coca-Cola USA Fountain Beverage Quality Assurance Training CD
Problem: Coca-Cola needed an engaging and challenging way to test their fountain drink
dispenser repair staff, known as the BQA (Beverage Quality Assurance) Team.
Solution: The world’s best known brand meets James Bond in an interactive training program.
The program featured numerous environments with challenges for the service technician to
solve, a glossary and a reference guide to the BQA process for maintaining top quality.
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2. Mark Beasley’s Portfolio – Educational, Training and Marketing Programs
Publix Preschool Pals CD-ROM
Problem: Publix Supermarkets wanted to build on the phenomenal success of their Publix Baby
Club by starting a club for toddlers, called Publix Preschool Pals. They wanted a way to engage
both the kids and the adults in a way that was educational, valuable, and built trust in their
customers.
Solution: This fun and information-rich CD was developed by Publix Supermarkets as part of a
special program for kids aged 3-6. There are seven games led by animated characters, each with
three levels to match the child’s ability. Among the lessons learned are food safety, child safety,
basic spelling and meal planning. The program has been is use by Publix for nearly a decade, a
testament to the popularity of the games and quality learning content in the program.
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3. Mark Beasley’s Portfolio – Educational, Training and Marketing Programs
Norfolk Southern Guide to Railroading Training CD-ROM
Problem: Learning the business of railroading, its safety practices and its history can be a
daunting task for a newcomer. Norfolk Southern wanted to provide a training program for
employees that reduced confusion and maximized knowledge retention.
Solution: The Norfolk Southern Guide to Railroading provided an engaging, interactive
environment for aspiring railroad employees to learn important history and terminology and
prepare for certification exams. The CD provides illustrative movies, practice quizzes to promote
concept retention and reference materials to maximize learning.
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4. Mark Beasley’s Portfolio – Educational, Training and Marketing Programs
Camp Marine CD-ROM
Problem: In the mid-1990’s, the U.S. Marine Corps found themselves without a way to address
prospective recruits in the digital space. They needed a recruiting tool that would be more
compelling to students than paper-based ads and television commercials.
Solution: The Camp Marine CD-ROM was an instrumental part of a large promotional campaign
by the U.S. Marine Corps designed for high school students. The CD provides potential recruits
with a 3D Point-of-View interactive environment where they can learn about the history of the
Corps, discover the kind of high tech and physical training they will receive, and find out what a
life in the Corps has to offer them.
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